| name | Store Listing |
| description | Optimize an app store listing to lift install conversion from the same traffic. |
| category | Marketing |
Store Listing
Improve the store page so more of the players who see it install — no extra
spend required.
When to use
- Install conversion is lagging the category.
- A big update or event deserves a refreshed listing.
Steps
- Read the funnel: impressions, page views, and install rate.
- Sharpen the icon and first screenshots — they carry the decision.
- Rewrite the title and subtitle around the core hook and keywords.
- Order screenshots to tell the game's story in three taps.
- Plan an A/B test on the highest-leverage asset.
Output
A refreshed listing — icon, screenshots, title, description — and a test plan
for the top asset, following the [[Monetization principles]]. Publish on approval.