keyword-cluster-builder
Techniques for expanding seed keywords and clustering by topic and intent. Use when building keyword lists, planning content calendars, or identifying topic clusters for pillar content strategy.
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- 2026年1月20日 08:16
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- seo
- updated
- 2026-01-20T00:00:00.000Z
- name
- keyword-cluster-builder
- description
- Techniques for expanding seed keywords and clustering by topic and intent. Use when building keyword lists, planning content calendars, or identifying topic clusters for pillar content strategy.
plugin: seo
updated: 2026-01-20
# Keyword Cluster Builder
## When to Use
- Expanding seed keywords to comprehensive lists (50-100+)
- Grouping keywords by topic for pillar content strategy
- Mapping keywords to funnel stages
- Identifying content gaps in keyword coverage
## Expansion Techniques
### Question Modifiers
- What is {keyword}
- How to {keyword}
- Why {keyword}
- When to {keyword}
- Where to {keyword}
### Comparative Modifiers
- {keyword} vs {competitor}
- {keyword} alternatives
- best {keyword}
- {keyword} comparison
### Intent Modifiers
- {keyword} guide
- {keyword} tutorial
- {keyword} examples
- {keyword} template
- buy {keyword}
- {keyword} pricing
### Audience Modifiers
- {keyword} for beginners
- {keyword} for {industry}
- {keyword} for small business
- {keyword} for enterprise
## Clustering Algorithm
1. **Extract Seed Topics**: Identify main themes from expanded list
2. **Group by Semantic Similarity**: Keywords with overlapping meaning
3. **Map Intent**: Assign I/C/T/N to each cluster
4. **Identify Pillar**: Highest-volume, broadest term = pillar
5. **Map Supporting**: Lower-volume terms support pillar
## Cluster Structure
```
PILLAR: "content marketing" (highest volume)
+-- CLUSTER: "content marketing strategy" (commercial)
| +-- content marketing plan template
| +-- content marketing framework
| +-- how to create content marketing strategy
+-- CLUSTER: "content marketing examples" (informational)
| +-- B2B content marketing examples
| +-- content marketing case studies
| +-- content marketing success stories
+-- CLUSTER: "content marketing tools" (commercial)
+-- best content marketing tools
+-- content marketing software
+-- content marketing platforms
```
## Intent Classification Rules
| Signal | Intent |
|--------|--------|
| "what is", "how to", "guide" | Informational |
| "best", "vs", "review", "compare" | Commercial |
| "buy", "price", "discount", brand | Transactional |
| Brand name, specific product | Navigational |
## Output Format
When generating keyword clusters, use this format:
```markdown
## Keyword Cluster Report
**Seed Keyword**: {seed}
**Total Keywords**: {count}
**Clusters**: {cluster_count}
### Cluster 1: {cluster_name}
**Intent**: {intent}
**Funnel Stage**: {stage}
**Keywords**:
1. {keyword1} - {estimated_volume}
2. {keyword2} - {estimated_volume}
...
### Cluster 2: {cluster_name}
...
```
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