brand-asset-management

type	skill
lifecycle	stable
inheritance	inheritable
name	brand-asset-management
description	Brand hierarchy, visual identity, asset deployment, platform-specific branding guidelines
tier	standard
applyTo	**/*brand*,**/*asset*,**/*logo*,**/*identity*
currency	"2026-04-22T00:00:00.000Z"

Brand Asset Management Skill

Expert in Alex brand hierarchy, visual identity systems, asset deployment, and platform-specific branding guidelines.

Staleness Watch: See EXTERNAL-API-REGISTRY.md for source URLs and recheck cadence

Capabilities

• Manage brand hierarchy (CorreaX → Alex → Platform heirs)
• Deploy and maintain visual assets (banners, logos, icons)
• Apply platform-specific branding guidelines
• Generate persona-based marketing copy
• Maintain GK premium branding (space station metaphor)
• Ensure brand consistency across heirs

When to Use This Skill

• User mentions "branding", "logo", "banner", or "assets"
• Creating or updating marketplace listings
• Deploying visual identity to new platforms
• Reviewing brand consistency across heirs
• Generating persona-targeted copy

Core Concepts

Brand Hierarchy

Level	Brand	Symbol	Usage
Parent	CorreaX	C split X mark	Footer attribution, legal
Product	Alex	A Negative Space Rocket	All Alex-specific assets
Platform	Per-heir	Logo variants	VS Code, M365, GitHub

Locked Brand Elements

Element	Value
Tagline	"Strap a Rocket to Your Back"
Subtitle Template	"Take Your [NOUN] to New Heights"
Primary Icon	$(rocket) codicon
Colors	sky blue (#38bdf8) + coral (#f97316) + indigo (#6366f1) — CorreaX dark palette

GK Premium Branding

Tier	Symbol	Meaning
Standard	A Negative Space Rocket	Individual project acceleration
Premium (GK)	Knowledge Graph Network	Cross-project knowledge hub
GK Tagline	"Your MISSION CONTROL for Cross-Project Wisdom"
GK Colors	teal (#0d9488) + teal-light (#2dd4bf) — CorreaX knowledge tier

Asset Locations

Asset	Path	Purpose
Animated Banner	assets/banner.svg	GitHub READMEs
Static Banner	assets/banner.png	Marketplace fallback
Extension Icon	assets/icon.png	Marketplace icon
Mono Logo	assets/logo-mono.svg	Activity bar

Platform Guidelines

Platform	Format	Key Requirement
GitHub	Animated SVG	20s cycle, 10 personas, crossfade
VS Code Marketplace	Static PNG	icon.png (A Negative Space Rocket)
M365 Teams	Static PNG	color.png (192×192), outline.png (32×32)

Store Description Pattern

🚀 STRAP A ROCKET TO YOUR BACK
[Hook]
━━━ [PLATFORM] vs [PLATFORM] + ALEX ━━━
▸ Capability: Before → After
━━━ WHY ALEX? ━━━
━━━ TAKE YOUR [NOUN] TO NEW HEIGHTS ━━━
[Persona → Benefit mappings]
━━━ LAUNCH SEQUENCES ━━━
[Bottom line. Stop walking. Start flying.]

Persona Copy Mapping

Persona	Pain	Alex Benefit
Developer	Re-explaining context	Ship faster, skills remember architecture
Researcher	Literature scattered	Hypothesis → publication, accelerated
Grad Student	Thesis overwhelm	Literature review on autopilot
Tech Writer	Docs fall behind code	Docs that write themselves
DevOps	Manual infra, config drift	Same infra, every time
PM	Status chasing	4-6× faster estimates
Content Creator	Ideas scattered	Ideas → posts in minutes

Heir-Specific Positioning

Heir	Compares Against	Bottom Line
VS Code	GitHub Copilot	"GitHub Copilot = Powerful autocomplete → + Alex = Rocket strapped to your back"
M365	M365 Copilot	"M365 Copilot = Powerful AI toolbox → + Alex = Personal AI that grows with you"

PNG Generation

npx sharp-cli --input source.svg --output output.png -f png --density 150

Example Prompts

• "Update the marketplace description"
• "Generate persona copy for the VS Code store"
• "Check brand consistency across heirs"
• "Create a banner for the new platform"

Input Expectations

• Platform target (VS Code, M365, GitHub, GK)
• Asset type (banner, logo, icon, copy)
• Persona focus (optional)

Output Format

• Asset files deployed to correct locations
• Brand guideline compliance report
• Generated copy following store description pattern