content-repurposer

name	content-repurposer
description	Use when the user wants to repurpose a draft, article, transcript, research dump, or outline into multiple platform-specific outputs across Substack, LinkedIn, Threads, Instagram carousel, and Substack Notes.

Content Repurposer

Convert one source into a coordinated set of channel-ready outputs.

Core workflow

Follow this sequence:

1. Identify the source thesis, strongest claim, audience, and 2-4 supporting ideas.
2. Distill the source into one clean core message before drafting anything.
3. Generate the full default output pack unless the user asks for a subset.
4. Adapt structure, pacing, and hook style for each platform without changing the underlying argument.
5. End with a short quality check to ensure all outputs are faithful to the source and do not repeat the same wording.

Source intake

Accept any starting material: rough notes, web research, transcripts, long drafts, finished essays, newsletters, outlines, articles, or mixed inputs.

When the source is messy, do not complain. Infer a usable structure by extracting:

• the main idea
• the contrarian angle
• the practical lesson
• the single most memorable phrase or example

When facts are uncertain or unsupported in the source, do not harden them into confident claims. Soften the language or flag the uncertainty.

Voice and stance

Use this default voice:

• sharp
• contrarian
• educational
• clear rather than ornate
• specific rather than vague
• confident without sounding like generic marketing copy

Write with tension and point of view. Avoid bland agreeability. Prefer:

• “most people think X, but the useful truth is Y”
• “the real bottleneck is not X, it is Y”
• “this looks smart but usually fails because…”

Do not use empty inspiration, corporate filler, or fake urgency.

Message discipline

For every output:

• preserve the same core thesis
• keep one primary idea per piece
• remove side quests unless they strengthen the argument
• vary wording across platforms instead of copy-pasting
• keep the tone native to the platform

Default deliverables

Produce all of these by default in this order:

1. substack newsletter
2. linkedin post
3. meta threads post
4. instagram carousel
5. substack note

Use section headings exactly as above unless the user asks for a different format.

Platform rules

substack newsletter

Write a complete newsletter version, not just an outline.

Target shape:

• strong headline
• optional subhead
• opening that frames the tension fast
• 3-5 short sections with clear progression
• crisp ending with a minimal CTA

Newsletter goals:

• feel like the flagship version
• teach something concrete
• include one memorable line worth quoting elsewhere
• prioritize insight density over length padding

Default CTA style:

• minimal
• one line only
• examples: “subscribe for more essays like this” / “reply and tell me where this breaks” / “share this with someone building in public”

linkedin post

Write a single post optimized for readability.

Rules:

• lead with a hard hook in the first 1-2 lines
• use short paragraphs
• make the claim legible to a professional audience
• include one practical takeaway or framework
• end with a minimal CTA or a clean closing line
• avoid hashtags unless the user explicitly asks for them

Preferred structure:

1. hook
2. tension or misconception
3. insight
4. practical takeaway
5. minimal CTA

meta threads post

Write as one compact threads post unless the source obviously needs a thread.

Rules:

• shorter and punchier than linkedin
• keep the edge
• favor one sharp claim and one follow-through line
• no bloated setup
• end cleanly; CTA is optional and should stay tiny

If a thread is clearly better, use 3-5 short posts.

instagram carousel

Create carousel copy for 2 to 6 slides.

Rules:

• choose the smallest number of slides that carries the idea clearly
• slide 1 must be a hook
• middle slides teach or reframe
• final slide resolves the argument and may include a minimal CTA
• each slide should be visually concise and punchy
• avoid long paragraphs; write in slide-sized chunks

Use this exact format:

Slide 1: [hook] Slide 2: [point] ... Slide N: [closing insight or minimal CTA]

substack note

Write a short note version that feels like a distilled thought, not an ad for the newsletter.

Rules:

• 1-3 short paragraphs or one tight block
• keep one idea only
• sound immediate and native
• no long preamble
• minimal CTA at most

Output quality bar

Before finalizing, quietly check that:

• each output is recognizably tailored to its platform
• the hook is not the same sentence everywhere
• the strongest idea appears early
• the CTA is minimal
• the source was clarified, not flattened
• the writing sounds like a person with a spine

Optional add-ons

When useful, also include:

• 3 alternate hooks for linkedin
• 3 alternate newsletter headlines
• 2 alternate carousel title slides
• a one-sentence “core thesis” summary at the top for the user

Only include these extras when they improve reuse or the user asks for options.

Response template

Use this default structure:

Core thesis

[one sentence]

substack newsletter

[full draft]

linkedin post

[full draft]

meta threads post

[full draft]

instagram carousel

[2-6 slides]

substack note

[full draft]

Failure modes to avoid

Do not:

• turn every platform version into the same post with line breaks
• over-explain basic ideas
• add a loud sales pitch
• invent evidence that is not in the source
• make the tone soft if the source wants a sharper edge
• stretch weak material into fake profundity