| name | Email Campaign |
| description | Design and send a lifecycle or broadcast email program, from segment to send to report. |
Email Campaign
Plan, write, and send an email program, then report on what it drove.
When to use
- Launching a welcome, nurture, or re-engagement flow.
- Sending a one-off broadcast tied to a campaign.
Steps
- Segment — define who receives it and why.
- Map the sequence: trigger, messages, timing, exit.
- Write subject + body in the [[Brand voice]]; one CTA per email.
- Set up the send in the connected inbox provider.
- Send — sending is a parked effect; the operator approves the first send.
- Report — opens, clicks, and conversions against the goal.
Output
The live sequence, the send record, and a short performance readout.