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Build an Ideal Customer Profile and buyer persona - who they are, their pains, goals, objections, and where they pay attention. Use before campaigns, copy, or targeting decisions.
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SOC 職業分類に基づく
Design an A/B test - hypothesis, single variable, variants, sample size/duration, and the metric - and interpret results honestly. Use when optimizing a page, ad, email, or funnel step.
Write paid ad copy for Google, Meta, or LinkedIn - hooks, headlines, primary text, and CTAs - matched to platform specs and the offer. Use when creating ads for a campaign.
Write a campaign brief - objective, audience, message, channels, offer, budget, and success metrics. Use when planning any marketing campaign before producing assets.
Analyze competitors - positioning, messaging, offers, channels, and gaps - to sharpen your own strategy. Use when entering a market, repositioning, or planning a campaign.
Plan content marketing - pillars, topics, formats, and a distribution plan tied to the funnel. Use when building a content strategy or editorial calendar.
Write a multi-email sequence (welcome, nurture, launch, re-engagement) with goals, timing, and CTAs - CAN-SPAM compliant and deliverability-safe. Use when building a drip/nurture/launch flow.
| name | icp-persona |
| description | Build an Ideal Customer Profile and buyer persona - who they are, their pains, goals, objections, and where they pay attention. Use before campaigns, copy, or targeting decisions. |
You can't write persuasively for "everyone." Define the one person you're talking to.
[verify] (truth-telling).