seog

name	seog
description	Run local SEO from your terminal via the SEOG MCP server — Google Business Profile management, map-pack rank tracking and geo-grid scans, review sync and replies published to Google, competitor intelligence, AI-visibility and citation checks, website + Search Console audits, GBP posts, and PDF reports. Use when: connecting an agent to seog.ai, tracking map-pack rankings, automating local SEO reports, monitoring competitors near a business, replying to Google reviews, publishing Google posts, or when the user mentions "SEOG", "local SEO", "map pack", "Google Business Profile", or "keyword positions" for a physical business.
license	Apache-2.0
compatibility	Any MCP client (Claude Code, Codex, Gemini CLI, Cursor); seog.ai account with an active plan — paid tools spend credits
metadata	{"author":"terminal-skills","version":"2.0.0","category":"business","tags":["local-seo","google-business-profile","mcp","rank-tracking","reviews"]}
evals	[{"name":"weekly-ranking-review-digest","prompt":"I'm connected to the SEOG MCP server. Give me this week's local SEO digest\nfor my coffee shop (it's already in my SEOG portfolio): keyword movement,\nreview situation, and draft replies for anything negative that's unanswered.\n","rubric":"Score 0-100 by points achieved:\n- Starts from list_businesses (or a known businessId) and passes businessId to every later call: 15pts\n- Uses list_keywords for current positions AND keyword_history for the week's trend (not check_keyword alone): 25pts\n- Runs sync_reviews before reading reviews, then review_stats and/or list_reviews with filter \"needs-response\" or \"negative\": 25pts\n- Drafts replies (generate_review_reply / draft_review_response) and does NOT call publish_review_reply without explicit approval: 25pts\n- Presents a digest (rank deltas + review deltas + drafted replies), not raw JSON dumps: 10pts\n"},{"name":"onboard-business-keyword-tracking","prompt":"Add \"Bright Smile Dental\" in Austin to my SEOG account and start tracking\nthe keywords that matter for it, including how it ranks from the Hyde Park\nneighborhood specifically.\n","rubric":"Score 0-100 by points achieved:\n- Uses search_places with the business name (optionally lat/lng bias) and picks a candidate placeId: 25pts\n- Imports via import_business with that placeId (idempotent) and captures the returned businessId: 25pts\n- Checks keyword_recommendations_cache (free) or runs keyword_recommendations before adding keywords: 20pts\n- add_keyword with locationLabel \"Hyde Park\" (or explicit searchLat/searchLng) for the neighborhood ask: 20pts\n- States that add_keyword/check_keyword spend credits before running them: 10pts\n"},{"name":"credit-exhaustion-handling","prompt":"Run a full weekly sweep on every business in my SEOG account: fresh rank\nchecks, review sync, competitor snapshots and a grid scan each.\n","rubric":"Score 0-100 by points achieved:\n- Checks get_credit_balance (and/or list_feature_prices) before a multi-business paid sweep: 30pts\n- On an INSUFFICIENT_CREDITS tool error, reports the price, the balance and the top-up link from the message: 30pts\n- Stops the paid sweep instead of retrying the same failing call in a loop: 25pts\n- Still delivers a digest from FREE reads (list_keywords, review_stats, get_action_plan): 15pts\n"}]

SEOG — Local SEO via MCP

Overview

SEOG (seog.ai) is an AI local-SEO platform for businesses that live on Google Maps. Its remote MCP server exposes the whole product as 90 tools — the same domain services the web app's buttons call — so an agent can run a complete local-SEO practice without opening a browser: import a business, track and rank-check keywords, scan map visibility on a geo grid, sync and answer Google reviews, watch competitors, audit the website and Search Console, publish Google posts, and generate PDF reports.

Endpoint: https://api.seog.ai/mcp (streamable HTTP), authenticated with a personal token. Every call runs as that SEOG account — there is no anonymous mode.

Instructions

Setup

Sign up at https://app.seog.ai, then Settings → MCP access to issue a personal token (shown once). Install either way:

As a Claude Code plugin (recommended — bundles this skill and the server config):

/plugin marketplace add TerminalSkills/skills
/plugin install seog@terminal-skills

Claude Code prompts for the token and stores it in your OS keychain.

As a skill + manually registered MCP server (any client):

npx terminal-skills install seog
claude mcp add --transport http seog https://api.seog.ai/mcp \
  --header "Authorization: Bearer $SEOG_MCP_TOKEN"

For Codex / Gemini CLI / Cursor, register an HTTP MCP server with the same URL and Authorization: Bearer header. Verify with tools/list — 90 tools from server seog-platform (fewer on white-label accounts; see Guidelines).

Account, plan and credits — read before running paid tools

• The token identifies a SEOG account; tools act only on that account's data.
• SEOG bills in credits (CR). Free tools read stored data; paid tools cost the same as the equivalent click in the app.
• get_credit_balance returns balance + plan; list_feature_prices prices every paid tool. Check both before a multi-business sweep.
• A paid tool that fails is not charged (deliver-or-refund), so a failed run never silently costs money.

Tool map

Full parameter schemas and pricing notes: references/mcp-tools.md. 💳 = spends credits.