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How to position, price, and architect any writing career around measurable business outcomes — from ghostwriting to brand strategy
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The /generate front door — in-house, pay-as-you-go creative generation (Higgsfield replacement). One command for image, video, and audio: routes each request to the right model recipe (skills/generate/models/*.json), defers to binding creative_router lanes (people → fal-people, style-family → fantastic-posters; Higgsfield fully retired 2026-08-06), quotes paid video before running, honors prompt-level budgets ("total budget $3"), runs comparison batches across models, logs every prompt beside its asset, and auto-refreshes the Asset Command Center (/assets-board). Use when the user says "generate", "make an image/video/voiceover", "create ads/assets/creative", names a model (recraft, kling, seedance, nano banana, gpt image), or asks for a multi-model comparison. Source: RoboNuggets 9C4TRbucmhQ, rebuilt on our fal-first stack.
The Edit Bay — in-house conversational video studio (VOX-style explainers, documentaries, shorts, LinkedIn video). Transcript-driven cutting, B-roll ladder, motion graphics as code, captions, music, publish-ready packages — all agent-operated, free-first. Use when Farrice says "edit this video/footage", "make an explainer/documentary/short", "cut this recording", "add B-roll/captions/music", "turn this essay/post into a video", or any video production ask. Front door for three modes: talking-head, VO-only, zero-camera (his recorded VO + assembled visuals — NO voice clone, NO TTS narration, his ruling 2026-08-06). Source: Brad Bonanno agentic edit pipeline (extractions/brad-bonanno-edit-bay/), rebuilt on the house stack: WhisperX local + edit_bay.py ffmpeg assembly + HyperFrames/Remotion graphics + /generate (fal) — NO Higgsfield (retired 2026-08-06).
Architects technical explainer videos using Brad Bonanno's structural patterns — survives short attention spans, communicates complete systems (not just teasers), and functions as a channel-building artifact (one video pulls subscribers, not just views). Use when planning a long-form technical explainer (5-20 min) for YouTube, structuring an explanation of a complex system the user knows but can't teach yet, balancing depth vs accessibility for a technical audience, or building an evergreen video meant to compound subscriber growth over years rather than spike then die. Trigger proactively whenever the user says "explainer video", "technical explainer", "how do I explain X", "long-form YouTube", "evergreen video", or has a complex system that needs to land with a non-expert. For Instagram-format shareworthy content use brock-johnson-shareworthy-content; for short-form video patterns use a TikTok/Reels-specific skill.
SOC 職業分類に基づく
SKILL.md を表示中
| name | Joanna Wiebe — Writing Career Monetization |
| description | How to position, price, and architect any writing career around measurable business outcomes — from ghostwriting to brand strategy |
| version | 2.0 |
| format | completion-engine |
| workflows | 5 |
Joanna Wiebe is the founder of Copy Hackers and coined the term "conversion copywriting." This skill captures her business architecture for writer careers — the pricing models, service packaging, client positioning, and revenue strategies that separate broke writers from six-figure consultants. The throughline: writers who stay broke sell time; writers who get rich sell measurable business outcomes.
Relationship to existing skill: This complements joanna-wiebe-persuasion-mastery (copy psychology). That skill covers HOW to write persuasively. This skill covers HOW TO BUILD A WRITING BUSINESS.
| # | Workflow | Produces | Use When |
|---|---|---|---|
| 01 | Writer Career Positioning Engine | Complete career positioning strategy — consultant identity, pricing architecture, competitive differentiation, 90-day launch plan | Entering a new writing career path, repositioning an existing one, or designing a writing business model |
| 02 | Writing Service Offer Architect | Tiered service offering with door openers, retainer packages, performance bonuses, and adjacent services | Building or restructuring a writing service, designing packages, pricing a new offer |
| 03 | Channel Audit & Funnel Diagnostic | Marketing funnel diagnostic — identifies the "clog," quantifies revenue impact, delivers fix recommendations | Client has traffic but low conversions, inconsistent messaging, or you need to prove strategic value |
| 04 | Messaging Source Document Builder | Complete Messaging Source Document (the 36-bit matrix) — what to say, when, how, and why | Client has inconsistent messaging across channels, is scaling their team, or needs a strategic messaging foundation |
| 05 | Invisible Sales Page Engine | Educational content that is architecturally a long-form sales page disguised as education | Need content that sells before a human gets on a call — lead magnets, newsletters, reports, LinkedIn series |
| Pair With | Compound Effect |
|---|---|
joanna-wiebe-persuasion-mastery | Copy psychology + business architecture = complete writer capability |
nicolas-cole-digital-products | Context Multiplier for repackaging IP across vehicles |
lara-acosta-linkedin-mastery | Revenue Bridge for LinkedIn-specific funnel design |
daniel-priestley-oversubscribed | Demand engineering + outcome-based positioning |
april-dunford-positioning | B2B differentiation framework for writing services |