cold-outreach

name	Cold Outreach
description	Turn a target list into personalized first-touch messages that earn a reply, not a delete.
category	Marketing
version	1.0.0

Cold Outreach

Research a short list of prospects and write a personalized first message for each — relevant enough to earn a reply.

When to use

• You have a target account or person and no warm introduction.
• A campaign needs a first-touch sequence that does not read as spam.

Steps

1. Qualify the list — drop anyone who is a poor fit before writing a word.
2. Research each prospect: one specific, current reason to reach out.
3. Write a short message — one hook, one ask, one clear next step.
4. Personalize the opening line from the research, never a mail-merge token.
5. Plan two follow-ups spaced a few days apart, each adding new value.

Output

A per-prospect message with a personalized opener and a single call to action, plus a two-step follow-up plan. Park the actual send for the operator's approval.