design-brief

name	design-brief
description	Structured design brief document — problem statement, goals, audience, competitive landscape, mood board, and success metrics.
triggers	["design brief","creative brief","project brief","design proposal","mood board"]
df	{"mode":"document","platform":"desktop","scenario":"strategy","preview":{"type":"html","entry":"index.html"},"design_system":{"requires":false}}

Design Brief Skill

Produce a single-page design brief document.

Sections

1. Project title + meta — client, date, version, author.
2. Problem statement — 2–4 sentences on what needs solving.
3. Goals — 3–5 bullet objectives, prioritized.
4. Audience — primary and secondary personas with 1-sentence descriptions.
5. Competitive landscape — 3–4 competitors in a grid (name, url, one strength, one weakness).
6. Mood direction — 3–4 adjectives + a 2-sentence rationale.
7. Success metrics — 2–4 measurable KPIs.
8. Timeline — simple 3–4 phase bar.

Rules

• Clean, editorial typography. No decorative noise.
• Color used sparingly — accent only for section headers and timeline.
• data-df-id on each section.

Output

Single index.html, inline CSS.