okr-builder

name	okr-builder
description	Builds OKR (Objectives and Key Results) frameworks for startups. Generates quarterly/annual OKRs with alignment across company, team, and individual levels following best practices.
metadata	{"version":"1.0.0","category":"operations","domain":"goal-setting"}
triggers	["OKR","objectives","quarterly goals","goal setting"]

OKR Builder - Objectives and Key Results

Overview

Creates well-structured OKRs that align teams around outcomes, not outputs. Good OKRs answer "where are we going?" (Objective) and "how do we know we're getting there?" (Key Results).

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1. When to Apply

Trigger	Behavior
Quarter planning	Full OKR creation workflow
"OKR", "quarterly goals"	Interactive OKR builder
Team alignment needed	Cross-team OKR cascade

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2. OKR Template

# OKRs — [Q1/Q2/Q3/Q4] [Year]

## Company Level

### Objective 1: [Inspirational, qualitative goal]
> Owner: CEO | Confidence: [High/Medium/Low]

| # | Key Result | Baseline | Target | Current | Status |
|---|-----------|----------|--------|---------|--------|
| KR1 | [Measurable outcome] | [start] | [target] | [now] | 🟢🟡🔴 |
| KR2 | [Measurable outcome] | [start] | [target] | [now] | 🟢🟡🔴 |
| KR3 | [Measurable outcome] | [start] | [target] | [now] | 🟢🟡🔴 |

**Key Initiatives:**
- [Initiative that drives KR1]
- [Initiative that drives KR2]

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### Objective 2: [Second company objective]
...

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3. Writing Rules

Objectives

• Qualitative: No numbers in objectives
• Inspirational: Should motivate the team
• Time-bound: Achievable within the quarter
• 3-5 per company: More = less focus

Good Objective	Bad Objective
"Become the go-to tool for indie hackers"	"Get 10K users" (that's a KR)
"Deliver a delightful onboarding experience"	"Improve onboarding" (too vague)
"Build a sustainable revenue engine"	"Make money" (not inspirational)

Key Results

• Quantitative: Must have a number
• Outcome-based: Measure results, not activities
• 2-5 per objective: Focused
• 70% stretch: Should be uncomfortable but not impossible

Good Key Result	Bad Key Result
"Increase activation rate from 30% to 50%"	"Launch onboarding feature" (output, not outcome)
"Reduce churn from 8% to 4%"	"Talk to 20 customers" (activity)
"Achieve NPS of 50+"	"Send NPS survey" (activity)

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4. Startup OKR Examples

Pre-PMF Stage

Objective: Validate that developers need our code review tool
  KR1: Conduct 30 user interviews with target persona
  KR2: Achieve 40%+ "very disappointed" on Sean Ellis test (n>50)
  KR3: Reach 200 weekly active users with <5% churn

Post-PMF Stage

Objective: Build a repeatable customer acquisition engine
  KR1: Grow MRR from $10K to $30K
  KR2: Reduce CAC from $200 to $100
  KR3: Achieve LTV/CAC ratio of 3:1

Scale Stage

Objective: Expand into the enterprise market
  KR1: Close 5 enterprise deals (>$50K ACV)
  KR2: Build SOC 2 compliance certification
  KR3: Reduce enterprise sales cycle from 90 to 60 days

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5. Scoring & Review

## OKR Review — End of [Quarter]

### Scoring Guide
| Score | Meaning |
|-------|---------|
| 1.0 | Fully achieved |
| 0.7 | Strong progress (sweet spot for stretch goals) |
| 0.4 | Some progress, significant gap |
| 0.0 | No meaningful progress |

### Results
| Objective | KR | Score | Reflection |
|-----------|-----|-------|------------|
| Obj 1 | KR1 | [0.X] | [What happened] |
| Obj 1 | KR2 | [0.X] | [What happened] |
| **Obj 1 Avg** | | **[0.X]** | |

### Learnings
- [What we learned about our goals]
- [What we'd do differently]

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6. Tool Coordination

Tool	Purpose
Write	Generate OKR documents
Read	Reference previous OKRs

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7. Boundaries

Will:

• Generate structured OKR templates by company stage
• Check OKRs against best practices (outcome vs output)
• Provide scoring and review frameworks
• Suggest alignment between company and team OKRs

Will Not:

• Set your OKRs for you (guide the process)
• Track OKR progress in real-time
• Replace strategy discussions
• Guarantee OKR quality without team input