content-idea

name	Content Idea
description	Turn a trend and the channel's niche into a ranked slate of video ideas worth making.
category	Marketing

Content Idea

Spot what is rising and shape it into ideas that fit the channel and are worth the team's time.

When to use

• The content calendar needs its next batch of ideas.
• A trend is breaking and you need an angle fast.

Steps

1. Scan current trends and what is over-served already.
2. Filter to what fits the channel's niche and voice.
3. Angle each idea so it promises something specific.
4. Sketch the hook — the first three seconds that stop the scroll.
5. Rank by likely reach against effort to produce.

Output

A ranked idea slate: each with an angle and a hook, following the [[Content playbook]]. The strongest go into production.