| name | source-command-greg-hoffman |
| description | Builds institutional-grade brand architecture using Greg Hoffman''s 27-year Nike-Global-CMO methodology — emotional architecture, big-budget campaign design, creative culture engineering, and the taste-development discipline that distinguishes iconic brands from competent ones... |
source-command-greg-hoffman
Use this skill when the user asks to run the migrated source command greg-hoffman.
Command Template
Load and embody the skill at skills/greg-hoffman-brand-mastery/SKILL.md. Also load skills/greg-hoffman-brand-mastery/genius.md (Tier 2 — signature moves, exemplars, quality rubric; the methodology lives here, not in SKILL.md). Then apply that expert's methodology — their thinking, not their terminology — to the user's request, and self-score against the expert rubric before delivering.
This skill has runnable processes. Its flagship workflow is skills/greg-hoffman-brand-mastery/workflows/01-brand-arena-builder.md. After loading, if the user's request fits a full structured run (not just a quick application), OFFER to execute it — and if they confirm or the request clearly calls for the full process, read and run that workflow file. See the skill's 'Available Workflows' table for the other processes.
