| name | email-writing-frameworks |
| description | 5 proven email writing frameworks for cold outreach - Do the Maths, Short-Trigger, Challenge of Similar Companies, Neutral Insight, and Leader Responsibilities. Use when writing cold emails, structuring outreach messages, or choosing the right framework for your ICP. |
Email Writing Frameworks
1. Do the Maths Framework
Trigger + pitch + calculation + CTA
Structure:
Saw [trigger]. Companies like yours typically [problem costing X].
We helped [similar company] reduce this by [%].
Worth a quick call?
When to use: When you can quantify the problem or ROI
2. Short-Trigger Based Outreach
Rules:
- 3-4 sentences maximum
- Lead with observation, not pitch
- One clear CTA
Structure:
[Observation about their situation]
[Brief connection to pain point]
[Soft CTA]
When to use: Default framework for most cold outreach
3. Challenge of Similar Companies
Reference industry-specific pain and position as pattern you've seen.
Structure:
Companies doing [X revenue] in [industry] often struggle with [problem].
We've helped [similar companies] solve this by [solution].
Is this on your radar?
When to use: When targeting a specific vertical or company profile
4. Neutral Insight Framework
Share third-party resource (not your content) to build trust before pitching.
Structure:
Came across this [resource] that addresses [their problem].
Thought it might be useful given [observation about their situation].
[Optional soft pitch]
When to use: For warming up cold prospects, building trust first
5. Leader Responsibilities
Role-specific questions that prompt reflection.
Structure:
As [title], how are you currently handling [challenge]?
Most [titles] I talk to are dealing with [common problem].
Worth comparing notes?
When to use: When targeting specific roles with known pain points
Combines with
| Skill | Why |
|---|
cold-email-4-sequence | Apply frameworks to each email in sequence |
josh-braun-copywriting | Polish copy after choosing framework |
cold-email-templates-34 | See templates using each framework |
personalization-hooks | Add hooks to framework structure |
Example prompts
Write an email using the "Do the Maths" framework for HR software targeting 500+ employee companies.
Which framework should I use for a prospect who just raised Series B?
Create a "Challenge of Similar Companies" email for e-commerce brands doing $5-20M revenue.
