title-formula

name	title-formula
description	Generate 10+ YouTube title options using Jake Thomas's 3 Click Triggers, IMPACT framework, and 7 proven formulas. Scores each title for CTR potential. Use when naming a video or brainstorming packaging.
argument-hint	[video topic or rough title idea]

YouTube Title Formula Generator

Generate 10+ title options for: $ARGUMENTS

Process

1. Understand the video's core value — what transformation or insight does the viewer get?
2. Generate titles using ALL frameworks below — at least 2 per framework
3. Score each title on the rubric
4. Output a ranked table with scores and reasoning

Framework 1: Jake Thomas's 3 Click Triggers

From a 408-title database analysis:

• Curiosity (61%) — Create an information void. "The [Thing] Nobody Talks About"
• Desire (46%) — Promise something wanted. "How I [Got Desirable Outcome]"
• Fear/Negativity (40%) — Warn about loss. "Stop [Common Mistake] Before [Bad Outcome]"

Generate at least 2 titles per trigger.

Framework 2: 7 Proven Formulas

1. Specific Number: "7 [Mistakes/Tips] That [Outcome] [$Amount]"
2. Curiosity Gap: "The [Niche] [Hack/Secret] That [Result] in [Timeframe]"
3. Transformation Promise: "How I [Achieved X] in [Timeframe] (Starting From [Low Point])"
4. Warning/Mistake: "Stop Doing This If You Want [Result]"
5. Year + Action: "Best [Topic] [Year] (What Actually Works Now)"
6. Versus Frame: "[Option A] vs [Option B]: Which Is [Better/Cheaper/Faster]?"
7. Achievement Story: "How [Subject] Got to [Impressive Number]"

Generate at least 1 title per formula that fits the topic.

Framework 3: IMPACT Scoring

Score each generated title on these 6 dimensions (1-5 each, max 30):

Dimension	What to Check
Immediate Hook	Do the first 3-5 words grab attention?
Measurable Outcome	Does it include a number, result, or specific claim?
Personal/Proof	Is there credibility or personal element?
Audience Clarity	Is it clear who this is for?
Curiosity/Controversy	Does it create an information gap or provoke?
Timeframe/Urgency	Is there a time element creating urgency?

MrBeast Title Rules

Apply these filters to every title:

• Active voice, simple vocabulary, monosyllabic words preferred
• More extreme wording always wins ("I Survive" > "I Spent")
• Title + thumbnail conceived TOGETHER — they must NOT repeat each other
• Front-load the keyword in first 40 characters (mobile truncation)
• Optimal length: 45-55 characters
• Under 8 words is ideal when the idea is simple enough
• Put numbers, dollar amounts, or time pressure early
• Avoid exclamation marks; they often signal weak confidence

High-Frequency Beast-Style Patterns

Use these only when the video can fully deliver the promise:

Pattern	Formula	Example Shape
Money Anchor	"$[amount] + [object/action]"	"$1 vs $1,000,000 [Thing]"
First-Person Challenge	"I [extreme action] for [time/condition]"	"I Survived [Extreme] for [Time]"
Time Pressure	"[time limit] + [challenge/stakes]"	"Last To Leave [Place] Wins [Prize]"
Extreme Contrast	"[small/cheap] vs [large/expensive]"	"[Cheap Option] vs [Absurd Option]"
Emotional Trigger	"I [high-emotion outcome]"	"I Helped [specific group] [specific result]"

Title Anti-Patterns

Reject or rewrite titles that do any of this:

• Generic listicle: "10 Tips for AI Coding" has no stakes, conflict, or visual promise.
• Vague noun stack: "AI Programming Productivity Strategy" does not create a picture.
• Buried payoff: the interesting number/result appears after the mobile truncation point.
• Descriptive but not clickable: the title names the topic but gives no reason to care.
• Unfilmable promise: the title wins the click but the video cannot satisfy it.

Output Format

## Title Options for: [Topic]

| Rank | Title | Chars | IMPACT Score | Trigger | Formula | Notes |
|------|-------|-------|-------------|---------|---------|-------|
| 1 | ... | 48 | 24/30 | Curiosity + Fear | Warning | Front-loaded keyword |
| 2 | ... | 52 | 22/30 | Desire | Transformation | Strong measurable |
| ... | ... | ... | ... | ... | ... | ... |

### Top 3 Deep Analysis

**#1: "[Title]"**
- Why it works: ...
- Thumbnail direction: ... (must complement, NOT repeat the title)
- First 5 words on mobile: "..."
- Click trigger: ...

[Repeat for #2 and #3]

### Rejected Titles (and why)
- "[Bad title]" — too vague, no measurable, buried keyword

Rules

• Generate at least 10 titles, aim for 15
• Be specific: numbers, dollar amounts, timeframes over vague promises
• Every title must pass the "would I click this from a stranger?" test
• Educational channels: title carries more weight than thumbnail. Invest here.
• Power words ("ultimate," "proven," "surprising") get 8.3% higher CTR — use sparingly
• Never use clickbait that the video can't deliver on — satisfaction > CTR in 2026 algorithm