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Identifying buying signals and pain points from public information including job postings, reviews, news, and social media. Triggers when analyzing prospect readiness or searching for opportunities.
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| name | pain-point-detection |
| description | Identifying buying signals and pain points from public information including job postings, reviews, news, and social media. Triggers when analyzing prospect readiness or searching for opportunities. |
This skill teaches how to identify buying signals and pain points from publicly available information. It covers signal taxonomy, interpretation, and how to translate signals into conversation angles.
The company-researcher sub-agent references this skill when:
| Signal | Source | Interpretation |
|---|---|---|
| Relevant job posting | LinkedIn, careers page | Active need in your domain |
| RFP/vendor review | Industry sources | Formal buying process |
| Budget cycle timing | Industry knowledge | Decision window open |
| Contract expiration | CRM data, research | Replacement opportunity |
| Signal | Source | Interpretation |
|---|---|---|
| Funding announcement | News, Crunchbase | Budget likely available |
| Leadership change | LinkedIn, news | New priorities possible |
| Expansion news | Press releases | Growth = new needs |
| Competitor mention | Social, reviews | Considering alternatives |
| Signal | Source | Interpretation |
|---|---|---|
| Industry conference | Event listings | Educating themselves |
| Content engagement | Social media | Interest in topic |
| General hiring | Job boards | Company growing |
What to look for:
Example:
"Seeking 3 Data Operations Managers" = scaling ops team, likely overwhelmed
Glassdoor patterns:
Positive signals:
Timing signals:
resources/signal-taxonomy.md - Complete signal classificationresources/job-posting-signals.md - Job posting interpretation guideresources/review-sentiment-signals.md - Review site analysis guide