| name | Proposal Writing |
| description | Turn a qualified opportunity into a proposal that maps value to the buyer's own priorities. |
| category | Content |
Proposal Writing
Write a proposal that speaks to the account's problem and makes the decision
easy to say yes to.
When to use
- An opportunity is qualified and ready for a written proposal.
- A deal has stalled and needs a clearer articulation of value.
Steps
- Restate the buyer's problem in their words to prove you listened.
- Map your solution to their stated priorities, one to one.
- Quantify the value and the cost of doing nothing.
- Scope deliverables, timeline, and pricing clearly.
- Close with the terms and the next step.
Output
A proposal: problem, solution mapping, value case, scope, and pricing,
following the [[Deal standards]]. The operator approves before it is sent.