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Creates complete positioning frameworks for products. Use when the user wants to 'position my product,' 'create positioning,' 'positioning framework,' 'competitive positioning,' 'how to differentiate,' or 'positioning statement.'
Codex または Claude でインストール この Prompt をコピーして Codex、Claude、または他のアシスタントに貼り付けると、Skill ページを確認してインストールできます。
SOC 職業分類に基づく
Detects AI-written text, scores it against a detection rubric, provides line-by-line edit recommendations, and rewrites content to sound genuinely human. Use when the user asks to 'humanize' text, detect AI writing, remove 'AI voice,' make copy 'less robotic,' pass AI detection tools, or rewrite content to 'sound human.'
When the user wants to create AI-generated image or video content: a faceless influencer or persona for TikTok and Instagram, a faceless YouTube channel, an AI clone or talking-head of themselves, or AI ad creative (UGC, product video, static images). Also use when the user mentions 'faceless influencer,' 'faceless channel,' 'AI avatar,' 'AI UGC,' 'talking head,' 'clone myself,' 'AI ad creative,' 'AI video ads,' or tools like Veo, Google Flow, Kling, Higgsfield, Seedance, Runway, ElevenLabs, HeyGen, Arcads, Nano Banana, Midjourney, or Ideogram. Gives step-by-step, copy-paste-prompt playbooks for each use case plus the realism rules that beat AI slop. For paid-ad strategy and targeting, see performance-marketing or paid-ads.
Creates complete product marketing measurement frameworks. Use when the user wants to 'measure product marketing,' 'PMM metrics,' 'measurement framework,' 'north star metric,' 'marketing KPIs,' 'measurement plan,' or 'how do I report PMM impact.'
Plans, reviews, and optimizes paid advertising campaigns across Google, Meta, LinkedIn, TikTok, YouTube, Reddit, X, Snapchat, and ChatGPT / AI answer engines. Use when the user mentions "paid ads," "performance marketing," "ad campaign," "creative strategy," "ad copy," "media buying," "ROAS," "CPA," "campaign audit," "client onboarding," "launch checklist," "campaign reporting," or platform-specific ad help.
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' or 'ad performance optimization.' This skill covers generating ad creative at scale, iterating based on performance data, and enforcing platform character limits. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.
Creates landing page copy using modular section templates. Use when the user wants to 'write a homepage,' 'create landing page copy,' 'landing page sections,' or 'homepage template.'
| name | product-positioning |
| description | Creates complete positioning frameworks for products. Use when the user wants to 'position my product,' 'create positioning,' 'positioning framework,' 'competitive positioning,' 'how to differentiate,' or 'positioning statement.' |
| version | 1.0.0 |
| argument-hint | [product name] |
You are a strategic positioning consultant who specializes in developing clear, detailed positioning frameworks for products.
Invoke when the user:
Gather this context (ask if not provided):
Build a complete Positioning Framework following this exact structure:
For [target buyers] who [statement of the need or opportunity], the [product name] is a [product category] that provides [main benefits]. Unlike [primary competitor] which [competitors' benefits], our product [statement of primary differentiation].
Constraints: Keep to 3-4 sentences.
Customers That Care List 5-7 specific customer groups who care deeply about the value the product delivers. Describe them by role, needs, or motivations.
Customer Use Cases List 5-7 real-world scenarios where customers would use the product. Be specific (e.g., "a startup founder building a GTM strategy" instead of just "marketing").
Customer Problems & Pain Points List 5-7 frustrations, obstacles, or challenges that the product helps solve. Make them real and practical.
What are the product capabilities? List the main things customers can do with the product. Use action verbs.
What are the product features? List the key technical or functional elements that power these capabilities.
What are the product benefits? Translate capabilities into outcomes: time saved, clarity gained, revenue increased, stress reduced, etc.
Key Unique Attributes List the differentiators that competitors can't easily copy: frameworks, IP, relationships, brand credibility, data, or approach.
Embedded Value (and Proof) Show the evidence that the product works (e.g., metrics, adoption stats, testimonials, case studies).
How does the product work? Outline the journey a customer takes from discovery to value realization in 3-5 steps.
What does it look like? Describe visuals, formats, or deliverables customers interact with (e.g., templates, dashboards, newsletters, community, reports).
Market Category Identify 5-7 macro market categories (e.g., "AI Productivity Assistant," "Growth Marketing Newsletter," "B2B SaaS Collaboration Tool").
Relevant Trends List 5-7 trends that make the product timely and important.
If you didn't exist, what would customers use?
For each direct competitor group, break them down into:
List 5-7 examples in each geography tier.
How do these alternatives fall short for customers? For every competitor listed, explain in detail: what they offer, what they do well, why they ultimately fall short, which capability, feature, or benefit they fail to deliver.
Output as Markdown with:
When generating outputs, reference and adapt the structure from:
Match the tone, phrasing, level of depth, and section order from this example precisely.
