yalla-trends

name	yalla-trends
description	Scan Google Trends and Reddit for Arabic-market digital marketing topics ranked by relevance
version	1.0.0
author	Mousa Abu Mazin
license	MIT
platforms	["linux","macos"]
prerequisites	{"commands":["curl"],"env_vars":[]}
metadata	{"hermes":{"tags":["trends","arabic","marketing","research","google-trends","reddit","market-intelligence"]}}

Yalla Ads Arabic Trend Scanner

Scan Google Trends for Saudi Arabia and UAE, monitor Reddit marketing subreddits, and combine with local market intelligence to produce a ranked list of trending topics relevant to the Arab digital marketing market.

How to Use

Run this skill to generate a fresh trending topics report. Optionally, the user can specify a focus area (e.g., "e-commerce trends" or "social media trends") to narrow the scan.

Scanning Process

Step 1: Google Trends (Saudi Arabia + UAE)

Fetch the Google Trends RSS feeds for both target countries:

# Saudi Arabia trends
curl -sL -A "Mozilla/5.0 (compatible; YallaAdsBot/1.0)" "https://trends.google.com/trending/rss?geo=SA" -o /tmp/trends-sa.xml

# UAE trends
curl -sL -A "Mozilla/5.0 (compatible; YallaAdsBot/1.0)" "https://trends.google.com/trending/rss?geo=AE" -o /tmp/trends-ae.xml

Extract all trending topics from the XML. For each topic, note:

• Topic name (from <title> tags)
• Approximate search volume (from <ht:approx_traffic> if available)
• Country of origin (SA or AE)

If RSS feeds fail, use the browser tool (Camofox) to visit:

• https://trends.google.com/trending?geo=SA
• https://trends.google.com/trending?geo=AE

Step 2: Reddit Marketing Intelligence

Fetch hot and rising posts from marketing-related subreddits:

# Core marketing subs
curl -sL -A "YallaAdsBot/1.0" "https://www.reddit.com/r/marketing/hot.json?limit=15" -o /tmp/reddit-marketing.json
curl -sL -A "YallaAdsBot/1.0" "https://www.reddit.com/r/digitalmarketing/hot.json?limit=15" -o /tmp/reddit-digital.json
curl -sL -A "YallaAdsBot/1.0" "https://www.reddit.com/r/SEO/hot.json?limit=10" -o /tmp/reddit-seo.json
curl -sL -A "YallaAdsBot/1.0" "https://www.reddit.com/r/PPC/hot.json?limit=10" -o /tmp/reddit-ppc.json
curl -sL -A "YallaAdsBot/1.0" "https://www.reddit.com/r/socialmedia/hot.json?limit=10" -o /tmp/reddit-social.json

# Additional relevant subs
curl -sL -A "YallaAdsBot/1.0" "https://www.reddit.com/r/ecommerce/hot.json?limit=10" -o /tmp/reddit-ecom.json
curl -sL -A "YallaAdsBot/1.0" "https://www.reddit.com/r/content_marketing/hot.json?limit=10" -o /tmp/reddit-content.json

For each post, extract:

• Title (data.children[].data.title)
• Subreddit source
• Upvote count (data.children[].data.ups)
• Comment count (data.children[].data.num_comments)
• Skip stickied posts (data.children[].data.stickied === true)

High engagement (upvotes + comments) indicates the topic resonates with marketers.

Step 3: Local Market Intelligence Layer

Apply these regional relevance filters to score each topic:

High Relevance Signals (boost score)

• Mentions of platforms popular in GCC: Snapchat, Instagram, TikTok, X/Twitter
• E-commerce topics (Saudi e-commerce is booming post-Vision 2030)
• Mobile-first marketing (MENA has 98%+ mobile penetration)
• Video marketing (highest engagement format in Arabic social media)
• Ramadan/Eid marketing (seasonal spikes, massive ad spend)
• Arabic language marketing or localization
• Google Ads / Performance Max campaigns
• Local SEO or Google Maps optimization
• WhatsApp marketing (widely used for business in MENA)
• Payment gateway topics (Mada, Apple Pay, Tamara, Tabby)

Medium Relevance Signals (standard score)

• General SEO strategies (applicable globally)
• Email marketing best practices
• Content marketing frameworks
• Analytics and data-driven marketing
• AI tools for marketing

Low Relevance Signals (reduce score)

• US/EU-specific regulations (GDPR details, FTC rules)
• Platforms with low MENA penetration (Pinterest, LinkedIn organic)
• B2B enterprise software marketing (Yalla Ads targets SMBs)
• Highly technical developer-focused topics

Step 4: Scoring and Ranking

Score each topic on a 0-100 scale using this formula:

Factor	Weight	Scoring
Google Trends presence	30%	In SA trends: 30, In AE trends: 25, Both: 30
Reddit engagement	25%	High (100+ ups): 25, Medium (30-99): 15, Low (<30): 5
MENA relevance	30%	High signal: 30, Medium: 20, Low: 5
Content potential	15%	Can fill 1800+ word Arabic post: 15, Needs stretching: 8, Thin topic: 3

Output Format

# Trending Topics Report — Arab Digital Marketing
**Scan Date:** YYYY-MM-DD
**Sources:** Google Trends (SA, AE) + Reddit (r/marketing, r/digitalmarketing, r/SEO, r/PPC, r/socialmedia, r/ecommerce, r/content_marketing)

## Top 10 Trending Topics

### 1. [Topic Name in Arabic] — Score: XX/100
**Original source:** [Google Trends SA / Reddit r/marketing / etc.]
**Why it's relevant:** [1-2 sentences on why this matters for Arab market]
**Blog angle:** [Suggested blog post title in Arabic]
**Keywords:** [3-5 Arabic keywords for SEO]
**Content type:** [How-to guide / Case study / Listicle / Opinion / Tutorial]

### 2. [Topic Name in Arabic] — Score: XX/100
...

[Continue for all 10 topics]

## Seasonal Notes
[Any upcoming seasonal events that affect marketing in MENA]
- Ramadan dates and pre-Ramadan ad planning window
- Saudi National Day (September 23)
- UAE National Day (December 2)
- White Friday / Black Friday (November)
- Back to school season
- Summer sales

## Emerging Themes
[2-3 paragraph summary of broader trends observed across all sources]

## Recommended Blog Queue
Priority order for next 5 blog posts based on this scan:
1. [Arabic title] — [reason for priority]
2. [Arabic title] — [reason for priority]
3. [Arabic title] — [reason for priority]
4. [Arabic title] — [reason for priority]
5. [Arabic title] — [reason for priority]

## Raw Data Summary
| Source | Topics Found | Relevant to MENA |
|--------|-------------|------------------|
| Google Trends SA | X | X |
| Google Trends AE | X | X |
| r/marketing | X | X |
| r/digitalmarketing | X | X |
| r/SEO | X | X |
| r/PPC | X | X |
| r/socialmedia | X | X |
| r/ecommerce | X | X |
| r/content_marketing | X | X |
| **Total** | **X** | **X** |

Integration with yalla-blog Skill

The output of this skill feeds directly into the yalla-blog skill. After generating the trends report:

1. The user can pick a topic from the ranked list
2. Pass it to the yalla-blog skill to generate a full 1800+ word Arabic blog post
3. The blog angle, keywords, and content type suggestions in this report provide a head start for the blog skill

Notes

• Run this skill at least once per week to keep the blog content calendar fresh
• Google Trends data changes daily — the scan is a snapshot, not permanent
• Reddit engagement is a proxy for what marketers globally are talking about; always filter through the MENA relevance lens
• Some globally trending topics may not resonate in the Arab market and vice versa — the local intelligence layer is what makes this skill valuable
• All topic names in the output should be translated to Arabic, even if the source was English