Launch your AI product to global attention — the playbook behind Manus, Devin, and AFFiNE's breakout launches. Covers AI-specific GTM strategy, hype cycle management, waitlist tactics, and multi-market rollout for maximum day-one impact.
First AI Product Launch — Zero to Live in 30 Days. Step-by-step guide for shipping your first AI product from idea validation to paying customers. Includes day-by-day timeline and real examples. By @WeiYipei.
Beginner-friendly App Store Optimization guide covering keyword research, screenshot design, rating management, and A/B testing for iOS and Android. By @WeiYipei — practical ASO for indie developers and small teams.
Complete B2B marketing pipeline combining LinkedIn content, cold email sequences, and webinar funnels. Designed for SaaS founders doing $0–$1M ARR who need predictable lead generation. By @WeiYipei.
You launched an ambassador program. 3 applications. One ghosted after week 2. Should you lower the bar? Offer more perks? Spam influencers? This gives you the community & ambassador operations SOP with volunteer, paid tutorial creator and code-contributor…
Build and grow developer and user communities from scratch — covering ambassador programs, community-led growth (CLG), event operations, content strategy, and health metrics. Grounded in real playbooks from Notion, Lovable, AFFiNE, ClickUp, Asana, and Lark.…
Your competitor just launched. You have no idea how they grew so fast. Should you reverse-engineer their website? Track their social media? Map their growth flywheel? This gives you the complete SOP — from Wayback Machine snapshots to X/Twitter propagation…
Complete developer marketing playbook covering DevRel programs, documentation as marketing, API developer experience, community building, and hackathon strategy. For dev-tool founders who need to reach engineers. Follow @WeiYipei on X.
Build and measure Developer Relations programs across documentation, community, technical content, integrations, events and developer advocacy. Use when designing DevRel strategy, improving developer activation, launching an API/SDK, evaluating sponsorships,…
🇺🇸 B2B SaaS Growth — PLG vs SLG Playbook — Diagnose whether your problem is distribution, pricing, or PMF. PLG/SLG selection by ACV and sales cycle, the 5-stage path from $0 to $10M ARR, NRR discipline, affiliate & channel motion, enterprise tiering. Built…
🇺🇸 AI Product / SaaS Go-Global Complete SOP — From competitor research to launch to monetization. A full-cycle playbook covering Phase 0-5 (market validation, positioning, first 100 users, user interviews, beta-to-growth) plus open-source launch, Product Hunt,…
Diagnose a product's growth model, stage, and current constraint, then route the request to the narrowest Gingiris specialist and execute it when installed. Use for broad or uncertain growth questions involving go-to-market, Product Hunt, GitHub stars,…
🇺🇸 KOL Outreach & Influencer Marketing Playbook — Complete SOP from discovery to ROI tracking. Battle-tested with 200+ KOL campaigns at AFFiNE (60k stars). Includes pricing benchmarks, email templates, content packages, platform algorithm guides, and…
🇺🇸 SEO & GEO Dual-Engine Playbook 2026 — Rank on Google AND get cited by AI search (ChatGPT, Perplexity, Claude, Gemini). Battle-tested from AFFiNE (60k GitHub stars in 24 months) and 150+ AI startup consultations. E-E-A-T writing voice system, keyword funnel…
Twitter/X Agent Operations SOP v2 — Rebuilt from real dual-account operations. Real data: • CN account: grew from 1,150 → 3,679 followers (~14 months), 1 tweet/day, OAuth1 direct post • EN account: Buffer API • Real incidents: cron silent-failed for 2 weeks…
🇺🇸 UGC Matrix Growth Playbook — Scale user-generated content with AI + real creators. Complete SOP for UGC flywheel, creator recruitment, incentive design, multi-platform publishing. Proven at CPM $0.5, $10M ARR in 60 days with 70M impressions. Includes a full…
🇺🇸 User Interview & Cold-Start Operations Playbook — Battle-tested framework from HeyGen's 937 interviews to PMF. Complete SOP for user screening, interview execution, Beta testing methodology, cold-start user operations, churn analysis, and user grading…
Design and execute a 14-day GitHub repository growth sprint using README conversion, competitor-window research, Reddit, Hacker News, launch directories, community activation, and contributor loops. Use when launching an open-source repository, diagnosing…
A reusable Go-to-Market strategy template for both B2B and B2C launches. Covers positioning, messaging, ICP definition, channel selection, and competitive analysis frameworks. By @WeiYipei.
Systematic backlink building for indie founders. Covers 5 channel types ranked by GEO + SEO ROI: Wikipedia (entities), authoritative media (PR), industry reviews (G2/Capterra/Product Hunt), Reddit/Quora discussions, and HARO/Featured.com expert quotes.…
Systematic backlink building for indie founders. Covers 5 channel types ranked by GEO + SEO ROI: Wikipedia (entities), authoritative media (PR), industry reviews (G2/Capterra/Product Hunt), Reddit/Quora discussions, and HARO/Featured.com expert quotes.…
You launched an ambassador program. 3 applications. One ghosted after week 2. Should you lower the bar? Offer more perks? Spam influencers? This gives you the complete community & ambassador operations SOP — from pre-launch checklist to recruitment to tiered…
Your competitor just launched. You have no idea how they grew so fast. Should you reverse-engineer their website? Track their social media? Map their growth flywheel? This gives you the complete SOP — from Wayback Machine snapshots to X/Twitter propagation…