ecommerce-amazon-asin-traffic-summary

name

ecommerce.amazon-asin-traffic-summary

description

Use SIF (Search Intelligence Framework) data to analyze ASIN traffic source composition and exposure distribution, covering current period/previous period/newly entered/exited period comparisons. Trigger when the user mentions ASIN traffic sources, traffic structure analysis, organic traffic vs paid traffic share, exposure score breakdown, period comparison, new/exited traffic keywords, competitor traffic analysis, SP ad keyword count, brand ad exposure, Amazon's Choice exposure, editorial recommendation exposure, Top Rated exposure, video ad exposure, organic search exposure ratio, PPC traffic sources, promotional deal traffic sources, recommendation slot structure breakdown, ASIN traffic analysis, traffic sources, organic traffic share, ad traffic share, exposure analysis, traffic structure, period-over-period comparison, keyword churn, SIF. Even if the user does not explicitly mention "SIF", if their need involves analyzing an ASIN's traffic sources, exposure channel distribution, cross-period comparison, or competitor traffic structure comparison, this skill should also be triggered.

SIF ASIN Summary

This skill guides you on how to query and analyze ASIN-level traffic source data, helping Amazon sellers understand the exposure and traffic structure of any product across multiple channels.

Core Concepts

SIF (Search Intelligence Framework) ASIN Summary provides a comprehensive breakdown of an ASIN's traffic sources on Amazon. It reveals how a product's total exposure is distributed across organic search, Sponsored Products ads, brand ads, video ads, Amazon's Choice, Editorial Recommendations, and Top Rated recommendations. This is essential for competitive analysis and traffic strategy optimization.

Exposure score: A composite metric reflecting the overall visibility of a product across all keywords in a given channel. A higher score means greater exposure. The exposure ratio fields show what percentage of total exposure comes from each channel (values range 01 or 0100 depending on the field).

Traffic keyword count: The total number of keywords through which a product is discovered, broken down by channel (organic search, SP ads, brand ads, video ads, etc.).

Data Fields

Field-name suffixes: *Prev = previous-period value; *In / *Out = keywords entering / exiting this period (for period-over-period comparison).

Field	API Name	Description
ASIN	asin	Amazon Standard Identification Number
Product Title	productTitle	Full product title on Amazon
Product Category	productCategory	Product category on Amazon
Product Price	productPrice	Current listing price
Product Image URL	productImageUrl	Main product image link
Product Features	productFeatures	Bullet-point product features list
Customer Rating Count	customerRatingCount	Total number of customer ratings
Product Star Rating	productStarRating	Product star rating (0-5)
Product Rating Score	productRatingScore	Product rating score (0-5, as shown on Amazon)
Is Variant Product	isVariantProduct	Whether the ASIN is a variant (e.g., different color/size)
Recent Monthly Sales Bucket	recentMonthlySalesBucket	Bucketed last-month sales (e.g. "300+", "1,000+") -- only populated for keywordSummary path
Is Monitored	isMonitored	Whether the ASIN is on the monitoring list
Monitoring Start Time	monitoringStartTime	When the ASIN was added to monitoring
Data Period Start Date	dataPeriodStartDate	Start date of the returned data period (yyyy-MM-dd)
Total Exposure Score	totalExposureScore	Composite exposure score across all channels
Total Exposure Score Prev	totalExposureScorePrev	Total exposure score in the previous period
Total Traffic Keyword Count	totalTrafficKeywordCount	Total keywords across all channels
Total Keywords In / Out / Prev	totalTrafficKeywordCountIn / Out / Prev	New / exited / previous-period counterparts
Natural Search Exposure Score	naturalSearchExposureScore	Exposure score from organic search
Natural Search Exposure Ratio

Supported Marketplaces

13 marketplaces: US (United States), UK (United Kingdom), DE (Germany), CA (Canada), JP (Japan), FR (France), ES (Spain), IT (Italy), MX (Mexico), AU (Australia), AE (United Arab Emirates), BR (Brazil), SA (Saudi Arabia).

Default marketplace is US. Use US when the user does not specify a marketplace. Codes outside this list will be rejected by the API pattern.

How to Invoke

• API Endpoint: POST /sif/asinSummary (complete params/response/error codes in references/api.md)
• Python Script: python scripts/amazon_asin_traffic_summary.py '<JSON params>' [--inline]
• Cost constraint: This tool consumes credits; the same session and parameter combination is called only once by default, with a 24h local cache in the script. On failure or empty results, do not automatically retry with different keywords, pagination, or postal codes; inform the user about additional consumption before continuing to search.

Output strategy (script default behavior):

• Always write the full response to <cwd>/nexscope/<YYYY-MM-DD>/<session>/data/nexscope-sif-asin-summary-<timestamp>.json (<cwd> is the working directory at script execution time, i.e. the current project directory in Claude Code; <session> is taken from the SESSION_ID env var, auto-grouped by user task; do not write to /tmp, error if current directory is not writable)
• Response body <= 8 KB: print full JSON to stdout after saving
• Response body > 8 KB: print only summary to stdout after saving (top-level fields, common counts like total/costToken, length of largest list field + first 3 samples)
• Add --inline to force full output to stdout (still saves to disk)

Data reading tip: Check the summary first to decide if it's enough; when specific fields are needed, prefer using jq or ConvertFrom-Json to extract from the saved json file on demand, avoiding loading the entire JSON into context.

Parameter Guide

searchValue (required)

One or more ASIN codes separated by commas. Maximum 10 ASINs per request.

• Single ASIN: B0XXXXXXXX
• Multiple ASINs: B0XXXXXXXX,B0YYYYYYYY,B0ZZZZZZZZ

country (optional)

Marketplace code. Defaults to US. See the Supported Marketplaces section for all valid codes.

Time window (optional)

• last7d (boolean, default true): Use the latest 7 days. When false, the API uses startDate/endDate to define the window.
• startDate (string, yyyy-MM-dd): Start date for a custom window. Takes effect when last7d=false; if omitted, the system's latest ABA week is used.
• endDate (string, yyyy-MM-dd): End date paired with startDate.

conditions (optional)

Comma-separated traffic-channel filters. Only returns ASIN-summary rows that have traffic from at least one of the listed channels. Valid values:

• nf -- natural search
• sp -- SP ads
• sb -- SB regular
• sbv -- video ads (SBV)
• ad -- any ad traffic
• acAd -- SP recommendation
• totalPeriod.in -- newly-entered traffic keywords this period

sortBy (optional)

Sort field. Leave empty for system default. Valid values:

totalKeywordNum (total keyword count), naturalKeywordNum (natural keyword count), brandKeywordNum (brand ad keyword count), vedioKeywordNum (video ad keyword count), acKeywordNum (AC keyword count), erKeywordNum (ER keyword count), trKeywordNum (TR keyword count), sumScore (all-keyword total exposure), totalNfScore (all natural exposure), totalSpSocre (all SP exposure; note the spelling), totalBrandScore (all brand ad exposure), totalVedioScore (all video ad exposure), totalAcScore (all AC exposure), totalTrScore (all TR exposure), totalErScore (all ER exposure).

Pagination

• pageNum: Page number, defaults to 1
• pageSize: Results per page, minimum 10, maximum 10000, defaults to 10000

Sorting

• desc: Sort in descending order when true (default), ascending when false

Usage Examples

1. Single ASIN traffic breakdown

"Show me the traffic sources for B09V3KXJPB on the US marketplace"

Query with searchValue = "B09V3KXJPB", country = "US".

2. Multi-ASIN competitor comparison

"Compare traffic structures of B09V3KXJPB and B0BN1K7WJP on Amazon US"

Query with searchValue = "B09V3KXJPB,B0BN1K7WJP", country = "US".

3. Specific marketplace query

"Analyze traffic sources for B07XJ8C8F5 on Amazon Japan"

Query with searchValue = "B07XJ8C8F5", country = "JP".

4. Organic vs paid traffic analysis

"What percentage of B09V3KXJPB's exposure comes from organic search vs ads?"

Query the ASIN, then compare naturalSearchExposureRatio against sponsoredProductsExposureRatio, brandAdExposureRatio, and videoAdExposureRatio.

5. Ad channel deep-dive

"How many keywords does B0BN1K7WJP advertise on through SP, brand ads, and video ads?"

Query the ASIN and present sponsoredProductsKeywordCount, brandAdKeywordCount, topBrandAdKeywordCount, bottomBrandAdKeywordCount, and videoAdKeywordCount.

6. Period-over-period comparison

"How did this ASIN's total keywords change compared to last week?"

Query the ASIN and present totalTrafficKeywordCount (current), totalTrafficKeywordCountPrev (previous), totalTrafficKeywordCountIn (new this period), totalTrafficKeywordCountOut (exited this period). Do the same for the natural-search variant with the naturalSearchKeywordCount* family.

7. Custom date range

"Traffic structure for B0XXX between 2026-03-08 and 2026-03-14"

searchValue: "B0XXX", country: "US", last7d: false, startDate: "2026-03-08", endDate: "2026-03-14"

8. Filter by traffic channel and sort by SP exposure

"Top SP-running ASINs among my 10 products, sorted by SP exposure"

searchValue: "B0A,B0B,...,B0J", conditions: "sp", sortBy: "totalSpSocre", desc: true

Display Rules

1. Present data clearly: Show query results in well-structured tables; separate product metadata, current-period scores, keyword counts, and period-over-period comparison columns into logical groups for readability
2. Percentage formatting: When displaying exposure ratios, format them as percentages (e.g., 0.45 as 45.0%) for easier comprehension
3. Traffic structure summary: When a user queries a single ASIN, proactively summarize the traffic structure (e.g., "65% organic, 25% SP ads, 10% brand ads") to give an at-a-glance overview
4. Period annotation: Whenever showing *In / *Out / *Prev fields, label the period explicitly (e.g., "vs. previous 7 days"; or the resolved startDate ~ endDate range). Do not present period-over-period deltas without naming the comparison window.
5. Competitor comparison layout: When multiple ASINs are queried, use a side-by-side comparison table so differences are immediately visible
6. Error handling: When a query fails, explain the reason based on the msg field and suggest checking the ASIN validity or marketplace selection
7. Variant awareness: If isVariantProduct is true, note that the ASIN is a variant and the user may want to also check the parent ASIN for a complete picture.

Important Limitations

• ASIN cap per request: Maximum 10 ASINs can be queried in a single call
• Page size cap: Maximum 10000 results per page
• Marketplace coverage: 13 marketplaces only -- IN / NL / SE / PL / TR / SG are no longer available
• Snapshot vs window: Default window is the latest 7 days (last7d=true). To query a different window, set last7d=false and pass startDate/endDate
• Exposure scores are relative: Scores are useful for cross-channel and cross-ASIN comparison, but are not absolute traffic volumes

User Expression & Scenario Quick Reference

Applicable -- Traffic source and exposure analysis for Amazon ASINs:

User Says	Scenario
"Where does this ASIN's traffic come from"	Traffic source breakdown
"How much organic traffic does this product have"	Natural search exposure analysis
"Is this competitor running a lot of ads"	SP/brand/video ad exposure check
"Compare traffic structures of these ASINs"	Multi-ASIN competitor comparison
"Does this product have Amazon's Choice"	AC/ER/TR recommendation check
"What ad channels is this ASIN using"	PPC traffic source identification
"How many keywords does this ASIN rank for"	Traffic keyword count analysis
"Is this product relying on paid or organic traffic"	Organic vs paid traffic split
"How did keywords change vs last week"	Period-over-period comparison (In/Out/Prev)
"How many new organic keywords did this ASIN get"	New-in keyword count (naturalSearchKeywordCountIn)
"Pull the numbers for a specific date range"	Custom time window via startDate/endDate
"Rank 10 ASINs by SP exposure"	sortBy=totalSpSocre across a batch

Not applicable -- Needs beyond ASIN traffic source data:

• Arbitrary multi-week historical trend curves (this tool exposes current + previous period only; use ABA data for long trends)
• Keyword-level search volume or ranking data for the ASIN (use ABA data or the ASIN-keywords tool instead)
• Sales estimation or revenue analysis
• Listing optimization or copywriting
• Advertising bid or budget recommendations

Authentication

Set the NEXSCOPE_API_KEY environment variable. If credentials are missing or expire, visit https://www.nexscope.ai/help/skills-external-access?co-from=skillNS to top up credits.