collection-page-copy

name	collection-page-copy
description	Writes collection and category page copy with SEO-friendly descriptions, navigation aids, cross-sell suggestions, and filtering guidance. Use for e-commerce category pages.
allowed-tools	Read Write Glob
metadata	{"author":"matthewhitcham","version":"1.0"}

Collection Page Copy

When to Use This Skill

Use this skill when you need to:

• Write SEO-optimized copy for product collection or category pages
• Create descriptions that help shoppers navigate and filter products
• Improve organic traffic to collection pages with keyword-rich content
• Add cross-sell and upsell suggestions to category-level pages

DO NOT use this skill for individual product listings, homepage copy, or blog content. This is for collection, category, and catalog pages in e-commerce stores.

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Core Principle

COLLECTION PAGES SERVE TWO MASTERS — SEARCH ENGINES THAT NEED KEYWORD-RICH CONTENT AND SHOPPERS WHO NEED FAST NAVIGATION. SATISFY BOTH WITHOUT SACRIFICING EITHER.

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Phase 1: Brief

Required Inputs

Input	What to Ask	Default
Collection name	"What is the collection/category?"	Must be provided
Products included	"How many products and what types?"	Must be provided
Target keyword	"What search term should this page rank for?"	Collection name
Platform	"Shopify, WooCommerce, BigCommerce, or other?"	Shopify
Audience	"Who shops this category?"	General buyer profile
Current page	"Share the existing collection page URL if available."	Starting fresh
Related collections	"What other collections should we cross-link?"	Will recommend

GATE: Confirm brief before writing.

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Phase 2: Plan

Collection Page Copy Structure

1. Above-the-fold headline — keyword-rich but human-readable
2. Short intro (2-3 sentences) — what the collection offers and who it is for
3. Below-product-grid description (150-300 words) — SEO content with buying guidance
4. Navigation aids — suggested filters, sub-categories, or buying guides
5. Cross-sell links — related collections and complementary categories
6. FAQ section (optional) — 3-5 questions relevant to the category

SEO Requirements

• H1 includes the primary keyword
• Description includes primary and 2-3 secondary keywords naturally
• Internal links to related collections and key product pages
• Meta title: 50-60 characters with keyword
• Meta description: 150-160 characters with benefit and keyword

GATE: Present the content plan and keyword targets before writing.

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Phase 3: Write

Deliverables

1. Collection Page Headline (H1)

• Keyword-rich, human-readable
• Example: "Organic Cotton T-Shirts for Men" not "Men's T-Shirts Cotton Organic Buy"

2. Above-Fold Intro (2-3 sentences)

• What the collection is and who it is for
• Primary keyword included naturally
• Sets expectations for what the shopper will find

3. Below-Grid SEO Description (150-300 words)

• Organized with subheadings if over 200 words
• Includes buying guidance (how to choose, what to consider)
• Secondary keywords woven in naturally
• Internal links to related collections and buying guides
• Written for shoppers, not search engines — helpful content that happens to be optimized

4. Meta Title and Description

• Title: 50-60 characters, keyword first
• Description: 150-160 characters, benefit-driven with keyword

5. Cross-Sell Suggestions

• 2-3 related collections with linking copy
• Example: "Looking for accessories? Browse our [leather belts collection] and [wallets collection]."

6. Category FAQ (if applicable)

• 3-5 questions shoppers commonly ask about this product category
• Answers that build confidence and reduce purchase hesitation

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Phase 4: Polish

Content Checklist

• H1 includes primary keyword
• Meta title under 60 characters
• Meta description under 160 characters
• Description reads naturally (not keyword-stuffed)
• At least 2 internal links to related pages
• Content helps the shopper make a decision
• Mobile preview checked

Performance Tracking

Monitor monthly:

• Organic traffic to the collection page
• Keyword rankings for target terms
• Bounce rate (high bounce = content mismatch with search intent)
• Click-through to individual products (engagement)

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Example 1: Shopify Fashion Collection

H1: "Women's Summer Dresses — Casual, Beach & Vacation Styles" Intro: "Find your perfect summer dress. From breezy beach cover-ups to elegant vacation styles, our collection features lightweight fabrics and flattering fits for every body type." Description: 200-word buying guide covering fabric types, sizing tips, and occasion matching.

Example 2: Home Goods Category Page

H1: "Scented Candles — Hand-Poured Soy Wax in 30+ Fragrances" Intro: "Transform your space with hand-poured soy candles that burn clean and fill any room with lasting fragrance. Choose from 30+ scents organized by mood." Description: 250-word piece covering burn times, scent families, and candle care tips.

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Anti-Patterns

• Keyword-stuffed descriptions — "Buy cheap organic cotton t-shirts organic cotton men's t-shirts best cotton" is spam. Write naturally.
• No description at all — empty collection pages miss SEO opportunity entirely. Even 100 words is better than nothing.
• Ignoring mobile — long descriptions push products below the fold on mobile. Keep above-fold copy short, put detailed content below the grid.
• Generic descriptions — "We have the best products at great prices" could be any store. Be specific about what makes YOUR collection worth browsing.
• No internal links — isolated collection pages miss the opportunity to guide shoppers deeper into the store.

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Recovery

• Too many collections to write: Prioritize by traffic potential and revenue. Write for the top 10 collections first, add others incrementally.
• No keyword data: Use Google autocomplete and "People also ask" for the category term. Amazon search suggestions also reveal buyer language.
• Products change frequently: Write the description around the category, not specific products. "Our fall collection features..." needs updating; "Handmade ceramic mugs in unique glazes" does not.
• Platform limits description placement: Use available fields (Shopify collection description, WooCommerce category description) and work within constraints.