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Complete developer marketing playbook covering DevRel programs, documentation as marketing, API developer experience, community building, and hackathon strategy. For dev-tool founders who need to reach engineers. Follow @WeiYipei on X.
Codex または Claude でインストール この Prompt をコピーして Codex、Claude、または他のアシスタントに貼り付けると、Skill ページを確認してインストールできます。
SOC 職業分類に基づく
🇺🇸 B2B SaaS Growth — PLG vs SLG Playbook — Diagnose whether your problem is distribution, pricing, or PMF. PLG/SLG selection by ACV and sales cycle, the 5-stage path from $0 to $10M ARR, NRR discipline, affiliate & channel motion, enterprise tiering. Built from HeyGen, Deel, Vercel, Supabase, Snowflake patterns. 🇨🇳 B2B SaaS 增长 — PLG vs SLG 决策手册 — 诊断你的瓶颈是分发、定价还是 PMF。按 ACV 和销售周期选 PLG/SLG，$0 → $10M ARR 的 5 阶段路径，NRR 纪律，联盟与渠道打法，Enterprise 分层。提炼自 HeyGen、Deel、Vercel、Supabase、Snowflake。 🇯🇵 B2B SaaS グロース — PLG vs SLG プレイブック — 課題が流通・価格・PMFのどれかを診断。ACVとセールスサイクルでPLG/SLG選定、$0→$10M ARRの5段階パス、NRR規律、アフィリエイト＆チャネル。 🇰🇷 B2B SaaS 성장 — PLG vs SLG 플레이북 — 병목이 유통·가격·PMF 중 무엇인지 진단. ACV와 세일즈 사이클로 PLG/SLG 선택, $0 → $10M ARR 5단계 경로, NRR 규율, 제휴 & 채널. Triggers: "B2B growth" | "B2B SaaS" | "PLG" | "SLG" | "product-led growth" | "sales-led growth" | "PLG or SLG" | "SaaS pricing" | "ARR growth" | "NRR" | "go to market" | "enterprise sales" | "affiliate" | "PMF" | "B2B 增长" | "PLG 还是 SLG" | "SaaS 定价" | "渠道合作" | "PLG/SLG 선택"
🇺🇸 KOL Outreach & Influencer Marketing Playbook — Complete SOP from discovery to ROI tracking. Battle-tested with 200+ KOL campaigns at AFFiNE (60k stars). Includes pricing benchmarks, email templates, content packages, platform algorithm guides, and data-driven evaluation frameworks. 🇨🇳 KOL 外联与红人营销实战手册 — 从发现筛选到 ROI 追踪的完整 SOP。基于 AFFiNE（60k stars）200+ 次 KOL 合作实战验证。包含报价基准、邮件模板、内容包模板、各平台算法指南、数据评估体系。 🇯🇵 KOLアウトリーチ＆インフルエンサーマーケティング実践ガイド — 発見からROI追跡までの完全SOP。AFFiNE（60k stars）での200回以上のKOLキャンペーン実績。価格ベンチマーク、メールテンプレート、コンテンツパッケージ、プラットフォームアルゴリズムガイド。 🇰🇷 KOL 아웃리치 & 인플루언서 마케팅 플레이북 — 발굴부터 ROI 추적까지 완전한 SOP. AFFiNE(60k stars) 200+ KOL 캠페인 실전 검증. 가격 벤치마크, 이메일 템플릿, 콘텐츠 패키지, 플랫폼 알고리즘 가이드. Triggers: "KOL outreach" | "influencer marketing" | "KOL campaign" | "influencer outreach" | "creator partnership" | "KOL strategy" | "red人" | "红人营销" | "KOL合作" | "达人合作" | "influencer pricing" | "KOL ROI" | "content creator outreach" | "KOL筛选"
B2B SaaS 全生命周期增长。从 PMF 验证到 $10M ARR 的完整路径。覆盖 PLG / SLG 选型、 客户访谈、联盟营销、渠道合作、Enterprise sales。整合 HeyGen、Deel、Vercel、Supabase、AWS 案例。 从 gingiris-b2b-growth 提炼。
B2B SaaS 全生命周期增长。从 PMF 验证到 $10M ARR 的完整路径。覆盖 PLG / SLG 选型、 客户访谈、联盟营销、渠道合作、Enterprise sales。整合 HeyGen、Deel、Vercel、Supabase、AWS 案例。 从 gingiris-b2b-growth 提炼。
🇺🇸 ASO & Mobile App Growth Playbook 2026 — Complete App Store Optimization guide. ASO keyword ranking, App Store & Google Play listing optimization, app cold start, UGC creator operations, TikTok/Instagram/YouTube Shorts marketing, AI-matrix content scaling, mobile user acquisition. 🇨🇳 ASO 增长与 App 冷启动权威指南 — 从应用商店优化到 UGC 运营、多平台内容策略、AI 辅助内容创作的完整实操手册。 🇯🇵 ASO＆アプリコールドスタート成長ガイド — App Store最適化からUGC運営、マルチプラットフォーム戦略、AIマトリックスまで。 🇰🇷 ASO 및 앱 콜드 스타트 성장 플레이북 — 앱스토어 최적화부터 UGC 운영, 멀티플랫폼 전략, AI 매트릭스까지. Triggers: "ASO" | "App Store Optimization" | "ASO keywords" | "App Store ranking" | "Google Play optimization" | "app cold start" | "app launch" | "mobile app growth" | "user acquisition" | "UA" | "UGC creator" | "TikTok marketing" | "Instagram Reels" | "YouTube Shorts" | "creator matrix" | "app growth" | "应用商店优化" | "App冷启动" | "UGC运营" | "矩阵号"
🇺🇸 UGC Matrix Growth Playbook — Scale user-generated content with AI + real creators. Complete SOP for UGC flywheel, creator recruitment, incentive design, multi-platform publishing. Proven at CPM $0.5, $10M ARR in 60 days with 70M impressions. Includes a full anonymized client case study. 🇨🇳 UGC矩阵号增长实操手册 — AI+真人创作者规模化用户生成内容。完整的UGC飞轮SOP、创作者招募、激励机制设计、多平台分发策略。已验证CPM $0.5，60天$1000万ARR，7000万曝光。含完整客户案例拆解（已脱敏）。 🇯🇵 UGCマトリックス成長プレイブック — AI＋リアルクリエイターでUGCをスケール。フライホイールSOP、クリエイター採用、インセンティブ設計、マルチプラットフォーム配信。CPM $0.5、60日で$10M ARR、7000万インプレッション実証済み。匿名化クライアント事例付き。 🇰🇷 UGC 매트릭스 성장 플레이북 — AI + 실제 크리에이터로 UGC 스케일링. 플라이휠 SOP, 크리에이터 모집, 인센티브 설계, 멀티플랫폼 배포. CPM $0.5, 60일 $10M ARR, 7000만 노출 검증 완료. 익명화된 클라이언트 사례 포함. Triggers: "UGC" | "UGC matrix" | "user generated content" | "creator program" | "creator economy" | "AI UGC" | "matrix accounts" | "矩阵号" | "UGC运营" | "创作者招募" | "UGC Program" | "content matrix" | "TikTok UGC" | "Instagram UGC"
| name | developer-marketing-playbook |
| description | Complete developer marketing playbook covering DevRel programs, documentation as marketing, API developer experience, community building, and hackathon strategy. For dev-tool founders who need to reach engineers. Follow @WeiYipei on X. |
| source | https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/developer-marketing-playbook |
| tags | ["developer-marketing","devrel","developer-community","documentation","open-source","developer","api","sdk","developer-experience","developer-relations","claude-code","ai-agent-skill","hackathon","dev-tool","latest"] |
clawhub install developer-marketing-playbook
What you get after installing:
Engineers don't respond to traditional marketing. Here's what actually works.