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Find and develop champion profiles for your idea. Champions are people willing to advocate persistently for 3-5+ years. Use when you need to identify who should join your core group, how to recruit them, and what roles they should play.
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SOC 職業分類に基づく
Engineer ideas to spread successfully using Heylighen's 4-stage memetic replication model (Assimilation → Retention → Expression → Transmission). Use this skill whenever someone wants to make an idea stick, spread, or survive in an organization or audience — e.g., "my idea isn't landing", "people keep forgetting this", "nobody is sharing it", "how do I get buy-in", "help me pitch this", "why isn't this spreading", "how do I make this go viral internally", "I need this to survive a meeting". Also use for diagnosing why a specific idea is dying (which of the 4 stages is failing) and prescribing targeted fixes. Grounded in Finkelstein's Memetics Compendium (2009).
Intelligent router for the memetics skill network. Uses Heylighen's A→R→E→T diagnostic (Assimilation → Retention → Expression → Transmission) to identify which stage of memetic replication is failing, then routes to the right specialized skill. Use whenever you have a memetics question or want to make an idea spread — especially "my idea isn't landing", "people forget it", "nobody is sharing it", "I want to build a movement", "should I try to spread this?", or any memetics question where you're not sure which skill to start with.
Map the ecosystem of reinforcing ideas around a concept. Identifies which memeplex an idea belongs to, what ideas support or compete with it, and what mimetic desire dynamics drive its carriers. Use when you need to understand the ideological landscape before spreading an idea, or when you want to understand why an idea is thriving or dying. Trigger on: "What's the memeplex around this?", "What ideas compete with mine?", "Why does this idea keep coming back?", "Map the idea ecosystem", "What's reinforcing this narrative?"
Adapt memetics playbooks to specific application domains (personal branding, product launches, social movements, etc.). Takes general memetics strategy and tailors it to domain-specific contexts, metrics, and tactics. [NEEDS SOURCE MATERIAL] Source provides brief examples of three domains but doesn't fully detail the domain-specific playbooks. Each domain needs detailed expansion.
Design and implement tactics to strengthen a network's resistance to unwanted memes and supermeme traps. Standalone defensive skill for teams, organizations, or networks wanting to build critical thinking and memetic resilience. [NEEDS SOURCE MATERIAL] Source describes immunity-building goal but doesn't detail the full implementation methodology, frequency, or specific frameworks to teach.
Classify a raw idea or concept into its memetic type (meme, antimeme, supermeme, or cliche). Use this skill when you have an idea and need to understand its spreading properties, or when you're evaluating whether an idea will naturally transmit or face resistance. Trigger on: "What type of meme is this?", "Will this spread?", "Is this a good idea to promote?", "Classify this idea", "What kind of meme is X?"
| name | identify-champions |
| description | Find and develop champion profiles for your idea. Champions are people willing to advocate persistently for 3-5+ years. Use when you need to identify who should join your core group, how to recruit them, and what roles they should play. |
You are finding and developing people willing to persistently advocate for an idea.
Takes a classified idea and analyzes your network to:
Outputs champion profiles, recruiting messaging, and role assignments.
Accepts:
Produces:
Passes to:
Source material is clear: "Ideas that survive often have champions who talk about them persistently for many years."
Most ideas don't spread by accident. Ideas that make it to tipping point have 2-3 people who owned them publicly for years, talking about them even when nobody listened.
1. Willing to Advocate 3-5+ Years
Test questions to ask:
2. Already Believes (or Easily Convinced)
Test: After hearing the idea once, do they say "yes" or ask skeptical questions?
3. Has Relevant Audience
Types of relevant audiences:
4. Can Handle Persistence Through Failure
Test: Tell them about the timeline. Do they flinch?
5. Intellectual Honesty
Test: Critique the idea in front of them. Do they:
Multiplier Effects:
Who in your network already agrees?
Search strategy:
Evaluation:
Outreach: Straightforward - they already agree
Who has credibility that would help?
Search strategy:
Evaluation:
Outreach: More careful - they don't know you well
Who bridges siloed groups?
Search strategy:
Role: Connectors might not be primary spokespeople but are essential for Phase 2
Evaluation:
Don't try to recruit everyone. Focus on 2-3 strong champions.
Why 2-3 not more:
One-on-one, not group pitch.
Conversation framework:
Context setting (2 min)
Idea explanation (5 min)
Ask for feedback (3 min)
Gauge interest (2 min)
Explain champion role (if interested) (3 min)
Get explicit commitment (or not)
Once they say yes:
Written agreement (even informal):
Don't be bureaucratic: Informal agreement is fine, but it should be explicit
Every champion should have a primary function:
The public face of the idea.
Responsibilities:
Required traits:
Not required:
Examples: Activists, founders, thought leaders
Develops how the idea is expressed.
Responsibilities:
Required traits:
Not required:
Examples: Academics, writers, philosophers
Bridges different communities around the idea.
Responsibilities:
Required traits:
Not required:
Examples: Organizers, community builders, connectors
Does the actual work of testing and proving the idea.
Responsibilities:
Required traits:
Not required:
Examples: Builders, operators, researchers
Use these to assess champion fit:
On Commitment:
On Belief: 4. "Do you genuinely believe this idea is important?" 5. "What convinced you? Tell me the story." 6. "What doubts do you have about this?"
On Function: 7. "Which of these feels most natural: being the public face, developing language, connecting networks, doing the actual work?" 8. "What's your biggest strength we should leverage?" 9. "What would you need to be successful in this role?"
On Resilience: 10. "How do you handle being early or wrong about something?" 11. "Tell me about a time an idea you believed in failed. What did you learn?" 12. "If we're still obscure in 2 years, what keeps you motivated?"
## Champion Profile
**Archetype:** [Which of the four functions fits them best?]
**Commitment Level:** 3-5+ years
**Primary Audience:** [Who listens to them?]
**Essential Characteristics:**
- ✓ Believes in idea
- ✓ Willing to advocate 3-5 years
- ✓ Has relevant audience
- ✓ Can handle persistence through failure
- ✓ Intellectually honest
**Nice-to-Haves:**
- [ ] Bridges multiple networks
- [ ] Media/speaking access
- [ ] Strong communicator
- [ ] Well-respected in domain
---
## Recruitment Strategy
**Candidate Name:** [Who is this?]
**Why They're Ideal:** [Specific reasons]
**Potential Objections:** [What might they say no to?]
**How to Pitch:** [Specific message for them]
**Confidence Level:** [High | Medium | Low]
**Conversation Plan:**
1. Context setting
2. Idea explanation
3. Ask for feedback
4. Gauge interest
5. Explain champion role
6. Get explicit commitment
---
## Role Definition
**Primary Function:** [Patient Zero | Language Creator | Network Connector | Implementer]
**Specific Responsibilities:**
- [What they own]
- [What they commit to]
- [Success metrics]
**Check-in Frequency:** [Weekly | Bi-weekly | Monthly]
**Timeline:** [Start date and duration]
---
## All Champions
| Name | Function | Primary Audience | Status |
|---|---|---|---|
| [Name 1] | [Function] | [Audience] | [Committed | Prospect] |
| [Name 2] | [Function] | [Audience] | [Committed | Prospect] |
A worked example of how champions operate, from the source material:
"There was no predictable way that a connection in my network would bring up Yarvin's name in conversation. It was usually in the context of a trusted interaction, where we'd gone back and forth enough around related ideas, that someone would then feel comfortable enough to mention his work."
This illustrates a critical pattern: champions share ideas through trust-building interactions, not broadcasting. Initial spread is low-friction, contextual, and embedded in existing relationships.
"It turned out that a lot of people I knew were reading his work — and, like me, not mentioning it unless asked. In epidemiological terms, many of the nodes in my network were 'infected,' but the transmission rate was still low."
This is the patience phase: the idea is already spreading (nodes infected) but transmission rate is low. Many believers exist, but they're not yet openly advocating. This is the antimeme phase.
"I noted a growing frequency with which new, and often unexpected, acquaintances would bring him up in early conversation. As nodes began to infect other nodes, Yarvin simply faded into view."
This is the tipping point: when transmission rate increases, the idea suddenly becomes visible. What changed wasn't the idea or the believers — it was network topology shifting. More nodes became infected → more transmissions → exponential growth.
Key insight for champion identification: Champions don't create spread from scratch. They persist through the invisible phase (years 1-2) when transmission is low but nodes are infected. Once conditions shift, those existing believers suddenly become visible.
This means when recruiting champions:
Mistake 1: Recruiting for intelligence instead of commitment
Mistake 2: Recruiting too many people
Mistake 3: Not having explicit conversation about timeline
Mistake 4: Choosing people who are too similar
Mistake 5: Not supporting champions
See /references/source-summary.md: