monetization-experiment

name	Monetization Experiment
description	Design a monetization A/B test that grows revenue without hurting retention.
category	Finance

Monetization Experiment

Test a pricing or offer change the honest way — measuring revenue and retention together, not one at the other's expense.

When to use

• A pricing, bundle, or offer idea needs proof before rollout.
• Revenue per player is flat and needs a considered lever.

Steps

1. Frame the hypothesis and the one change under test.
2. Pick the primary metric and the retention guardrail it cannot break.
3. Split players fairly and size the test for a real read.
4. Run it long enough to clear novelty effects.
5. Read revenue and retention together; call the winner honestly.

Output

An experiment plan and readout: hypothesis, metric, guardrail, and the call, following the [[Monetization principles]]. Rollout waits on approval.