market-analysis

name	Market Analysis
description	Size a market and map its dynamics into an evidence-backed view of where value sits.
category	Research

Market Analysis

Build a defensible picture of a market — its size, structure, and where the value pools — to ground a strategy.

When to use

• An engagement needs a market sizing or an entry read.
• A recommendation rests on where the market is heading.

Steps

1. Define the market boundary and the segment that matters here.
2. Size it top-down and bottom-up; reconcile the two.
3. Map the value chain and who captures margin along it.
4. Assess the forces — demand, competition, regulation, substitutes.
5. Draw the implications for the client's options.

Output

A market view: sized with both methods, a value-chain map, and the implications for strategy per the [[Engagement standards]]. Sources cited throughout.