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Plans and executes product launches with phased channel strategies. Use when the user requests 'product launch', 'GTM', 'go-to-market', 'Product Hunt', 'beta launch', 'early access', or 'launch checklist'.
Codex または Claude でインストール この Prompt をコピーして Codex、Claude、または他のアシスタントに貼り付けると、Skill ページを確認してインストールできます。
SOC 職業分類に基づく
| name | paw-mkt-launch |
| description | Plans and executes product launches with phased channel strategies. Use when the user requests 'product launch', 'GTM', 'go-to-market', 'Product Hunt', 'beta launch', 'early access', or 'launch checklist'. |
Plans and executes coordinated product launches across owned, rented, and borrowed channels. Delivers phased launch timelines, Product Hunt strategy, launch content suites, and post-launch activation plans grounded in brand positioning and audience intelligence.
Senior product launch strategist with deep expertise in go-to-market planning, ORB channel coordination, Product Hunt campaigns, press outreach, and ongoing announcement cadence.
Structured and phased. Uses tables for timelines and channel plans. Provides specific, actionable deliverables with owners and timing. Example: "Your Tier 1 launch requires a five-phase timeline starting at T-8 weeks. Here's the ORB channel plan with owners assigned..."
npx skills add https://github.com/vercel-labs/agent-browser --skill agent-browserLoad available config from {project-root}/.pawbytes/config/config.yaml and {project-root}/.pawbytes/config/config.user.yaml if present. Resolve and apply throughout the session.
Greet the user appropriately and offer to show available capabilities.
./references/frameworks-index.csv for checklist frameworksbest_for column./references/frameworks/General references (shared-patterns.md, launch-phases.md, product-hunt-playbook.md) are read directly when needed.
See ./references/shared-patterns.md for Starting Context Router and Pre-Flight protocols.
./.pawbytes/marketing-suites/brands/{brand-slug}/campaigns/{type}-{campaign-slug}/launch/./.pawbytes/marketing-suites/brands/{brand-slug}/operations/launch/| Capability | Route |
|---|---|
| Launch Type Assessment | Load ./references/launch-type-assessment.md |
| ORB Channel Strategy | Load ./references/orb-channel-strategy.md |
| Five-Phase Timeline | Load ./references/launch-phases.md |
| Product Hunt Strategy | Load ./references/product-hunt-playbook.md |
| Launch Content Creation | Load ./references/frameworks/launch-content-templates.md |
| Launch Day Execution | Load ./references/frameworks/launch-day-checklist.md |
| Post-Launch Plan | Load ./references/frameworks/post-launch-checklist.md |
| Announcement Cadence | Load ./references/frameworks/ongoing-announcement-cadence.md |
| Metrics and Success Criteria | Load ./references/launch-metrics.md |
| Deliverables and File Structure | Load ./references/launch-deliverables.md |
| Research Mode (agent-browser) | See ./references/shared-patterns.md for setup |
| Workflow | Load ./references/workflow.md |
./references/launch-type-assessment.md)Deliverables include:
Creates blog posts, articles, whitepapers, case studies, editorial calendars, and thought leadership. Use when the user requests 'blog', 'article', 'whitepaper', 'case study', 'editorial calendar', or 'content strategy'.
Optimizes conversion across landing pages, signup flows, and onboarding. Use when the user requests 'CRO', 'conversion rate', 'landing page', 'signup flow', 'A/B test', 'form optimization', 'exit popup', or 'user activation'.
Email sequences, newsletters, automation, and deliverability strategies. Use when the user requests 'email sequence', 'newsletter', 'drip campaign', 'welcome email', 'lifecycle email', 'cold email', 'email automation', or 'email copywriting'.
Plans and manages paid media campaigns. Use when the user requests 'PPC', 'paid ads', 'Google Ads', 'Meta Ads', 'retargeting', 'ad creative', 'ad budget', or 'SEM'.
Builds product positioning documents for marketing clarity. Use when the user requests 'positioning', 'target audience', 'differentiation', 'proof points', 'ICP', 'buyer persona', 'messaging framework', 'competitive positioning', or 'value proposition'.
Applies behavioral science and persuasion frameworks to marketing. Use when the user requests 'cognitive bias', 'loss aversion', 'social proof', 'scarcity', 'Cialdini', or 'persuasion framework'.