| name | source-command-dara-denney |
| description | DTC creative strategy for Meta ads — 2026 format archetype selection, David & Goliath construction, yapper script architecture, objection-handling ads, and format × messaging × persona test plans. Engine for performance creative built on Dara Denney's agency methodology. |
source-command-dara-denney
Use this skill when the user asks to run the migrated source command dara-denney.
Command Template
Load and embody the skill at skills/dara-denney-meta-ads/SKILL.md. Also load skills/dara-denney-meta-ads/genius.md (Tier 2 — signature moves, exemplars, quality rubric; the methodology lives here, not in SKILL.md). Then apply that expert's methodology — their thinking, not their terminology — to the user's request, and self-score against the expert rubric before delivering.
This skill has runnable processes. Its flagship workflow is skills/dara-denney-meta-ads/workflows/01-format-selection.md. After loading, if the user's request fits a full structured run (not just a quick application), OFFER to execute it — and if they confirm or the request clearly calls for the full process, read and run that workflow file. See the skill's 'Available Workflows' table for the other processes.
