social-announce

name	social-announce
description	Generate LinkedIn post copy and Twitter/X thread copy to announce a new offer. Reads previous launch outputs if available.

Generate social media announcement copy for: "$ARGUMENTS"

Instructions

1. Check for existing launch assets at outputs/launch/!date +%Y-%m-%d/{slug}/ (where {slug} is the offer name lowercased with hyphens)
   • Read any available files (market scan, sales page, email sequence) for context
2. Write one LinkedIn post and one Twitter/X thread
3. These are copy only. Just the text, ready to paste.

Writing rules

• No em dashes. Use commas or periods.
• No colons in any copy.
• No hashtag spam. Max 3 hashtags on LinkedIn, zero on Twitter.
• Sound like a real person sharing something they made, not a brand account.
• LinkedIn can be longer and more storytelling. Twitter needs to be punchier.

Output

Write the result to outputs/launch/!date +%Y-%m-%d/{slug}/04_social_posts.md. Create the directory if needed.

Use this structure:

# Social Announcement: [Offer Name]
*Generated !`date +%Y-%m-%d`*

---

## LinkedIn Post

[The full post. 150-250 words. Start with a hook line that stops the scroll. Tell a short story or share an insight. Transition naturally to the offer. End with a clear CTA. Add 2-3 relevant hashtags at the bottom.]

---

## Twitter/X Thread (5-7 tweets)

**Tweet 1 (Hook)**
[The scroll-stopper. Bold claim or surprising insight. Must stand alone.]

**Tweet 2**
[Expand on the hook. Add context or a quick story.]

**Tweet 3**
[The problem this solves. Make it relatable.]

**Tweet 4**
[What the offer includes. Keep it scannable.]

**Tweet 5**
[Social proof, a result, or a specific detail that builds credibility.]

**Tweet 6 (CTA)**
[Clear call to action. Link placeholder: [LINK]. Keep it simple.]

**Tweet 7 (Optional - Engagement)**
[A question or retweet prompt. Something that invites replies.]

The LinkedIn post should feel like a genuine update, not an ad. The Twitter thread should feel like sharing something you're excited about.