social-media

name	social-media
version	1.0.0
brand	AgentKits Marketing by AityTech
category	core
difficulty	intermediate
description	Social media strategy, content creation, and platform optimization. Use when creating social content, developing engagement strategies, optimizing for platform algorithms, or building community.
triggers	["social media","Twitter","LinkedIn","Instagram","TikTok","Facebook","social content","engagement","viral","algorithm"]
prerequisites	["content-strategy"]
related_skills	["content-strategy","copywriting","paid-advertising"]
agents	["attraction-specialist","copywriter"]
mcp_integrations	{"optional":["twitter"]}
success_metrics	["engagement_rate","follower_growth","reach"]

Social Media

Social media strategy, content creation, and community building across platforms.

Language & Quality Standards

CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.

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When to Use This Skill

Apply social media expertise when:

• Creating social content strategies
• Developing platform-specific content
• Optimizing for platform algorithms
• Building engagement and community
• Planning social media calendars
• Analyzing social performance

Core Concepts

Platform Selection Matrix

Platform	Best For	Primary Audience	Content Type	B2B/B2C
LinkedIn	Professional, B2B	Decision makers, 25-54	Long-form, documents, carousel	B2B
Twitter/X	News, tech, thought leadership	Early adopters, industry	Short-form, threads	Both
Instagram	Visual brands, lifestyle	Millennials, Gen Z	Reels, carousels, Stories	B2C
TikTok	Entertainment, trends	Gen Z, younger millennials	Short video, trends	B2C
Facebook	Local, community, groups	Broad, 35-65+	Video, groups, events	Both
YouTube	Education, how-to, long-form	All ages	Long-form video	Both

Content Pillar Strategy

The 4 Content Pillars:

Pillar	Purpose	Ratio	Examples
Educational	Build trust, authority	40%	Tips, how-tos, industry insights
Entertaining	Build engagement, reach	30%	Humor, trends, behind-scenes
Inspirational