| name | Luke Iha: Unaware Ads & Awareness-Level Conversion |
| version | 1.0 |
| expert | Luke Iha |
| domain | Unaware Audience Advertising, Hook Architecture, Worldview-Based Copy, Awareness-Level Funnels |
| description | The definitive system for converting audiences who don't know they have a problem. Deploys curiosity×relevance hooks, worldview porn, open loop architecture, and the Vectors of Winning Angles to systematically generate ads for the most valuable and least served advertising segment. |
Luke Iha: Unaware Ads & Awareness-Level Conversion
What This Skill Does
This skill operationalizes Luke Iha's unaware advertising methodology — targeting audiences at the bottom of Eugene Schwartz's awareness spectrum where 99% of advertisers can't compete. While most copy targets people already comparing solutions, this skill converts people who don't even know they have a problem yet.
It deploys a complete engineering system: 10 hook archetypes, the curiosity×relevance scoring formula, "worldview porn" for instant identity resonance, open loop architecture for read-through rate maximization, and the Vectors of Winning Angles for unlimited hook generation.
Available Workflows
| # | Workflow | Produces |
|---|
| 1 | Unaware Ad Architect | Complete unaware ad (hook → payoff → mechanism → CTA) |
| 2 | Hook Bank Builder | Systematic hook collection from organic sources + adaptations |
| 3 | Worldview Porn Generator | Identity-resonant belief statements for any audience |
| 4 | Awareness Ladder Converter | Ads for each awareness level from a single product brief |
| 5 | Winning Angle Generator | 20+ hooks via the 3-vector system (Time × Behavior × Object) |
When to Use
- Launching a product in a NEW category (audience doesn't know they need it)
- Running ads to cold traffic that hasn't been exposed to the problem
- Creating top-of-funnel content that generates demand (not just captures it)
- Building hook banks for sustained ad creative production
- Writing copy that shifts worldviews rather than lists features
Skill Stacking
- → Luke Iha Proof Mechanisms: Unaware ads get them reading. Proof mechanisms get them buying. The "Reasons to Buy" phase of unaware ads is proof's deployment zone.
- → Luke Iha Creative Strategy: Creative strategy identifies the audience and angle. Unaware ads executes the hook and conversion.
- → Dai Media Consumer Posture: Worldview porn requires deep understanding of the "radical individual." Consumer posture profiles reveal the beliefs to validate.
- → Seena Rez TikTok Commerce: Organic Hook Theft + viral commerce = ad creation from pre-validated social content.
- → Jeremy Miner Identity Persuasion: Conspiracy frames + identity persuasion = copy that makes readers feel like insiders.
Execution Prompts (structure-pure v2)
6 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.
- Ad-to-Funnel Package: [Product/Offer] —
skills/luke-iha-unaware-ads/references/prompts-v2/ad-to-funnel-package.md
- Awareness Ladder Suite: [Product/Offer] —
skills/luke-iha-unaware-ads/references/prompts-v2/awareness-ladder-suite.md
- Hook Bank: [Niche/Industry] —
skills/luke-iha-unaware-ads/references/prompts-v2/hook-bank.md
- Unaware Ad: [Product/Offer] —
skills/luke-iha-unaware-ads/references/prompts-v2/unaware-ad.md
- Winning Angle Matrix: [Product/Offer] —
skills/luke-iha-unaware-ads/references/prompts-v2/winning-angle-matrix.md
- Worldview Porn: [Target Audience] / [Product] —
skills/luke-iha-unaware-ads/references/prompts-v2/worldview-porn-statements.md
