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Intent-First design craft specialist covering design direction, domain vocabulary, design memory, and post-build critique. Use when establishing design intent or auditing code against design principles.
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SOC 職業分類に基づく
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npx skills add https://github.com/TuYv/ccpm --skill moai-design-craftコマンドは1行のまま表示されます。コピー前に横へスクロールして全体を確認してください。
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SKILL.md を表示中
Use when auditing a paid ad account for incremental contribution, wasted spend, or measurement integrity before scaling; runs a typed 20-item ROAS profile with verified vetoes and a SHIP/FIX/BLOCK/UNDECIDED gate on own exported data. Not for campaign structure design — use campaign-architect; not for creative production — use ad-creative-builder. 付费广告账户审计/ROAS评分
Use when the user asks to "write ad copy", "generate RSA headlines", or "build ad creative at volume"; produces ad units — RSA headlines/descriptions, hooks, and an angle matrix — message-matched to the destination landing page. Not for scoring an ad account — use ad-account-auditor; not for the post-click page — use landing-optimizer; not for organic articles — use content-writer. 广告创意/广告文案/RSA标题
Use when the user asks to "design an A/B test", "set up a creative/landing test", "run an incrementality test", or "is this result statistically and practically material?"; produces a hypothesis, variant matrix, sample-size/duration/power plan, and a documented effect/uncertainty read from own exported results. It applies only a precommitted owner-approved action rule; the statistical helper never chooses a business action. Not for producing variants — use ad-creative-builder; not for reading back one shipped change — use paid-measurement-loop. 广告AB测试设计/实验设计/显著性判定/增效测试
| name | moai-design-craft |
| description | Intent-First design craft specialist covering design direction, domain vocabulary, design memory, and post-build critique. Use when establishing design intent or auditing code against design principles. |
| license | Apache-2.0 |
| compatibility | Designed for Claude Code |
| allowed-tools | Read, Grep, Glob |
| user-invocable | false |
| metadata | {"version":"1.2.0","category":"domain","status":"active","updated":"2026-03-30","modularized":"true","tags":"design, craft, intent-first, design-direction, domain-exploration, design-memory, critique, web-copy, ux-writing, headline, cta","related-skills":"moai-domain-uiux, moai-design-tools, moai-domain-frontend"} |
| progressive_disclosure | {"enabled":true,"level1_tokens":100,"level2_tokens":4500} |
| triggers | {"keywords":["intent-first","design craft","design direction","design intent","domain exploration","design critique","craft review","design memory","design system","system.md","design audit","why before what","design extract","interface design","web copy","ux writing","headline","cta copy","landing page copy","anti-ai writing"],"agents":["expert-frontend","team-designer"],"phases":["plan","run","review"]} |
Intent-First design philosophy integrated into MoAI workflows. Ensures design decisions flow from intent and domain understanding, not from visual impulse.
Intent-First: Before any visual or component decision, establish why — the domain, the user, the interaction contract, and the craft principles that apply.
The three craft operations:
| Operation | When | What It Does |
|---|---|---|
| Design Direction | At /moai plan (design keywords) | Domain exploration, intent capture, vocabulary alignment |
| Design Audit | At /moai review --design | Checks implementation against .moai/design/system.md |
| Design Critique | At /moai review --critique | Post-build craft review: observe, diagnose, rebuild decision |
modules/intent-first.md — Intent-First process: domain exploration, design direction, vocabularymodules/design-memory.md — .moai/design/system.md read/write protocolmodules/critique-workflow.md — Post-build critique: observe → diagnose → rebuild, hard rules and rejection criteriamodules/web-copy-craft.md — Web copy guidelines: anti-AI writing, headline formulas, CTA patterns, body copy rhythmWhen manager-spec detects design-relevant keywords, trigger Design Direction:
.moai/design/system.md (if it exists) for established vocabulary and intent.moai/design/system.mdWhen /moai review --design is invoked:
.moai/design/system.md for current design system rulesWhen /moai review --critique is invoked:
When expert-frontend or team-designer generates web pages, apply copy craft rules:
moai-domain-uiux — Design tokens, WCAG, accessibility (complementary, not overlapping)moai-design-tools — Figma/Pencil tool mechanics (complementary, not overlapping)moai-domain-frontend — Component implementation patternsVersion: 1.2.0 Last Updated: 2026-03-30
| Rationalization | Reality |
|---|---|
| "Design direction is just aesthetics, the code works the same" | Design intent drives user perception and brand consistency. Code without design direction produces generic, forgettable interfaces. |
| "I will figure out the design vocabulary during implementation" | Naming components without a design vocabulary produces inconsistent names. Establish vocabulary before building. |
| "Design memory is unnecessary, the design system is the reference" | Design systems define what to use. Design memory captures why decisions were made and what was rejected. |
| "Post-build critique is just a formality" | Critique reveals drift between intent and execution. Without it, the gap accumulates with each iteration. |
| "This is an internal tool, design does not matter" | Internal users have the same cognitive load as external users. Poor design increases training cost and error rates. |