marketing-pack

Design an A/B test - hypothesis, single variable, variants, sample size/duration, and the metric - and interpret results honestly. Use when optimizing a page, ad, email, or funnel step.

Write paid ad copy for Google, Meta, or LinkedIn - hooks, headlines, primary text, and CTAs - matched to platform specs and the offer. Use when creating ads for a campaign.

Write a campaign brief - objective, audience, message, channels, offer, budget, and success metrics. Use when planning any marketing campaign before producing assets.

Analyze competitors - positioning, messaging, offers, channels, and gaps - to sharpen your own strategy. Use when entering a market, repositioning, or planning a campaign.

Plan content marketing - pillars, topics, formats, and a distribution plan tied to the funnel. Use when building a content strategy or editorial calendar.

Write a multi-email sequence (welcome, nurture, launch, re-engagement) with goals, timing, and CTAs - CAN-SPAM compliant and deliverability-safe. Use when building a drip/nurture/launch flow.

Build an Ideal Customer Profile and buyer persona - who they are, their pains, goals, objections, and where they pay attention. Use before campaigns, copy, or targeting decisions.

Write and structure a high-converting landing page - hero, benefits, proof, objections, and CTA - with message-match and CRO best practices. Use when building or auditing a landing/sales page.

Design a lead magnet and its opt-in - format, promise, content outline, and the consented capture flow. Use when building a list-growth offer (guide, checklist, template, webinar, tool).

Turn marketing metrics into insights and next actions - funnel, channel, campaign, and cohort analysis - using real data only. Use when reviewing performance or building a report.

Define product/brand positioning - target, category, differentiator, and proof - as the foundation every asset works from. Use at the start of a brand/campaign or when messaging feels muddled.

Build an SEO content brief - target keyword, search intent, SERP analysis, outline, and on-page elements - for a writer. Use when planning content to rank, before drafting.

Develop paid social ad concepts (Meta/LinkedIn/TikTok) - hook, creative angle, copy, and CTA - for performance, with policy-safe claims. Use when briefing or writing paid social creative.

Write email subject lines (and preview text) that get opens without tripping spam filters or misleading - with variations to A/B test. Use when finalizing an email or testing opens.

Craft a value proposition and messaging hierarchy - the core promise, supporting benefits, and proof - for a product or offer. Use when writing a homepage hero, a pitch, or aligning messaging.