| name | trend-spotter |
| slug | trend-spotter |
| displayName | Trend Spotter · 趋势侦察 |
| summary | 排名化趋势报告:品牌契合评分、rising/peak/declining 判断与 go/skip 建议 |
| description | Use when the user asks to "find trending topics", "what trends should my brand jump on", or "time a campaign around a cultural moment"; produces a ranked trend report with brand-fit scores, format calls (rising/peak/declining), a cultural calendar, and go/skip recommendations. Not for finding the creators to run those trends — use influencer-discovery; not for building the brand posting calendar from a go verdict — use social-calendar-builder. 热点趋势洞察/借势营销 |
| version | 19.2.0 |
| license | Apache-2.0 |
| compatibility | Claude Code and compatible agent-skill hosts |
| homepage | https://github.com/aaron-he-zhu/aaron-marketing-skills |
| when_to_use | Use when planning campaign timing and themes, deciding whether to join a hashtag, sound, or challenge, scouting trending content formats on a platform, mapping upcoming cultural moments to lead times, or checking which trends competitors have adopted or missed. Auto-activate when the request is about what is trending, what to post around, or when to act. |
| argument-hint | <brand or industry> [platform] [time horizon] |
| metadata | {"author":"aaron-he-zhu","version":"19.2.0","discipline":"influencer","phase":"scout","geo-relevance":"low","hermes":{"tags":["marketing","influencer","scout"],"category":"influencer"},"openclaw":{"emoji":"📣","homepage":"https://github.com/aaron-he-zhu/aaron-marketing-skills"}} |
Trend Spotter
This skill helps you identify and capitalize on trends that matter to your audience. It monitors social conversations, emerging topics, viral content formats, and cultural moments to inform influencer campaign timing and content strategy.
Quick Start
Shortest invocation:
What trends are relevant for [brand/industry] right now?
Common scenario — analyze one specific trend before committing:
Should [brand] participate in [trend/challenge]? Score the brand fit and give a go/skip call.
Skill Contract
- Reads: brand/industry, target platforms, audience, geographic focus, time horizon, content categories; prior audience and niche findings from
memory/influencer/ if present.
- Writes: a trend report (ranked trends, brand-fit scores, format calls, cultural calendar, go/skip recommendations) to
memory/influencer/trend-spotter/YYYY-MM-DD-<topic>.md.
- Promotes: durable facts (top trends to act on now, trends to avoid, next review date) to
memory/hot-cache.md.
- Done when:
- Each candidate trend has a brand-fit score and a go / caution / skip call.
- The report names the top 3 trends to act on now plus a watch list and an avoid list.
- Action items carry a timing window and a content-format recommendation.
- Primary next skill: influencer-discovery — find the creators who can execute the chosen trends.
Handoff Summary
Emit the standard shape from skill-contract.md §Handoff Summary Format.
Data Sources
This skill works with no live integrations (Tier 1): ask the user for the brand, platforms, audience, and time horizon, then reason from those inputs. Where a tool would sharpen the read, use a ~~ connector placeholder:
~~social platform analytics — trending hashtags, sounds, and view counts per platform.~~trend database — emerging topics, challenge participation, and growth rates.~~social listening — cultural conversations and sentiment around a topic.~~competitor tracking — which trends rival brands have adopted and how they performed.
