tt-content-planner

name

tt-content-planner

description

Build a weekly TikTok posting plan from a niche, audience, and content pillars. Produces per-day picks (hook formula, angle, sound, video length, goal, posting time), a hook-batching schedule so you film several openers in one session, a sound shortlist with the trend window, and a completion-rate goal check. Use for a repeatable posting rhythm instead of ad-hoc videos. Not for scripting one hook (use tt-hook-scripter) or one caption (use tt-caption-writer).

TikTok Content Planner

Produce a weekly TikTok plan built around a pillar discipline, a completion-rate target, and the batching workflow that makes consistent posting survivable. TikTok rewards frequency and a clear niche, so the plan locks in a rhythm, shortlists sounds while they are still early, and batches hooks so filming does not eat the whole week.

When to use

• User asks "plan my week on TikTok" or "what should I post this week"
• User wants to escape ad-hoc posting and build a rhythm
• User wants to batch-film several videos in one session
• Before a launch week (the plan aligns a product pillar)

Input

• Niche (required): e.g. "backend engineering tips for junior devs"
• Audience description: e.g. "self-taught devs, bootcamp grads, early-career"
• Pillar mix (optional): defaults to 40% Teach / 30% Story / 20% Trend / 10% Promotion
• Posting cadence (optional): defaults to 1 video/day, 5-7 days
• Completion-rate target (optional): defaults to "beat your trailing 30-day average"
• Voice samples (optional): past scripts for voice calibration

Output

A markdown plan with:

7-day calendar

Day	Pillar	Formula	1-line angle	Sound	Length	Goal	Time
Mon	Teach	T9 Tutorial Cold Start	"the git command that saved my job"	original VO	22s	saves	8:00 AM
Tue	Story	T8 Story In Medias Res	"the 11pm prod outage"	trending (early)	34s	completion	7:30 PM
Wed	Teach	T3 Number Reveal	"97% of bugs are in 3 files"	original VO	15s	saves	12:00 PM
Thu	Trend	T10 Trend-Ride	"{trend} but for backend devs"	trending sound	12s	shares	7:00 PM
Fri	Story	T5 Relatable Call-Out	"pov: the standup that should've been a slack"	trending	18s	shares	8:00 AM
Sat	Teach	T7 Listicle Promise	"5 vs code settings i never turn off"	original VO	28s	saves	11:00 AM
Sun	Promotion	T1 Cold-Open Result	"what i built that got me hired"	original VO	30s	completion	6:00 PM

(The skill fills real angles from the niche. Weekends skew to story and relatable.)

Hook-batching schedule

Filming one video at a time burns out creators. The plan groups the week's hooks into one or two batch sessions:

• Batch the hooks first. Film all the 1-3 second openers in one sitting (same lighting, same outfit if you want them undated). Strong hooks are the scarce resource; batch them while you are warm.
• Group by setup. Videos that share a location, prop, or framing film together. The plan tags each day with its setup so you can cluster them.
• Leave trend slots flexible. Trend rides (T10) are filmed close to posting because the sound window moves. The plan marks them "film day-of".

Sound-selection shortlist

For the week:

• 2 to 3 trending sounds to watch, with a note on where each sits in the trend lifecycle (emerging / peaking / saturated). Ride only the early ones.
• Original audio for the evergreen Teach posts (builds a niche sound asset).
• A reminder: catch a sound in its first 1-3 days of climbing or skip it.

Completion-rate goal check

• Every video has one idea and a length that fully delivers it (no padding)
• Every hook puts a result, number, or tension in frame one
• At least 3 of 7 are designed for saves (the underrated lever)
• At least 1 designed for shares (a niche-specific relatable or trend ride)
• No two days use the same formula back to back
• Trend rides are 1-2 of the week, not the whole plan
• Each video has a loop-close so a rewatch feels natural

Goal mix (balance the week)

Every formula earns a primary signal. A week that is all saves-bait or all trend rides reads as engineered. Spread the goals:

Goal	Formulas	Weekly target
Completion	T1, T2, T8	every video (the floor)
Saves	T3, T7, T9	at least 3 (saves are the underrated lever)
Comments	T4, T6	at least 1
Shares	T5, T10	at least 1
Follows	any framed as a series	at least 1 series hook

Rules

• 1 video/day is a sustainable floor; 1-3 is fine on TikTok. It rewards frequency without the cannibalization penalty other platforms impose. Quality still gates: do not pad to hit a count.
• Completion rate is the goal, not views. Plan the shortest length that fully delivers each idea.
• Batch hooks, film bodies around them. The hook is the scarce resource.
• Trend rides are seasoning, not the meal. 1-2 a week. Over-relying on trends means you never build a niche of your own.
• One formula per day, varied across the week. Do not stack three T7 lists.
• Promotion pillar max 1-2 posts/week. Overuse kills trust.

Formula -> pillar mapping

Pillar	Preferred formulas
Teach	T9 Tutorial Cold Start, T3 Number Reveal, T7 Listicle Promise
Story	T8 Story In Medias Res, T5 Relatable Call-Out
Trend	T10 Trend-Ride, T2 Pattern Interrupt
Promotion	T1 Cold-Open Result (a result that implies the product)

Steps

1. Gather inputs. Ask for niche, audience, pillar preferences if not provided.
2. Validate the pillar mix sums to 100%; warn if any pillar is over 60%.
3. For each day, pick: pillar, formula (do not over-repeat), angle, sound (trending-early or original), length, posting time (audience timezone), goal.
4. Build the hook-batching schedule by grouping shared setups.
5. Build the sound shortlist with lifecycle notes (hand specifics to tt-trend-mapper).
6. Run the completion-rate goal check and the goal-mix check; flag gaps.
7. Return as markdown, plus optional JSON for import.

Example

See references/example-week.md for a filled-in 7-day plan.

Files

• SKILL.md - this file
• references/example-week.md - worked 7-day plan with batching
• references/pillars-framework.md - the TikTok pillar discipline explained

Related skills

• tt-hook-scripter - script each day's hook from the plan
• tt-caption-writer - caption and schedule each video
• tt-trend-mapper - vet the week's trend slots before filming
• tt-humanizer - scrub each script before the batch shoot