pain-point-detection

# Pain Point Detection ## Overview This skill teaches how to identify buying signals and pain points from publicly available information. It covers signal taxonomy, interpretation, and how to translate signals into conversation angles. ## Usage The company-researcher sub-agent references this skill when: - Analyzing job postings for scaling signals - Reviewing Glassdoor/review site content - Interpreting news and announcements - Detecting competitive pressure ## Signal Categories ### High-Intent Signals (Act Now) | Signal | Source | Interpretation | |--------|--------|----------------| | Relevant job posting | LinkedIn, careers page | Active need in your domain | | RFP/vendor review | Industry sources | Formal buying process | | Budget cycle timing | Industry knowledge | Decision window open | | Contract expiration | CRM data, research | Replacement opportunity | ### Medium-Intent Signals (Engage Soon) | Signal | Source | Interpretation | |--------|--------|----------------| | Funding announcement | News, Crunchbase | Budget likely available | | Leadership change | LinkedIn, news | New priorities possible | | Expansion news | Press releases | Growth = new needs | | Competitor mention | Social, reviews | Considering alternatives | ### Low-Intent Signals (Nurture) | Signal | Source | Interpretation | |--------|--------|----------------| | Industry conference | Event listings | Educating themselves | | Content engagement | Social media | Interest in topic | | General hiring | Job boards | Company growing | ## Detection Techniques ### Job Posting Analysis **What to look for:** - Roles in your domain (suggests need) - Seniority level (indicates priority) - Number of similar postings (scale of need) - Tech requirements (compatibility) **Example:** > "Seeking 3 Data Operations Managers" = scaling ops team, likely overwhelmed ### Review Site Analysis **Glassdoor patterns:** - "Fast-paced" / "scaling quickly" = growing pains - "Tool sprawl" / "disconnected systems" = integration need - "Manual processes" = automation opportunity - "Communication issues" = collaboration tools ### News Analysis **Positive signals:** - Funding (Series B+ especially) - Expansion to new markets - Large customer wins - Strategic partnerships **Timing signals:** - Q4 budget planning mentions - "2024 priorities" articles - Annual report releases ## Resources - `resources/signal-taxonomy.md` - Complete signal classification - `resources/job-posting-signals.md` - Job posting interpretation guide - `resources/review-sentiment-signals.md` - Review site analysis guide