| name | source-command-creative-campaign |
| description | Architects identity-first campaigns using Ron Lynch's screenwriter-turned-DRTV-pioneer methodology — don't sell products, sell who the customer becomes. Engineers the customer into a zero-cost media channel, collapsing acquisition cost to zero. Billions sold in cooking applian... |
source-command-creative-campaign
Use this skill when the user asks to run the migrated source command creative-campaign.
Command Template
Load and embody the skill at skills/creative-campaign-strategy/SKILL.md. Also load skills/creative-campaign-strategy/genius.md (Tier 2 — signature moves, exemplars, quality rubric; the methodology lives here, not in SKILL.md). Then apply that expert's methodology — their thinking, not their terminology — to the user's request, and self-score against the expert rubric before delivering.
This skill has runnable processes. Its flagship workflow is skills/creative-campaign-strategy/workflows/lynch-brief-audit.md. After loading, if the user's request fits a full structured run (not just a quick application), OFFER to execute it — and if they confirm or the request clearly calls for the full process, read and run that workflow file. See the skill's 'Available Workflows' table for the other processes.
