assumption-mapping

name	assumption-mapping
description	Structured playbook for surfacing and ranking the riskiest assumptions behind a product initiative, then designing the cheapest test for each — the core of continuous discovery before building.

Assumption Mapping

When to Use This

Before committing to a PRD or a sprint, when the team has a solution idea but hasn't pressure-tested whether it rests on beliefs that could be wrong. Use it to identify which assumptions, if false, would kill the initiative — and test those first.

The Four Assumption Categories (Teresa Torres Framework)

Category	Question it answers	Example assumption
Desirability	Do users want this?	"Users are frustrated enough with step 2 to switch tools if we fix it"
Viability	Is it worth building (business)?	"This segment will pay $20/mo more for this feature"
Feasibility	Can we build it?	"We can process uploads in < 2 seconds with our current stack"
Usability	Can users use it?	"Users will discover the new entry point without a tooltip"

Step 1 — Brain-Dump Assumptions

Give each team member 10 minutes with sticky notes (physical or FigJam) to write one assumption per note. Prompt: "What must be true for this initiative to succeed?"

Include assumptions the team takes for granted — those are often the riskiest because nobody is checking them.

Step 2 — Place on the 2×2

Plot each assumption on a grid:

              HIGH IMPORTANCE
                    |
    Low confidence  |  Low confidence
    High importance |  Low importance
                    |
  ──────────────────┼──────────────────
                    |
    High confidence |  High confidence
    High importance |  Low importance
                    |
              LOW IMPORTANCE
         LOW CONFIDENCE ←→ HIGH CONFIDENCE

Riskiest assumptions = top-left quadrant (high importance + low confidence). These are the ones that, if wrong, crater the initiative and that you don't yet have evidence for.

Step 3 — Design Cheap Tests

For each top-left assumption, ask: "What is the cheapest evidence that would change my confidence?"

Assumption	Test type	Minimum evidence
Users are frustrated enough to switch	5 user interviews; listen for unprompted pain	3 of 5 describe the problem spontaneously
Willingness to pay $20 more	Landing page with pricing variant; measure click-to-upgrade rate	> 8% click-through on upgrade CTA
Upload in < 2s is feasible	Prototype with real file size; benchmark	p95 < 2s on a dev environment with prod-scale files
Users discover new entry point	Usability test: task completion without guidance	≥ 4 of 5 complete the task unaided

The test is cheap when: it can be run in < 1 week with < 1 person-week of effort, and its result would genuinely change the decision to build.

Step 4 — Prioritize Tests

Rank tests by: (importance of assumption) × (1 − current confidence). Run the highest-ranked tests before writing a PRD or committing engineering time.

Step 5 — Update the Assumption Map

After each test, move assumptions based on evidence. If a high-importance assumption turns out false, revisit the solution — don't push forward and hope.

PRD Integration

The assumption map becomes the "Riskiest Assumptions" section of the PRD:

## Riskiest Assumptions

| Assumption | Category | Current confidence | Planned test | Test owner | Due |
|---|---|---|---|---|---|
| Users will pay for bulk export | Viability | 40% | Pricing page variant | @alice | 2026-06-15 |
| Bulk export < 5s for 10k rows | Feasibility | 60% | Backend spike | @bob | 2026-06-12 |

Pitfalls

• Stopping at "we've talked to customers" without mapping which assumptions those conversations tested — some of the riskiest assumptions are never asked about because the team is too in love with the solution.
• Treating feasibility assumptions as unimportant — a technically infeasible feature has a 0% success rate regardless of desirability.
• Running tests that can't change the decision — if the team would build it regardless of the test result, the test is theater. Ask: "What result would make us NOT build this?"
• Mapping assumptions once and never updating — new evidence should move assumptions; a stale map is decoration.

See Also

• ../../agents/product-discovery-lead.md — continuous discovery and riskiest-assumption testing
• ../../agents/product-metrics-analyst.md — judging test outcomes with real evidence