| name | prd-v09-gtm-strategy |
| description | Orchestrate go-to-market strategy by running positioning, offer construction, and channel allocation as a sequenced workflow during PRD v0.9 Go-to-Market. Triggers on requests to plan launch, define GTM strategy, or when user asks "how do we launch?", "go-to-market", "launch plan", "marketing strategy", "GTM", "launch this product". Chains three framework-grounded sub-skills (Dunford → Hormozi → ORB) and reconciles their outputs.
|
| context | fork |
| allowed-tools | ["Read","Write","Edit","Glob","Grep"] |
| execution_modes | {"default":"standard","supports":["quick","standard","deep"]} |
GTM Strategy (Orchestrator)
Position in workflow: v0.8 Monitoring Setup → v0.9 GTM Strategy (Orchestrator) → v0.9 Launch Metrics
This skill is an orchestrator, not a primary skill. GTM strategy is composed of three
framework-grounded sub-skills that run in sequence. This skill chains them and reconciles
outputs. New work on positioning, offers, or channels should invoke the sub-skills directly.
Execution Mode
Default is standard. See .claude/rules/08-skill-execution-modes.md for selection logic.
| Mode | What this skill produces |
|---|
| quick | Each sub-skill in quick mode; reconciled GTM index |
| standard | Each sub-skill in standard mode; full reconciliation pass over outputs |
| deep | Each sub-skill in deep mode; multi-pass reconciliation + risk register |
The Three Sub-Skills
GTM is positioning before offer before channels. Running them out of order produces channel plans that don't reach the right people with the right pitch.
Use the v0.9 tactical playbooks (prd-v09-aeo-audit, prd-v09-alternatives-pages, prd-v09-cold-outreach-tiered, prd-v09-hn-reddit-launch) after these three are complete — each plugs into a specific channel from step 3.
Orchestration Workflow
1. Positioning (Dunford) → GTM-*(positioning), BR-POS-*
↓
2. Offer (Hormozi) → GTM-*(offer, guarantee), BR-PRICING-*
↓
3. Channels (ORB) → GTM-*(channel, sequence, mix-matrix)
↓
4. Reconciliation (this skill) → GTM-*(index) with cross-skill checks
↓
5. Tactical playbooks → AEO audit, alt pages, cold outreach, HN/Reddit (v0.9 tactical)
↓
6. Launch Metrics + Feedback → v0.9 Launch Metrics, Feedback Loop Setup
Reconciliation (this skill's actual work)
After the three sub-skills run, check for cross-skill consistency:
| Check | Question | Fix if no |
|---|
| Best-fit alignment | Are channels (step 3) actually used by the best-fit segment defined in positioning (step 1)? | Re-run step 3 with corrected segment lens |
| Promise consistency | Does the offer (step 2) promise more or less than the positioning supports? | Adjust offer down; do not silently inflate positioning |
| Guarantee viability | Can the guarantee in the offer survive the launch volume from step 3? | Tighten guarantee terms or reduce paid-channel reach until guarantee can scale |
| Category-channel fit | Is the launch channel mix appropriate for the market category claimed in positioning? | Drop channels that don't fit the category (e.g., enterprise category → no TikTok) |
| KPI rollup | Do per-channel attribution targets sum to v0.3 baseline KPI- targets? | Adjust channel budget/effort allocation |
Reconciliation is the load-bearing work — without it, the three sub-skill outputs are incoherent.
Consumes
This skill's Consumes is the union of the three sub-skills' Consumes:
- From v0.2 (CFD-, BR-product-type), v0.3 (FEA-, KPI-, BR-pricing), v0.4 (PER-), v0.8 (DEP-, MON-)
- See each sub-skill for the specific IDs it pulls
Produces
This skill produces the reconciled GTM- index — a single entry pointing at all GTM- entries created by the three sub-skills, with reconciliation notes:
GTM-XXX: GTM Strategy Index
Type: Index
Owner: Launch Coordinator
Status: Approved
Positioning: GTM-AAA (statement), BR-POS-* (rules)
Offer: GTM-BBB (card), GTM-CCC (guarantee)
Channels: GTM-DDD/EEE/FFF (channel entries), GTM-GGG (mix matrix), GTM-HHH (sequence)
Tactical (when active): GTM-* from AEO, alternatives, cold outreach, HN/Reddit playbooks
Reconciliation notes:
- Best-fit alignment: [PASS | issue + fix]
- Promise consistency: [...]
- Guarantee viability: [...]
- Category-channel fit: [...]
- KPI rollup: [...]
Linked IDs: All GTM-* created in this lifecycle iteration
Migration Note (legacy entries)
Prior to this refactor, this skill produced GTM-* entries directly with Type=Messaging, Type=Channel, Type=Timeline, Type=Task, Type=Asset. Existing entries with those types remain valid — the sub-skills produce comparable types structured around their respective frameworks.
If you have legacy GTM-* entries created before the split, run each sub-skill once over the existing material to:
- Reclassify messaging entries as Type=Positioning (anchored in Dunford's 5 steps)
- Validate offer-related entries against the Hormozi value equation
- Reclassify channel entries by ORB layer (Owned / Rented / Borrowed)
No automatic migration — the reclassification is a deliberate decision that surfaces gaps in the original work.
Quality Gates
Before proceeding to Launch Metrics:
Downstream Connections
See each sub-skill for direct downstream connections. This orchestrator's downstream is:
| Consumer | What it uses |
|---|
| v0.9 Tactical playbooks | The GTM index identifies which channels are active for tactical-skill plug-in |
| v0.9 Launch Metrics | The reconciled KPI rollup |
| v0.9 Feedback Loop Setup | The reconciled channel list |
