market-analysis

name	market-analysis
description	Competitive research, SWOT analysis, and feature differentiation.
role	prod-pm
triggers	["market research","competition","swot","differentiation","TAM"]

market-analysis Skill

This skill guides the research validation of a product idea against the market reality.

1. Competitive Analysis (Comparison Matrix)

Create a matrix of Direct and Indirect competitors.

Feature	Us	Competitor A	Competitor B
Price	$$	$$$	$
Speed	Real-time	Batch	Real-time
UX	Mobile-First	Desktop	Legacy

2. SWOT Framework

• Strengths: Internal advantages (e.g., "We have proprietary data").
• Weaknesses: Internal gaps (e.g., "Small team, no marketing budget").
• Opportunities: External trends (e.g., "AI regulation requires our tool").
• Threats: External risks (e.g., "Google might build this for free").

3. Differentiation Strategy

• The "Blue Ocean": Where can we win where nobody else is fighting?
• Verticalization: "CRM for everyone" (Red Ocean) vs "CRM for Dentists" (Blue Ocean).

4. Total Addressable Market (TAM)

• TAM: Everyone who could buy.
• SAM: Serviceable Available Market (Geography/Tech constraints).
• SOM: Serviceable Obtainable Market (Who we can actually capture).

5. Research Sources (Authorized)

• Tier 1 (Auth): 10-K Reports, Official Press Releases, Patent Filings.
• Tier 2: Verified G2/Capterra reviews (look for patterns, not anecdotes).
• Tier 3: Industry blogs (take with salt).