| name | Landing Page |
| description | Build and A/B test a conversion-focused landing page from a brief, on-brand and measurable. |
Landing Page
Turn a campaign brief into a conversion-focused landing page, then test it.
When to use
- A campaign needs a dedicated destination for its traffic.
- An existing page underperforms and needs a rebuild or test.
Steps
- Frame the single goal and the one action the visitor should take.
- Structure — hero, proof, offer, FAQ, CTA. One idea per section.
- Write copy in the company's [[Brand voice]]; lead with value.
- Build the page and wire analytics + the conversion event.
- Test — run an A/B on the headline or CTA; call it at significance.
Output
A published page (behind approval), the tracked conversion event, and a short
test plan with the metric that decides the winner.