SEOSONA-OS

Design A/B and multivariate tests. Use when: sample size calculation, testing hypothesis, CRO experimentation.

Generate platform-specific ad copy. Use when: Google RSA, Meta, LinkedIn, TikTok ad variations with quality scoring.

Analyze marketing performance. Use when: KPI frameworks, attribution modeling, anomaly investigation, measurement strategy.

Research target audiences. Use when: buyer personas, segmentation, Jobs-to-Be-Done, psychographic profiling, audience deep-dive.

Embed C2PA (Content Authenticity Initiative) provenance manifests in AI-generated marketing assets (image/video/audio/PDF). Use when: preparing AI-generated ad creative, social images, or video for EU markets to comply with EU AI Act Article 50 (applicable 2 Aug 2026); embedding visible AI-generation disclosure in assets; meeting brand-trust transparency requirements.

Orchestrate full campaign lifecycle. Use when: planning, launching, managing, UTM setup, media plan, post-mortem.

Run the unified pre-publish quality gate on marketing content — hallucination detection, claim verification, brand voice scoring, structure validation. Use before publishing any marketing copy.

Assess customer churn risk. Use when: churn scoring, at-risk segment identification, intervention playbook generation.

Produce the Part 5 Client Validation Document — the one true stop where unbiased v1 findings meet the client. Each finding gets ACCEPT/REJECT/EDIT/DEFER decision.

Configure competitor alerts. Use when: tracking content changes, pricing shifts, ad launches, SERP changes, social spikes.

Set up ongoing competitor monitoring. Use when: defining tracked competitors, scan frequency, change detection alerts.

Set up an MCP connector. Use when: connecting Google Ads, Salesforce, Mailchimp, or any service to the plugin.

Create detailed content briefs. Use when: keyword targets, outline, structure, voice guidelines, SEO requirements.

Scan content library for decay signals: declining traffic, falling rankings, outdated stats, dropped AI citations. Prioritizes refresh opportunities by business impact. Use when identifying content that needs refreshing, recovering lost traffic, or auditing for stale and underperforming content.

Create or optimize marketing content. Use when: blog posts, ad copy, emails, social posts, landing pages, voice guidelines.

Load brand context for marketing tasks. Use when: setting up brands, switching context, or needing industry benchmarks.

Run Part 12 — the continuous improvement loop. Aggregates market + operating signals into product/offering recommendations. Runs alongside live operations, not as a one-time activity.

Build counter-narrative playbooks. Use when: competitor rebrand, new category claim, aggressive campaign, price change response.

One-shot setup that wires Digital Marketing Pro for team usage in Anthropic Cowork. Verifies the Cowork sandbox, checks for a Google Drive integration, creates the canonical Drive folder layout, and confirms team-ready brand-state routing. Use this the first time a Cowork user installs DMP OR when brand profiles aren't persisting across sessions.

Assess ad creative fatigue. Use when: ads underperform, need refresh timing, or creative lifecycle review.

Design structured ad creative tests with A/B test plans, multivariate creative strategies, sample size calculations, and iteration cadences. Use when planning creative testing for ads, optimizing creative performance, or building a testing playbook across advertising platforms.

Sync data to CRM platforms. Use when: pushing contacts, deals, or campaigns to Salesforce, HubSpot, Zoho, or Pipedrive.

Optimize conversion rates. Use when: auditing landing pages, testing forms, or improving checkout flow.

Export marketing data. Use when: sending data to BigQuery, Google Sheets, or Supabase for analysis or reporting.

Plan digital PR campaigns. Use when: pitching journalists, journalist-request responses, thought leadership, or E-E-A-T building.

Explore emerging marketing channels. Use when: evaluating voice search, social commerce, or new platforms.

Configure content eval settings. Use when: adjusting score thresholds, dimension weights, or auto-reject rules.

Evaluate content quality. Use when: scoring drafts, checking hallucinations, or assessing brand voice compliance.

Generate C-suite executive summaries. Use when: preparing board reports, portfolio ROI, or strategic reviews.

Produce the Four Core Documents at strategic depth (61 total steps): Business & SBU Analysis, Segmentation Framework, Brand Positioning, DMFlow. Use when running Part 3 of the engagement methodology.

Design marketing funnels. Use when: mapping customer journeys, attribution modeling, or conversion paths.

Engineer growth loops. Use when: building referral programs, viral loops, or product-led growth strategy.

Query and interpret the new Google Search Console AI Performance Report (AI Overviews + AI Mode impressions/pages/countries/devices/dates). Use when: baselining AI search visibility, reading the new GSC AI report, or configuring the in-Search-Console AI opt-out toggle.

Create influencer campaign briefs. Use when: setting creator criteria, FTC compliance, or measurement plans.

Plan influencer and creator partnerships. Use when: discovering creators, UGC campaigns, or FTC compliance.

Orchestrate the full multi-channel launch of an approved campaign plan — pre-launch checklist, asset readiness gate, channel-by-channel activation, CRM campaign record creation, kickoff comms, day-1 monitor setup. Broader than /launch-ad-campaign (which is paid-ads only).

Save a marketing learning or insight. Use when: capturing knowledge, recording campaign results, building compound intelligence.

Build local SEO strategy. Use when: optimizing Google Business Profile, fixing NAP consistency, improving local pack rankings.

Localize campaigns for multiple markets. Use when: translating assets, adapting references, adjusting compliance.

Score localized content quality. Use when: checking translation accuracy, cultural adaptation, or voice preservation.