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Optimize internal links: site architecture, authority distribution, orphan pages, crawl depth analysis. 内链优化/站内架构
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Use for creative/product/design work before implementation. Guides the guardian from rough idea to approved design spec.
Senior engineer code review workflow — whole-picture understanding, mandatory beyond-the-diff verification, architecture-level review (SSOT, Occam's razor), SOLID, security, performance, and code quality, with P0-P3 severity classification.
Fetch GitHub pull request diffs with gh CLI, including large-PR fallback strategies.
| name | internal-linking-optimizer |
| description | Optimize internal links: site architecture, authority distribution, orphan pages, crawl depth analysis. 内链优化/站内架构 |
| version | 6.0.0 |
| license | Apache-2.0 |
| compatibility | Claude Code ≥1.0, skills.sh marketplace, ClawHub marketplace, Vercel Labs skills ecosystem. No system packages required. Optional: MCP network access for SEO tool integrations. |
| homepage | https://github.com/aaron-he-zhu/seo-geo-claude-skills |
| metadata | {"author":"aaron-he-zhu","version":"6.0.0","geo-relevance":"low","tags":["seo","internal-linking","site-architecture","link-equity","orphan-pages","topical-authority","crawl-depth","内链优化","内部リンク","내부링크","enlaces-internos"],"triggers":["fix internal links","improve site architecture","link structure","distribute page authority","internal linking strategy","site navigation","link equity","orphan pages","site architecture is messy","pages have no links pointing to them","pages have no links","site structure is messy","how to improve internal linking","how to fix orphan pages","内链优化","站内链接","网站架构","权重传递","锚文本优化","内链怎么做","孤立页面","网站结构乱","内部リンク最適化","サイト構造","내부 링크 최적화","사이트 구조","enlaces internos","arquitectura del sitio","links internos","internal linkng"]} |
SEO & GEO Skills Library · 20 skills for SEO + GEO · ClawHub · skills.sh System Mode: This optimization skill follows the shared Skill Contract and State Model.
This skill analyzes your site's internal link structure and provides recommendations to improve SEO through strategic internal linking. It helps distribute authority, establish topical relevance, and improve crawlability.
System role: Optimization layer skill. It turns weak pages, structures, and technical issues into prioritized repair work.
Use this when the conversation involves any of these situations — even if the user does not use SEO terminology:
Use this whenever the task needs a diagnosis or repair plan that should feed directly into remediation work, not just a one-time opinion.
Start with one of these prompts. Finish with a short handoff summary using the repository format in Skill Contract.
Analyze internal linking structure for [domain/sitemap]
Find internal linking opportunities for [URL]
Create internal linking plan for topic cluster about [topic]
Suggest internal links for this new article: [content/URL]
Find orphan pages on [domain]
Optimize anchor text across the site
Expected output: a scored diagnosis, prioritized repair plan, and a short handoff summary ready for memory/audits/.
memory/audits/.memory/open-loops.md and memory/decisions.md.Next Best Skill below when the repair path is clear.Note: All integrations are optional. This skill works without any API keys — users provide data manually when no tools are connected.
See CONNECTORS.md for tool category placeholders.
With ~~web crawler + ~~analytics connected: Claude can automatically perform a full site crawl via ~~web crawler to map the complete link graph, fetch page performance metrics from ~~analytics to identify high-value pages, and analyze link flow throughout the site. This enables data-driven internal linking strategies.
With manual data only: Ask the user to provide:
Proceed with the analysis using provided data. Note in the output which findings are from automated crawl vs. manual review.
When a user requests internal linking optimization:
Analyze Current Internal Link Structure
## Internal Link Structure Analysis
### Overview
**Domain**: [domain]
**Total Pages Analyzed**: [X]
**Total Internal Links**: [X]
**Average Links per Page**: [X]
### Link Distribution
| Links per Page | Page Count | Percentage |
|----------------|------------|------------|
| 0 (Orphan) | [X] | [X]% |
| 1-5 | [X] | [X]% |
| 6-10 | [X] | [X]% |
| 11-20 | [X] | [X]% |
| 20+ | [X] | [X]% |
### Top Linked Pages
| Page | Internal Links | Authority | Notes |
|------|----------------|-----------|-------|
| [URL 1] | [X] | High | [notes] |
| [URL 2] | [X] | High | [notes] |
| [URL 3] | [X] | Medium | [notes] |
### Under-Linked Important Pages
| Page | Current Links | Traffic | Recommended Links |
|------|---------------|---------|-------------------|
| [URL 1] | [X] | [X]/mo | [X]+ |
| [URL 2] | [X] | [X]/mo | [X]+ |
**Structure Score**: [X]/10
Identify Orphan Pages
## Orphan Page Analysis
### Definition
Orphan pages have no internal links pointing to them, making them
hard for users and search engines to discover.
### Orphan Pages Found: [X]
| Page | Traffic | Priority | Recommended Action |
|------|---------|----------|-------------------|
| [URL 1] | [X]/mo | High | Link from [pages] |
| [URL 2] | [X]/mo | Medium | Add to navigation |
| [URL 3] | 0 | Low | Consider deleting/redirecting |
### Fix Strategy
**High Priority Orphans** (have traffic/rankings):
1. [URL] - Add links from: [relevant pages]
2. [URL] - Add links from: [relevant pages]
**Medium Priority Orphans** (potentially valuable):
1. [URL] - Add to category/tag page
2. [URL] - Link from related content
**Low Priority Orphans** (consider removing):
1. [URL] - Redirect to [better page]
2. [URL] - Delete or noindex
Analyze Anchor Text Distribution
CORE-EEAT alignment: Internal linking quality maps to R08 (Internal Link Graph) in the CORE-EEAT benchmark -- use descriptive anchors, ensure links support topical authority. See content-quality-auditor for full audit.
## Anchor Text Analysis
### Current Anchor Text Patterns
**Most Used Anchors**:
| Anchor Text | Count | Target Pages | Assessment |
|-------------|-------|--------------|------------|
| "click here" | [X] | [X] pages | ❌ Not descriptive |
| "read more" | [X] | [X] pages | ❌ Not descriptive |
| "[exact keyword]" | [X] | [page] | ⚠️ May be over-optimized |
| "[descriptive phrase]" | [X] | [page] | ✅ Good |
### Anchor Text Distribution by Page
**Page: [Important URL]**
| Anchor Text | Source Page | Status |
|-------------|-------------|--------|
| "[anchor 1]" | [source URL] | ✅/⚠️/❌ |
| "[anchor 2]" | [source URL] | ✅/⚠️/❌ |
**Issues Found**:
- Over-optimized anchors: [X] instances
- Generic anchors: [X] instances
- Same anchor to multiple pages: [X] instances
### Anchor Text Recommendations
**For Page: [URL]**
Current: "[current anchor]" used [X] times
Recommended variety:
- "[variation 1]" - Use from [page type]
- "[variation 2]" - Use from [page type]
- "[variation 3]" - Use from [page type]
**Anchor Score**: [X]/10
Create Topic Cluster Link Strategy — Map current pillar/cluster links, recommend link structure, list specific links to add
Reference: See references/linking-templates.md for the topic cluster link strategy template (Step 4).
Find Contextual Link Opportunities — Analyze each page for topic-relevant link opportunities, prioritize high-impact additions
Reference: See references/linking-templates.md for the contextual link opportunities template (Step 5).
Optimize Navigation and Footer Links — Analyze main/footer/sidebar/breadcrumb navigation, recommend pages to add or remove
Reference: See references/linking-templates.md for the navigation optimization template (Step 6).
Generate Link Implementation Plan — Executive summary, current state metrics, phased priority actions (weeks 1-4+), implementation guide, tracking plan
Reference: See references/linking-templates.md for the full implementation plan template (Step 7).
Reference: See references/linking-example.md for a full worked example (email marketing best practices internal linking opportunities).
After delivering audit or optimization findings to the user, ask:
"Save these results for future sessions?"
If yes, write a dated summary to memory/audits/internal-linking-optimizer/YYYY-MM-DD-<topic>.md containing:
If any veto-level issue was found (CORE-EEAT T04, C01, R10 or CITE T03, T05, T09), also append a one-liner to memory/hot-cache.md without asking.