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Generate JSON-LD structured data for FAQ, HowTo, Article, Product, LocalBusiness rich results. Schema标记/结构化数据
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Use for creative/product/design work before implementation. Guides the guardian from rough idea to approved design spec.
Senior engineer code review workflow — whole-picture understanding, mandatory beyond-the-diff verification, architecture-level review (SSOT, Occam's razor), SOLID, security, performance, and code quality, with P0-P3 severity classification.
Fetch GitHub pull request diffs with gh CLI, including large-PR fallback strategies.
| name | schema-markup-generator |
| description | Generate JSON-LD structured data for FAQ, HowTo, Article, Product, LocalBusiness rich results. Schema标记/结构化数据 |
| version | 6.0.0 |
| license | Apache-2.0 |
| compatibility | Claude Code ≥1.0, skills.sh marketplace, ClawHub marketplace, Vercel Labs skills ecosystem. No system packages required. Optional: MCP network access for SEO tool integrations. |
| homepage | https://github.com/aaron-he-zhu/seo-geo-claude-skills |
| tools | ["WebFetch"] |
| metadata | {"author":"aaron-he-zhu","version":"6.0.0","geo-relevance":"medium","tags":["seo","structured-data","json-ld","rich-results","faq-schema","howto-schema","product-schema","article-schema","schema-org","结构化数据","構造化データ","스키마마크업","datos-estructurados"],"triggers":["add schema markup","generate structured data","JSON-LD","rich snippets","FAQ schema","schema.org","structured data markup","add FAQ rich results","I want star ratings in Google","product markup","recipe schema","add structured data to my page","how to add schema markup","how to get rich snippets","结构化数据","Schema标记","JSON-LD生成","富摘要","添加结构化数据","要星级评分","搜索结果要好看","構造化データ","スキーママークアップ","リッチリザルト","스키마 마크업","구조화 데이터","datos estructurados","marcado schema","dados estruturados","shema markup","structred data"]} |
SEO & GEO Skills Library · 20 skills for SEO + GEO · ClawHub · skills.sh System Mode: This build skill follows the shared Skill Contract and State Model.
This skill creates Schema.org structured data markup in JSON-LD format to help search engines understand your content and enable rich results in SERPs.
System role: Build layer skill. It turns briefs and signals into assets that other skills can review, publish, and monitor.
Use this when the conversation involves any of these situations — even if the user does not use SEO terminology:
Use this whenever the task needs a shippable asset or transformation that should feed directly into quality review, deployment, or monitoring.
Start with one of these prompts. Finish with a short handoff summary using the repository format in Skill Contract.
Generate schema markup for this [content type]: [content/URL]
Create FAQ schema for these questions and answers: [Q&A list]
Create Product schema for [product name] with [details]
Generate LocalBusiness schema for [business name and details]
Review and improve this schema markup: [existing schema]
Expected output: a ready-to-use asset or implementation-ready transformation plus a short handoff summary ready for memory/content/.
memory/content/.CLAUDE.md, memory/decisions.md, and memory/open-loops.md.Next Best Skill below when the asset is ready for review or deployment.See CONNECTORS.md for tool category placeholders.
With ~~web crawler connected: Automatically crawl and extract page content (visible text, headings, lists, tables), existing schema markup, page metadata, and structured content elements that map to schema properties.
With manual data only: Ask the user to provide:
Proceed with the full workflow using provided data. Note in the output which data is from automated extraction vs. user-provided data.
When a user requests schema markup:
Identify Content Type and Rich Result Opportunity
Reference the CORE-EEAT Benchmark item O05 (Schema Markup) for content-type to schema mapping:
### CORE-EEAT Schema Mapping (O05)
| Content Type | Required Schema | Conditional Schema |
|-------------|----------------|--------------------|
| Blog (guides) | Article, Breadcrumb | FAQ, HowTo |
| Blog (tools) | Article, Breadcrumb | FAQ, Review |
| Blog (insights) | Article, Breadcrumb | FAQ |
| Alternative | Comparison*, Breadcrumb, FAQ | AggregateRating |
| Best-of | ItemList, Breadcrumb, FAQ | AggregateRating per tool |
| Use-case | WebPage, Breadcrumb, FAQ | — |
| FAQ | FAQPage, Breadcrumb | — |
| Landing | SoftwareApplication, Breadcrumb, FAQ | WebPage |
| Testimonial | Review, Breadcrumb | FAQ, Person |
*Use the mapping above to ensure schema type matches content type (CORE-EEAT O05: Pass criteria).*
### Schema Analysis
**Content Type**: [blog/product/FAQ/how-to/local business/etc.]
**Page URL**: [URL]
**Eligible Rich Results**:
| Rich Result Type | Eligibility | Impact |
|------------------|-------------|--------|
| FAQ | ✅/❌ | High - Expands SERP presence |
| How-To | ✅/❌ | Medium - Shows steps in SERP |
| Product | ✅/❌ | High - Shows price, availability |
| Review | ✅/❌ | High - Shows star ratings |
| Article | ✅/❌ | Medium - Shows publish date, author |
| Breadcrumb | ✅/❌ | Medium - Shows navigation path |
| Video | ✅/❌ | High - Shows video thumbnail |
**Recommended Schema Types**:
1. [Primary schema type] - [reason]
2. [Secondary schema type] - [reason]
Generate Schema Markup
Based on the identified content type, generate the appropriate JSON-LD schema. Supported types: FAQPage, HowTo, Article/BlogPosting/NewsArticle, Product, LocalBusiness, Organization, BreadcrumbList, Event, Recipe, and combined multi-type schemas.
Reference: See references/schema-templates.md for complete, copy-ready JSON-LD templates for all schema types with required and optional properties.
For each schema generated, include:
When combining multiple schema types on one page, wrap them in a JSON array inside a single <script type="application/ld+json"> tag.
Provide Implementation and Validation
## Implementation Guide
### Adding Schema to Your Page
**Option 1: In HTML <head>**
```html
<head>
<script type="application/ld+json">
[Your JSON-LD schema here]
</script>
</head>
Option 2: Before closing
<script type="application/ld+json">
[Your JSON-LD schema here]
</script>
</body>
~~schema validator
Schema.org Validator
~~search console
User: "Generate FAQ schema for a page about SEO with 3 questions"
Output:
## FAQ Schema for SEO Page
### Schema Markup
```json
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is SEO?",
"acceptedAnswer": {
"@type": "Answer",
"text": "SEO (Search Engine Optimization) is the practice of optimizing websites and content to rank higher in search engine results pages (SERPs). It involves technical optimizations, content creation, and link building to increase organic visibility and drive qualified traffic to your website."
}
},
{
"@type": "Question",
"name": "How long does SEO take to work?",
"acceptedAnswer": {
"@type": "Answer",
"text": "SEO typically takes 3-6 months to show significant results, though this varies based on competition, domain authority, and effort invested. New websites may take 6-12 months, while established sites with existing authority can see improvements in 1-3 months for less competitive keywords."
}
},
{
"@type": "Question",
"name": "Is SEO better than paid advertising?",
"acceptedAnswer": {
"@type": "Answer",
"text": "SEO and paid advertising serve different purposes. SEO provides sustainable, long-term traffic without per-click costs but takes time to build. Paid advertising delivers immediate results but stops when you stop paying. Most successful businesses use both: paid ads for immediate leads and SEO for long-term growth."
}
}
]
}
Implementation: Wrap the above JSON-LD in <script type="application/ld+json">...</script> and place in <head> or before </body>. Test with ~~schema validator.
SEO Guide: Complete Beginner's Tutorial
yoursite.com/seo-guide/
Learn SEO from scratch with our comprehensive guide...
▼ What is SEO?
SEO (Search Engine Optimization) is the practice of optimizing...
▼ How long does SEO take to work?
SEO typically takes 3-6 months to show significant results...
▼ Is SEO better than paid advertising?
SEO and paid advertising serve different purposes...
## Schema Type Quick Reference
| Content Type | Schema Type | Key Properties |
|--------------|-------------|----------------|
| Blog Post | BlogPosting/Article | headline, datePublished, author |
| Product | Product | name, price, availability |
| FAQ | FAQPage | Question, Answer |
| How-To | HowTo | step, totalTime |
| Local Business | LocalBusiness | address, geo, openingHours |
| Recipe | Recipe | ingredients, cookTime |
| Event | Event | startDate, location |
| Video | VideoObject | uploadDate, duration |
| Course | Course | provider, name |
| Review | Review | itemReviewed, ratingValue |
## Tips for Success
1. **Match visible content** - Schema must reflect what users see
2. **Don't spam** - Only add schema for relevant content
3. **Keep updated** - Update dates and prices when they change
4. **Test thoroughly** - Validate before deploying
5. **Monitor Search Console** - Watch for errors and warnings
## Schema Type Decision Tree
> **Reference**: See [references/schema-decision-tree.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/build/schema-markup-generator/references/schema-decision-tree.md) for the full decision tree (content-to-schema mapping), industry-specific recommendations, implementation priority tiers (P0-P4), and validation quick reference.
### Save Results
After delivering content or optimization output to the user, ask:
> "Save these results for future sessions?"
If yes, write a dated summary to `memory/content/YYYY-MM-DD-<topic>.md` containing:
- One-line description of what was created
- Target keyword and content type
- Open loops or items needing review
- Source data references
**Gate check recommended**: Run content-quality-auditor before publishing (PostToolUse hook will remind automatically).
If any findings should influence ongoing strategy, recommend promoting key conclusions to `memory/hot-cache.md`.
## Reference Materials
- [Schema Templates](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/build/schema-markup-generator/references/schema-templates.md) - Copy-ready JSON-LD templates for all schema types
- [Validation Guide](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/build/schema-markup-generator/references/validation-guide.md) - Common errors, required properties, testing workflow
## Next Best Skill
- **Primary**: [technical-seo-checker](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/optimize/technical-seo-checker/SKILL.md) — verify implementation quality and deployment readiness.