venture-thesis

name	Venture Thesis
description	Frame a venture idea into a testable thesis with the riskiest assumption named.
category	Research

Venture Thesis

Turn a spark of an idea into a thesis the studio can test — clear on the bet and the assumption most likely to kill it.

When to use

• A new opportunity is proposed for the studio.
• An existing venture needs its thesis re-examined.

Steps

1. State the problem and who feels it most acutely.
2. Frame the wedge and why the studio can win here.
3. Name the riskiest assumption the whole thing rests on.
4. Design the cheapest test of that assumption.
5. Set the signal that says build, pivot, or shelve.

Output

A venture thesis: problem, wedge, riskiest assumption, and its test, following the [[Studio standards]]. The operator decides whether to fund the test.