oren-dara-ad-psychology

name

oren-dara-ad-psychology

description

The psychology layer under performance ads — Oren John × Dara Denney's six consumer-psychology tactics for cold-traffic creative (taboo/mirroring with a lived-experience veto, justification math, armchair investigation with designed rage-bait + comment virtue-mining, prove-it-in-frame, us-vs-them visual psychology with multiples/grid eye-mechanics, credible-explainer authority staging), plus the organic→paid learning flywheel and Dara's 6-part creative-strategy operating process. Use BEFORE format/vessel selection — this skill decides the psychological mechanism; dara-denney-meta-ads decides the vessel. Do NOT use for organic-only brand content, pure static production (route dara-static-engine), or luxury insider-code positioning (route oren-luxury-psychology).

Oren John × Dara Denney — Ad Psychology

"They're all rooted in something that a consumer wants to do, how they think, some of the psychology of it, and some of the things that actually work in performance and organic." — Oren

The layer UNDER format selection. An ad converts cold traffic when it is the safe (taboo/mirroring), justified (selfish desires), credible (authority), or proven (demonstration) container for something the customer already thinks, wants, or says privately. Six tactics, each with a real scaled ad and a named failure mode — plus the operating loop that feeds them (organic mining in, comment mining out).

Position in the stack: run this skill to choose the psychological mechanism and concept → hand the concept to dara-denney-meta-ads for vessel, hooks, statics, test plan, and production. Fidelity note: single-source extraction (6.9k words); everything is quote-grounded in references/source-quotes.md — never invent past it.

Workflow Map

Tier 1 — Foundation

#	Workflow	When to run	Output
01	/adpsy-tactic-select	Front door — new brand/persona, or ads feel generic	Ranked brief: 2-3 of the six tactics matched to brand × persona × awareness, each with mechanism, concept seed, and failure-mode warning
02	/adpsy-taboo-ad	Category has unsaid customer truths (health, money, body, politics-adjacent)	Taboo ad concept: inner-monologue line, safe-space framing, comment prompt, lived-experience veto verdict
03	/adpsy-justification-math	Price is the #1 objection OR high-AOV/luxury purchase	Justification suite: cost-per-use math, heirloom/investment framing, girl-math variant, plus the inverse "we're not cheap" status filter
04	/adpsy-armchair-investigation	Category has unfairness/rip-off energy; audience overlaps drama/true-crime	Scenario script (investigation structure), persona casting spec (incl. AI + demographic puncture), designed comment-engagement plan

Tier 2 — Practitioner

#	Workflow	When to run	Output
05	/adpsy-prove-it	Product has a demonstrable claim	2-3 proof-in-frame concepts: 60-second demonstration, extreme-circumstance variant, trend-carrier variant
06	/adpsy-credible-explainer	Trust/authority gap; "we can't do expert ads"	Authority plan: scavenged-chain casting options, set/staging spec, organic pre-seeding sequence, script beats
07	/adpsy-visual-psych	Concept is message-heavy with no visual layer; comparison ads	Visual psychology spec: multiples/grid/Z-F devices, visual value-prop, opinion-based legal framing
08	/adpsy-comment-mine	Ad live ≥1 week with real comments	Virtue map + vernacular bank + next-iteration briefs ranked by revealed virtue

Tier 3 — System & Stacking

#	Workflow	When to run	Output
09	/adpsy-organic-flywheel	Ideation still starts from competitor ad libraries	Organic→paid research loop: audience-organic sources, format-replication shortlist, learning-flywheel cadence
10	/adpsy-strategy-sprint	Standing up or auditing a creative-strategy operation	Dara's 6-part process instantiated: research → brief → roadmap (awareness balance) → weekly sprint → QA → analytics with winner-softening watch

Recommended Sequence

1. New brand: /adpsy-tactic-select → the matched tactic builder (02–06) → /adpsy-visual-psych layer → hand to dara-denney-meta-ads (/dara-format-selection or /dara-static-engine) for vessel + production.
2. Live account: /adpsy-comment-mine + /adpsy-organic-flywheel → feed findings into /adpsy-tactic-select next round.
3. Operation: /adpsy-strategy-sprint wraps the whole loop into a weekly cadence.

Stacking Guide

Pair with	To get
dara-denney-meta-ads	The vessel: 8 video formats, 7 static archetypes, hooks, test plans, AI production. This skill = mechanism, that skill = machine.
luke-iha-* (mechanisms, proof ladders, vicious hooks)	Deeper mechanism/proof architecture under a prove-it or justification concept
oren-luxury-psychology	Extend "we're not cheap" into full connoisseurship-ladder positioning
sarah-levinger-ad-psychology, kunal-shah-consumer-psychology	Second-opinion psych lens on tactic selection
meg-heckman-buyer-trigger-os	50ms gate + trigger audit on the visual-psych layer
kallaway / tess-barclay	Trend carriers for prove-it and organic-flywheel replication
jonah-berger-contagious	Share/comment dynamics under the rage-bait engagement design

Quick Reference

• Genius context: genius.md — six-tactic table, 10 patterns, hidden knowledge, rubric, hard vetoes. Load before any workflow.
• Verbatim bank: references/source-quotes.md — timestamped quotes; frame-verified items marked 📷.
• Tactic map: references/six-tactics-map.md — tactic × mechanism × exemplar × failure mode × stacking partner, one page.
• Extraction archive: extractions/oren-dara-ad-psychology/ (report, transcript, visual context).
• Hard vetoes (from genius.md): shock-for-shock · golden-nugget review that fails the lived-experience test · fake authority (bought scrubs, car-set expert) · claim without demonstration · competitor-library-first ideation · unlabeled speaker-attributed facts.

Execution Prompts (structure-pure v2)

10 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.

• Oren × Dara — Tactic Selection Brief — skills/oren-dara-ad-psychology/references/prompts-v2/01-tactic-selection-brief.md
• Oren × Dara — Taboo Ad Concept — skills/oren-dara-ad-psychology/references/prompts-v2/02-taboo-ad-concept.md
• Oren × Dara — Justification Math Suite — skills/oren-dara-ad-psychology/references/prompts-v2/03-justification-suite.md
• Dara Denney — Armchair Investigation Package — skills/oren-dara-ad-psychology/references/prompts-v2/04-armchair-investigation.md
• Oren John — Prove-It-In-Frame Concepts — skills/oren-dara-ad-psychology/references/prompts-v2/05-prove-it-concepts.md
• Oren × Dara — Credible Explainer Authority Plan — skills/oren-dara-ad-psychology/references/prompts-v2/06-credible-explainer-plan.md
• Dara Denney — Visual Psychology Spec — skills/oren-dara-ad-psychology/references/prompts-v2/07-visual-psych-spec.md
• Dara Denney — Comment Virtue-Mine Report — skills/oren-dara-ad-psychology/references/prompts-v2/08-comment-mine-report.md
• Dara Denney — Organic→Paid Flywheel Map — skills/oren-dara-ad-psychology/references/prompts-v2/09-organic-flywheel-map.md
• Dara Denney — 6-Part Creative-Strategy Operating Doc — skills/oren-dara-ad-psychology/references/prompts-v2/10-strategy-sprint-doc.md