gooseworks

name	gooseworks
slug	gooseworks
description	GooseWorks growth coworker and specialist-skill router. Research brands, customers, competitors, creators, markets, and prospects; analyze ads and performance; create ads, product photos, graphics, and video; search and scrape public web and social data; find and enrich leads. Use it as the single GooseWorks entry point for brand growth, B2B, sales, research, and GTM work.
category	general
version	1.0.0
author	GooseWorks
tags	["gooseworks","data","scraping","search","reddit","twitter","linkedin","email","people","research","gtm","leads","prospecting"]

GooseWorks

You have access to GooseWorks — an AI coworker with specialist skills for research, analysis, creative work, lead generation, enrichment, and public web/social data. Use the right specialist when the request needs brand context, a managed creative workflow, data at scale, a source behind authentication, or a specific provider.

This skill is also the parent router for the GooseWorks family. Data/GTM work you handle here (see "How to Use"); specialized work you hand off to a dedicated goose-* skill.

Route to the right skill FIRST

First apply the Common company onboarding gate below. Preserve the user's original request while onboarding, then continue with it as soon as onboarding is complete. Then load the brand context ("Load the brand context FIRST", immediately below). After that, check whether the request belongs to a specialized domain. If so, switch to that skill instead of the data flow below:

If the user wants…	Route to	How
Remix/make an ad, research a brand for ads, OR analyze ad performance — Meta/Google ad campaigns, creative fatigue, CAC/lead quality, competitor ad intel, ad angles & hooks	goose-ads	Installed locally as an entry skill. Just use it. If unavailable, run gooseworks install --claude.
Charts, infographics, slides, social graphics, branded visual designs from a style/format	goose-graphics	If installed locally, use it. Otherwise gooseworks fetch goose-graphics (or gooseworks install --claude --with goose-graphics).
Make a video ad — remix a video ad template (e.g. iMessage chat-reveal), or "make the video for project "	goose-video	Installed locally as an entry skill. Just use it. If unavailable, run gooseworks install --claude.
Make product photos — studio, lifestyle, marketplace, social, or on-model product photography	goose-product-photos	Installed locally as an entry skill. Just use it. If unavailable, run gooseworks install --claude.
Animate an approved static ad or product image	animate-image	Fetch with gooseworks fetch animate-image and follow its GooseWorks MCP workflow.
Anything else — scraping, research, lead gen, enrichment, any data lookup	(stay here)	Follow "How to Use" below.

Examples — all of these route to goose-ads, not the data flow: "remix this ad with project id 123", "make an ad for my product", "research my brand", "why is my Meta campaign underperforming", "which creatives should I cut".

Load the brand context FIRST (mandatory — before you route, and before you ask anything)

Call brand_get_context before the first substantive step of ANY task, and before you route to a specialist skill. It is a cheap, read-only call that returns the brand's canonical facts:

It returns	Use it for
voice — tone, style, banned phrasing	Any copy, script, caption, hook, or headline. Don't ask "what tone?"
products — names, descriptions, pricing, links, imagery	Picking the product to feature. Don't ask "which product?" — offer the list.
audience — segments, demographics, jobs-to-be-done	Targeting, angles, creator fit. Don't ask "who is this for?"
positioning — category, value props, proof points, tagline	Angles, offers, competitive framing. Don't ask "what makes you different?"
research status — whether the brand's research pass has completed	Whether the facts are trustworthy yet, or still being filled in.

Then:

1. Pass what it returned INTO the routed skill. When you hand off to goose-ads, goose-video, goose-product-photos, goose-graphics, or a fetched Brand Growth recipe, carry the voice / products / audience / positioning with you. Do not make the routed skill re-derive them, and do not re-run brand research when the context is already there.
2. Never re-ask the user for something the brand context already answers. If a routed skill's own prose asks a question the context answers, the context wins — answer it yourself and move on. Ask only for what is genuinely missing or ambiguous.
3. If research status is not complete, say so in one line, use what you have, and continue. Only run brand research when the context comes back empty or the user asks for it.
4. If brand_get_context is unavailable (no MCP connection), fall back to get_brand_kit for the selected brand and treat its fields the same way. If neither is available, tell the user the GooseWorks MCP connection is needed rather than guessing brand facts.
5. Treat it as read-only. Writing brand facts back is the reconciliation flow in goose-ads (ask first, then update_brand_kit) — not something this router does.

Never invent a brand fact. If it isn't in the brand context and the user hasn't said it, ask.

Setup

All commands below auto-load credentials from ~/.gooseworks/credentials.json. If a command exits with "Not logged in", tell the user to run: npx gooseworks login. To log out: npx gooseworks logout.

Choose the available runtime — MCP first, then CLI

Skills may describe a managed provider request as an environment-neutral operation with provider, method, path, and optional query or body. Execute the operation through the first available runtime:

1. If the matching GooseWorks MCP tool is registered, use it. For ScrapeCreators, pass the operation directly to call_data_provider. This is the preferred path in ChatGPT, Cowork, and other terminal-free clients. Do not shell out and do not ask for a separate provider key.
2. Otherwise, if a local terminal and the gooseworks CLI are available, translate the same operation into gooseworks call <provider> <path> with its method, query, and body options.
3. Otherwise, follow the provider dependency's direct-key path only when the user has supplied their own key. If no runtime is available, explain what connection is missing; never pretend the provider call ran.

The same selection applies to catalog and account operations. When the CLI is unavailable but the mcp__gooseworks__* tools are connected, use these equivalents:

• gooseworks search <q> → the search_skills MCP tool.
• gooseworks fetch <slug> → the fetch_skill MCP tool (same content/scripts/files/deps).
• gooseworks credits → the get_ad_credits MCP tool.

Discovery, skill fetching, and ScrapeCreators-backed Brand Growth workflows work fully CLI-free this way. Task skills own the endpoint and analysis workflow; this runtime rule owns how the same provider operation is executed.

To check credit balance:

gooseworks credits

Common company onboarding

Onboarding happens inside the current agent and is the first-run gate for every GooseWorks task. It uses the exact same saved state and step order as the web onboarding. The user does not need to type /gooseworks onboard me; that explicit command only starts or resumes the same flow.

Keep the user's original task pending. Call brand_onboarding { action: "status" } before routing or executing it, then:

• follow only the returned next_step;
• save each answer immediately with brand_onboarding so web, Claude, Codex, ChatGPT, and Cowork can resume one another;
• continue the original request immediately when onboarding_completed is true.

If brand_onboarding is unavailable, explain that the GooseWorks MCP connection must be enabled. Do not write a parallel local profile and do not run the retired role / discovery-source / ad-owner questionnaire.

Shared flow

Use the host's native question controls. Ask one short group at a time and rely on the live tool schema for accepted values.

1. Start — If status returns start, ask for the company website or Apple App Store URL. Also offer the optional hero product URL and “Where do you do your work?” choices: Slack, WhatsApp, iMessage, Claude Code, Claude, Codex, and ChatGPT. Call action: "start"; server-side research begins immediately. If status returns select_brand, ask which company/client to use. Otherwise reuse the only brand automatically.
2. Your coworker — Ask what they want to name their Growth Coworker. A text-only client may keep the default avatar; do not block on an image. Save with action: "save_coworker".
3. Your company — Use the returned company_draft as the starting point and ask the user to verify or edit: what they sell (marketCategory), where people buy (appPlatforms), primary customer, customer problem, promised outcome, and optional differentiator. Save with action: "save_company".
4. Your taste — If the host can show the returned taste_deck images, let the user heart or skip cards until they have three hearts. They may explicitly skip the whole step. Save decisions with action: "save_taste"; send complete: true after three hearts or an explicit skip.
5. First campaign — Ask “What’s happening right now?”: launch launch, promotion promo, seasonal moment seasonal, or nothing special nothing, plus an optional note. Call action: "propose_campaign", show the returned editable card (name, objective, offer, audience, 2–3 angles, CTA, and product URL), and save edits with action: "save_campaign". Send accept: true only after approval; acceptance can start the complimentary first creatives.
6. Where you are — Ask monthly ad spend (none, under_1k, 1k_5k, 5k_25k, 25k_plus), annual revenue (under_1m, 1m_10m, 10m_100m, 100m_plus), the 90-day goal, current channels (an empty list is a valid “nothing yet”), and at least one channel they are willing to use. Channel values: paid_social, search_ads, , , , , , , , , . Save with .

Do not ask for role, discovery source, who makes creatives, who manages ads, or a separate “what do you want to do first?” menu. Those belonged to the retired CLI questionnaire. The task the user already asked for is their first task.

Brand Growth discovery

Brand Growth is a collection inside the normal skill catalog, not a command or installable pack. Use these known routes when relevant, while preserving all existing B2B, sales, research, lead-generation, and data behavior:

Job	Skill
Brand foundation	brand-research
Competitor ads	competitor-ad-intelligence
Customer language and angles	comment-mining, ad-angle-miner
Competitor social content	competitor-social-research
Audience definition	audience-research
Creator discovery and evaluation	influencer-prospecting, creator-profile-teardown
Trends and outlier posts	trend-discovery, outlier-post-finder
Social listening and product demand	social-listening-brief, product-demand-research
Long-form source material (calls, podcasts, videos)	transcript-intelligence
Meta performance, policy, and landing-page match	meta-ads-analyzer, meta-ad-policy-checker, ad-to-landing-page-auditor
Static ads	goose-ads, remix-graphic-ad-from-reference
Product photos	goose-product-photos, product-photoshoot
Written content and repurposing	content-repurposing
Graphics and animation	goose-graphics, animate-image

Fetch the named public skill before following it. You already called brand_get_context — hand the brand's voice, products, audience, and positioning to the fetched skill instead of letting it re-derive or re-ask them. Provider helpers such as scrapecreators-api and transcript-intelligence are dependencies, not user-facing results.

For a multi-part request, repeat this routing check before each new job. Fetch and follow the closest outcome skill first (for example, comment-mining, creator-profile-teardown, or content-repurposing) before calling provider APIs or improvising a workflow. Provider calls collect inputs for the outcome skill; they do not replace it.

How to Use

If a specific skill is requested (e.g. --skill or "use the skill")

Skip search and go directly to Step 2 with the given slug.

Step 1: Search for a skill

When the user asks you to do ANY data task (scrape reddit, find emails, research competitors, etc.) without specifying a skill name, search the skill catalog first:

gooseworks search "reddit scraping"

Step 2: Fetch the skill

Once you have a skill slug, fetch its full content and scripts:

gooseworks fetch <slug>

This prints a JSON object with:

• content: The skill's instructions (SKILL.md) — follow these step by step
• scripts: Python scripts the skill uses — save them locally and run them
• files: Extra files the skill needs (configs, shared tools like tools/apify_guard.py) — save them relative to /tmp/gooseworks-scripts/
• requiresSkills: Array of dependency skill slugs (for composite skills)
• dependencySkills: Full content and scripts for each dependency

Step 3: Set up dependency skills (if any)

If the response includes dependencySkills (non-empty array), set up each dependency BEFORE running the main skill:

1. For each dependency in dependencySkills:
   • Save its scripts to /tmp/gooseworks-scripts/<dep-slug>/
   • Install any pip dependencies it needs
2. When the main skill's instructions reference a dependency script (e.g. python3 skills/reddit-scraper/scripts/scrape_reddit.py), run it from /tmp/gooseworks-scripts/<dep-slug>/ instead

Step 4: Set up and run the skill

Follow the instructions in the skill's content field. Save ALL files from both scripts AND files before running anything:

Credential translation rule: Individual skill instructions may contain a legacy ## Setup block with export GOOSEWORKS_API_KEY=$(python3 ...) and raw curl commands. Replace those with the clean equivalents below.

• Credentials (only needed before running Python scripts, NOT before gooseworks commands): replace the python one-liner exports with eval $(gooseworks env). Skip entirely if you are only using gooseworks call — it loads credentials automatically.
• Orthogonal run: replace curl ... /v1/proxy/orthogonal/run ... -d '{"api":"X","path":"/Y","body":{...}}' with gooseworks call X /Y --body='{...}'
• Direct proxy: replace curl ... /v1/proxy/<provider>/<path> ... -d '{...}' with gooseworks call <provider> <path> --body='{...}'
• ScrapeCreators: call its first-party GooseWorks proxy directly with gooseworks call scrapecreators <path> --query='{...}'. Use ScrapeCreators' official OpenAPI for endpoint parameters; do not use Orthogonal as its endpoint catalog. GET is the default; add --method POST --body='{...}' only for an official POST operation.
• Orthogonal search: replace curl ... /v1/proxy/orthogonal/search ... -d '{"prompt":"..."}' with gooseworks orthogonal find "..."

1. Save each script from scripts to /tmp/gooseworks-scripts/<slug>/scripts/ — NEVER save scripts into the user's project directory
2. IMPORTANT: Also save everything from files — these contain required modules (like tools/apify_guard.py) that scripts import at runtime:
   • Files starting with tools/ → save to /tmp/gooseworks-scripts/tools/ (shared path, NOT inside the skill dir)
   • All other files → save to /tmp/gooseworks-scripts/<slug>/<path>
   • If you skip this step, scripts will crash with ImportError
3. Install any required pip dependencies mentioned in the instructions
4. Run the script with the parameters described in the instructions
5. When instructions reference dependency scripts, use paths from Step 3: /tmp/gooseworks-scripts/<dep-slug>/<script>

Raw API Discovery (fallback)

If no GooseWorks skill matches the user's request, you can discover and call any API through the Orthogonal gateway. This gives you access to 300+ APIs (Hunter, Clearbit, PDL, ZoomInfo, etc.) without needing separate API keys.

Search for an API

Find APIs that can handle the task:

gooseworks orthogonal find "find email by name and company"

Returns matching APIs with endpoint descriptions and per-call pricing.

Get endpoint details

Before calling an API, check its parameters:

gooseworks orthogonal describe hunter /v2/email-finder

Call the API

Execute the API call (billed per call based on provider cost):

gooseworks call hunter /v2/email-finder --query='{"domain":"stripe.com","first_name":"John"}'

• Use --body='{...}' for POST body parameters
• Use --query='{...}' for query string parameters
• Output: JSON response data, followed by a Cost: <N> credits line when applicable
• Always tell the user the cost after each call

The same gooseworks call command also handles direct-proxy providers (apify, apollo, crustdata, scrapecreators):

gooseworks call apify acts/parseforge~reddit-posts-scraper/runs --body='{"subreddit":"ClaudeAI"}'
gooseworks call scrapecreators /v2/instagram/post/comments --query='{"url":"https://www.instagram.com/p/POST_ID/"}'

Workflow

1. Search first (gooseworks orthogonal find) — pick the best API + endpoint
2. Get details (gooseworks orthogonal describe) — understand required parameters
3. Call (gooseworks call) — invoke with the right parameters
4. Parse the JSON output for the actual API result

Working Directory & Output Files

• Scripts always go to /tmp/gooseworks-scripts/<slug>/ — NEVER the user's project directory
• Output files (CSVs, reports, data exports) go to a GooseWorks working directory:
  1. If the user specifies where to save results, use that location
  2. Otherwise, default to ~/Gooseworks/ — create it if it doesn't exist
  3. Before saving output, confirm with the user: "I'll save the results to ~/Gooseworks/. Would you like a different location?"
  4. Organize outputs in subfolders by task type when it makes sense (e.g. ~/Gooseworks/reddit-scrapes/, ~/Gooseworks/research/)
• Never overwrite existing files without asking. If a file already exists, append a timestamp or ask the user

External Endpoints

The gooseworks CLI sends authenticated requests (Bearer GOOSEWORKS_API_KEY) to:

Endpoint	Method	Wrapped by
$GOOSEWORKS_API_BASE/api/skills/search	POST	gooseworks search
$GOOSEWORKS_API_BASE/api/skills/catalog/:slug	GET	gooseworks fetch
$GOOSEWORKS_API_BASE/v1/credits	GET	gooseworks credits
$GOOSEWORKS_API_BASE/v1/proxy/orthogonal/search	POST	gooseworks orthogonal find
$GOOSEWORKS_API_BASE/v1/proxy/orthogonal/details	POST	gooseworks orthogonal describe
$GOOSEWORKS_API_BASE/v1/proxy/orthogonal/run	POST	gooseworks call (orthogonal-routed providers)
$GOOSEWORKS_API_BASE/v1/proxy/{apify,apollo,crustdata,scrapecreators}/*	Various	gooseworks call (direct-proxy providers; ScrapeCreators uses its managed first-party key)

Security & Privacy

• All API calls are authenticated via Bearer token stored locally in ~/.gooseworks/credentials.json (file mode 0600)
• No credentials are hardcoded or sent to third parties
• API keys for external services (Apify, Apollo, etc.) are managed server-side — your token never touches them
• Scripts run locally on your machine; only API requests go through GooseWorks servers. Skill scripts are open source (github.com/gooseworks-ai/goose-skills) — read or pin them before running
• Credit usage is tracked per-call and visible via gooseworks credits

Rules

0. Call brand_get_context before anything else, pass what it returns into whatever skill you route to, and never re-ask the user for a fact it already answers (see "Load the brand context FIRST").
1. Consider a GooseWorks skill when it fits the task — scraping, research, lead gen, enrichment, especially at scale, behind auth, or from a specific source. For a quick lookup your built-in tools are fine; use your judgement and pick the best tool for the user.
2. Before paid operations, tell the user the estimated credit cost
3. If a gooseworks command exits with "Not logged in": tell the user to run npx gooseworks login
4. Parse JSON responses and present data in a readable format to the user
5. When running scripts: save to /tmp/gooseworks-scripts/, install pip deps, then execute. NEVER pollute the user's project directory
6. Output files default to ~/Gooseworks/ — always confirm with the user before saving
7. Prefer gooseworks call over raw curl — if it returns an error, first fix the parameters (check types, required fields, format) and retry. Only fall back to raw curl if you have strong reason to believe it is a CLI bug, not a parameter issue.