marketing

name	marketing
version	0.1.0
description	Marketing skills router: match marketing intent to a sub-skill, then Read its Entry file under skills/<name>/ (e.g. ads/ads.md). Covers CRO, copywriting, SEO/AEO, paid ads, ad creative, analytics, email/SMS, pricing, launches, video/image generation, and growth loops. Use for any marketing request — campaigns, content, optimization, measurement.

Marketing Skills

This skill is a router only. Do not improvise marketing strategy from memory — match user intent to one row in the index below, then Read that row's Entry file and follow it. Sub-skill files are named <dirname>.md (not SKILL.md) so they are not auto-discovered as separate skills — the Entry column is the only load path.

Sub-skill Index

Sub-skill	Entry	Version	Use When
ab-testing	ab-testing/ab-testing.md	2.0.0	When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "experiment playbook." Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics. For page-level conversion optimization, see cro.