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Build a 4-week social content calendar with channels, formats, hooks and posting times, plus fully written week-one captions and a format breakdown per week.
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SOC 職業分類に基づく
Draft a clean client approval request, set a 48h SLA with a 72h escalation, and track revision rounds so the third billable revision never slips through unbilled.
Generate a client proposal from scope, budget and past project references. Draws from scope/outcome example pairs when provided.
Build a line-item client quote with payment terms and a revision policy, run an internal margin check, and warn when gross margin drops below 40 percent before you send it.
Produce a weekly agency status — traffic-light health per project, the week's top three priorities, blocked items with owners, and a Slack/WhatsApp-ready morning briefing.
Turn a month of campaign data into a confident client report — executive summary, what worked, what didn't, next month's plan and a clean channel/KPI table with deltas.
Run a fast, blame-free project retrospective — what worked, what didn't, root causes and three concrete changes — and append a structured entry to LESSONS.md.
| name | social-calendar |
| version | 1.0.0 |
| description | Build a 4-week social content calendar with channels, formats, hooks and posting times, plus fully written week-one captions and a format breakdown per week. |
| author | MarcoZorn |
| license | MIT |
| tags | ["agency","workflow","operations","social","content"] |
| compatible | claude-code, codex-cli, cursor, gemini-cli, openclaw |
English: "content calendar", "social plan", "posting schedule", "editorial plan", "plan the month's content".
Italiano: "piano editoriale", "calendario social", "piano contenuti", "scheduling", "programmazione".
Builds a month of social content that a team can actually produce and post. Four weeks in a table — date, channel, format, topic/angle, the first line of the hook, and the posting time — plus week one written out in full captions so production can start today. It ends the blank-calendar paralysis and the "what do we post tomorrow" scramble.
If a BRAND.md file exists in this skill's folder (.claude/skills/social-calendar/BRAND.md) or in .claude/brand/BRAND.md (global fallback), read it before generating output and apply its tone, terminology, and examples to all text you produce. A skill-local BRAND.md overrides the global one; if neither exists, use a clean, professional default voice.
Place the fixed events first — launches, promos, shooting outputs, relevant holidays. Build the rest of the month around them so the calendar serves the goal instead of just filling slots. Distribute the content pillars so no single theme dominates a week and no week is monotone in format.
One row per post. Columns: Date, Channel, Format, Topic/Angle, Hook (first line), Time. The hook first line matters most — it is what stops the scroll, so write it as the actual opening line, not a topic label. "3 things I'd never do as a florist" beats "florist tips". Vary formats across the week; do not schedule five carousels in a row.
Every week-one post gets a complete, ready-to-schedule caption in the brand's voice: hook line, body, and a clear CTA. Match caption length to the channel (punchy for TikTok, room to breathe for LinkedIn). Include hashtag guidance where the channel rewards it, but do not stuff. Weeks 2–4 stay as calendar rows — enough to approve the plan, not so much you waste writing on posts that may shift.
A small table: for each week, how many Reels, Carousels, Statics and Stories. This is the production planning view — it tells the team what to shoot and design. Keep the mix realistic for the crew size; a calendar of 20 Reels a team of two cannot make is a fantasy, not a plan.
Recommend a slot per channel with a one-line reason (audience active window, platform behaviour). Keep them consistent so the audience learns the rhythm. Note that these are starting points to refine against the brand's own analytics, not laws.
SOCIAL CALENDAR — [Brand] · [Month] · Goal: [goal]
WEEK 1 ([dates])
| Date | Channel | Format | Topic / Angle | Hook (first line) | Time |
|------|---------|--------|---------------|-------------------|------|
| ... | ... | ... | ... | "..." | ... |
WEEK 2 / 3 / 4 — same table structure
WEEK 1 CAPTIONS
— [Date] · [Channel] · [Format]
[Hook line]
[Body]
[CTA]
[#hashtags if relevant]
(repeat for each week-1 post)
FORMAT BREAKDOWN
| Week | Reel | Carousel | Static | Story |
|------|------|----------|--------|-------|
| 1 | ... | ... | ... | ... |
POSTING TIMES
Instagram: [slot] — [why]
TikTok: [slot] — [why]
LinkedIn: [slot] — [why]
Per pianificare un mese di contenuti: "piano editoriale", "calendario social", "piano contenuti", "scheduling". Costruisce un mese di contenuti che il team può davvero produrre e postare.
Quattro settimane in tabella — data, canale, formato, tema/angolo, prima riga dell'hook, orario — più la settimana 1 scritta per intero, pronta da schedulare. Chiude la paralisi del calendario vuoto e la corsa dell'ultimo minuto.
Se esiste un file BRAND.md nella cartella di questa skill (.claude/skills/social-calendar/BRAND.md) o in .claude/brand/BRAND.md (fallback globale), leggilo prima di generare l'output e applica tono, terminologia ed esempi a tutto il testo che produci. Il BRAND.md locale ha la precedenza su quello globale.
CALENDARIO SOCIAL — [Brand] · [Mese] · Obiettivo: [obiettivo]
SETTIMANA 1 ([date])
| Data | Canale | Formato | Tema / Angolo | Hook (prima riga) | Ora |
|------|--------|---------|---------------|-------------------|-----|
SETTIMANA 2 / 3 / 4 — stessa struttura
CAPTION SETTIMANA 1
— [Data] · [Canale] · [Formato]
[Hook]
[Corpo]
[CTA]
[#hashtag se rilevanti]
FORMAT BREAKDOWN
| Settimana | Reel | Carosello | Statico | Storia |
|-----------|------|-----------|---------|--------|
ORARI DI PUBBLICAZIONE
Instagram: [slot] — [perché]
TikTok: [slot] — [perché]
LinkedIn: [slot] — [perché]