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Creates comprehensive influencer marketing campaign reports for different stakeholders including executives, clients, and internal teams. Transforms data into compelling narratives.
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SOC 職業分類に基づく
| name | report-generator |
| description | Creates comprehensive influencer marketing campaign reports for different stakeholders including executives, clients, and internal teams. Transforms data into compelling narratives. |
This skill helps you create professional influencer marketing reports that tell the story of your campaign performance. It adapts content and depth based on the audience.
Create a campaign report for [campaign name] for [audience: executives/client/team]
Generate an executive summary for our Q3 influencer campaigns
Create a client-facing report for [brand] showing [campaign] results
When a user requests a report:
Determine Report Parameters
### Report Parameters
**Report Type**: [Post-campaign/Monthly/Quarterly/Annual]
**Campaign(s)**: [campaign name(s)]
**Period**: [dates covered]
**Audience**: [Executive/Client/Team/Board]
**Audience Needs**:
| Audience | Focus | Detail Level | Key Questions |
|----------|-------|--------------|---------------|
| Executive | ROI, Strategy | High-level | "Was it worth it?" |
| Client | Results, Value | Medium | "What did I get?" |
| Team | Learnings, Optimization | Detailed | "What can we improve?" |
| Board | Business Impact | Summary | "How does this grow the business?" |
Executive Report Template
# [Campaign Name] Executive Report
**Prepared for**: [Executive/Leadership]
**Date**: [Date]
**Period**: [Campaign Dates]
---
## Executive Summary
[2-3 sentences summarizing the campaign and key outcome]
**Bottom Line**: [One-line verdict - e.g., "Campaign exceeded targets, achieving 3.2x ROAS"]
### Key Results at a Glance
| Metric | Target | Actual | Status |
|--------|--------|--------|--------|
| ROI | [X]% | [X]% | ✅/❌ |
| Revenue | $[X] | $[X] | ✅/❌ |
| Reach | [X]M | [X]M | ✅/❌ |
| New Customers | [X] | [X] | ✅/❌ |
---
## Investment & Return
| | Amount |
|---------|--------|
| **Total Investment** | $[X] |
| **Revenue Generated** | $[X] |
| **Net Return** | $[X] |
| **ROI** | **[X]%** |
---
## Strategic Highlights
### What Worked
1. [Key success with impact]
2. [Key success with impact]
### Opportunities Identified
1. [Opportunity for future]
2. [Opportunity for future]
---
## Recommendation
[1-2 sentences on recommended next steps/future investment]
---
*Detailed analysis available in appendix*
Client Report Template
# [Campaign Name] Performance Report
**Client**: [Client Name]
**Campaign**: [Campaign Name]
**Period**: [Dates]
**Prepared by**: [Your Name/Agency]
---
## Campaign Overview
### Objectives
[What we set out to achieve]
### Strategy
[Brief summary of approach]
### Execution
- **Influencers**: [X] creators across [platforms]
- **Content**: [X] pieces created
- **Timeline**: [X] weeks
---
## Performance Summary
### Overall Results
| Metric | Goal | Delivered | Performance |
|--------|------|-----------|-------------|
| Total Reach | [X] | [X] | [+/-X%] vs. goal |
| Impressions | [X] | [X] | [+/-X%] vs. goal |
| Engagements | [X] | [X] | [+/-X%] vs. goal |
| Engagement Rate | [X]% | [X]% | [+/-X%] vs. goal |
| Link Clicks | [X] | [X] | [+/-X%] vs. goal |
| Conversions | [X] | [X] | [+/-X%] vs. goal |
### Return on Investment
| Investment | Return |
|------------|--------|
| Total Spend: $[X] | Revenue: $[X] |
| | **ROAS: [X]:1** |
---
## Content Performance
### Top Performing Content
**#1: @[handle] - [Platform]**
[Screenshot/embed]
- Reach: [X]
- Engagement Rate: [X]%
- Why it worked: [Brief analysis]
**#2: @[handle] - [Platform]**
[Screenshot/embed]
- Reach: [X]
- Engagement Rate: [X]%
- Why it worked: [Brief analysis]
---
## Influencer Performance
### Partner Summary
| Creator | Platform | Reach | ER | Conversions |
|---------|----------|-------|-------|-------------|
| @[handle1] | [platform] | [X] | [%] | [X] |
| @[handle2] | [platform] | [X] | [%] | [X] |
| @[handle3] | [platform] | [X] | [%] | [X] |
### Top Performers
1. **@[handle]**: [Why they excelled]
2. **@[handle]**: [Why they excelled]
---
## Audience Insights
### Who We Reached
[Demographics, interests, behaviors observed]
### Sentiment & Feedback
**Positive Themes**:
- [Theme 1]
- [Theme 2]
**Questions/Feedback**:
- [Common question]
- [Common feedback]
---
## Key Learnings
### What Worked Well
1. **[Learning 1]**: [Explanation]
2. **[Learning 2]**: [Explanation]
### Opportunities for Future
1. **[Opportunity 1]**: [Recommendation]
2. **[Opportunity 2]**: [Recommendation]
---
## Recommendations
Based on campaign results, we recommend:
1. [Recommendation 1]
2. [Recommendation 2]
3. [Recommendation 3]
---
## Next Steps
- [Next step 1]
- [Next step 2]
- [Proposed timeline]
---
## Appendix
- Full influencer performance data
- Content gallery
- Detailed analytics
---
*Thank you for your partnership. Questions? Contact [Name] at [Email]*
Internal Team Report Template
# [Campaign] Internal Performance Report
**Date**: [Date]
**Author**: [Name]
**Distribution**: [Team/Department]
---
## TL;DR
[3-5 bullet points summarizing key outcomes and learnings]
---
## Campaign Overview
### Objectives & KPIs
| Objective | KPI | Target | Result | Status |
|-----------|-----|--------|--------|--------|
| [Objective 1] | [KPI] | [Target] | [Result] | ✅/❌ |
| [Objective 2] | [KPI] | [Target] | [Result] | ✅/❌ |
### Campaign Details
- **Duration**: [X] weeks ([dates])
- **Budget**: $[X]
- **Influencers**: [X] total ([breakdown by tier])
- **Platforms**: [platforms]
- **Content pieces**: [X]
---
## Detailed Performance Analysis
### Overall Metrics
| Metric | Result | Target | vs. Target | vs. Benchmark |
|--------|--------|--------|------------|---------------|
| Reach | [X] | [X] | [+/-X%] | [+/-X%] |
| Impressions | [X] | [X] | [+/-X%] | [+/-X%] |
| Engagements | [X] | [X] | [+/-X%] | [+/-X%] |
| ER | [X]% | [X]% | [+/-X%] | [+/-X%] |
| Video Views | [X] | [X] | [+/-X%] | [+/-X%] |
| Clicks | [X] | [X] | [+/-X%] | [+/-X%] |
| Conversions | [X] | [X] | [+/-X%] | [+/-X%] |
| Revenue | $[X] | $[X] | [+/-X%] | N/A |
| ROAS | [X]:1 | [X]:1 | [+/-X%] | [+/-X%] |
### Platform Breakdown
[Detailed platform-by-platform analysis]
### Influencer Analysis
#### Full Roster Performance
| Rank | Creator | Platform | Fee | Reach | ER | Conversions | ROAS | Recommendation |
|------|---------|----------|-----|-------|-------|-------------|------|----------------|
| 1 | @[handle] | [platform] | $[X] | [X] | [%] | [X] | [X]:1 | Renew |
| 2 | @[handle] | [platform] | $[X] | [X] | [%] | [X] | [X]:1 | Renew |
| ... | ... | ... | ... | ... | ... | ... | ... | ... |
#### Performance Insights
**Top Performers**: [Analysis of why they succeeded]
**Underperformers**: [Analysis of why they underperformed]
**Surprises**: [Any unexpected results]
### Content Analysis
#### By Format
| Format | Pieces | Avg Reach | Avg ER | Best Performer |
|--------|--------|-----------|--------|----------------|
| [Format 1] | [#] | [X] | [%] | @[handle] |
| [Format 2] | [#] | [X] | [%] | @[handle] |
#### By Theme
| Theme | Pieces | Avg ER | Conversions |
|-------|--------|--------|-------------|
| [Theme 1] | [#] | [%] | [X] |
| [Theme 2] | [#] | [%] | [X] |
#### Content Learnings
- [Learning about what content worked]
- [Learning about messaging]
- [Learning about creative approach]
---
## Cost Analysis
### Budget vs. Actual
| Category | Budgeted | Actual | Variance |
|----------|----------|--------|----------|
| Influencer fees | $[X] | $[X] | [+/-$X] |
| Product/Gifting | $[X] | $[X] | [+/-$X] |
| Production | $[X] | $[X] | [+/-$X] |
| Amplification | $[X] | $[X] | [+/-$X] |
| **Total** | **$[X]** | **$[X]** | **[+/-$X]** |
### Efficiency Metrics
| Metric | Result | Target | Industry Avg |
|--------|--------|--------|--------------|
| CPM | $[X] | $[X] | $[X] |
| CPE | $[X] | $[X] | $[X] |
| CPC | $[X] | $[X] | $[X] |
| CPA | $[X] | $[X] | $[X] |
---
## Learnings & Recommendations
### Key Learnings
| Learning | Evidence | Implication |
|----------|----------|-------------|
| [Learning 1] | [Data/example] | [What to do with this] |
| [Learning 2] | [Data/example] | [What to do with this] |
| [Learning 3] | [Data/example] | [What to do with this] |
### What Worked Well (Do More)
1. [Tactic/approach]: [Why it worked]
2. [Tactic/approach]: [Why it worked]
### What Didn't Work (Do Less/Differently)
1. [Tactic/approach]: [Why it didn't work]
2. [Tactic/approach]: [Why it didn't work]
### Recommendations for Future Campaigns
| Area | Current Approach | Recommended Change | Expected Impact |
|------|------------------|-------------------|-----------------|
| [Area 1] | [Current] | [Recommended] | [Impact] |
| [Area 2] | [Current] | [Recommended] | [Impact] |
---
## Action Items
| Action | Owner | Deadline | Status |
|--------|-------|----------|--------|
| [Action 1] | [Name] | [Date] | ⬜ |
| [Action 2] | [Name] | [Date] | ⬜ |
| [Action 3] | [Name] | [Date] | ⬜ |
---
## Appendix
- Raw data exports
- All content screenshots
- Full influencer contracts summary
- Sentiment analysis details
---
Visualization Recommendations
## Recommended Visualizations
### For Executive Reports
| Data | Visualization | Why |
|------|---------------|-----|
| ROI/ROAS | Large number callout | Immediate impact |
| Goal vs. Actual | Horizontal bar chart | Easy comparison |
| Budget allocation | Pie/donut chart | Distribution clarity |
| Timeline performance | Line chart | Show momentum |
### For Client Reports
| Data | Visualization | Why |
|------|---------------|-----|
| Overall results | Dashboard-style metrics | Professional look |
| Content examples | Screenshots with metrics | Tangible deliverables |
| Influencer performance | Table with icons | Detailed but scannable |
| Engagement breakdown | Stacked bar | Show composition |
### For Team Reports
| Data | Visualization | Why |
|------|---------------|-----|
| Full metrics | Detailed tables | Complete data |
| Trends | Line charts over time | Pattern recognition |
| Comparisons | Side-by-side bars | Easy comparison |
| Distribution | Histograms | Understand spread |
Report Writing Best Practices
## Report Writing Guidelines
### Structure Principles
1. **Lead with outcomes**: Start with results, not methodology
2. **Answer "so what?"**: Every metric needs context
3. **Use progressive disclosure**: Summary → Details → Appendix
4. **Balance positive and constructive**: Celebrate wins, acknowledge learnings
### Writing Tips
**Instead of**: "We achieved 2.4M reach"
**Write**: "We reached 2.4M people, 20% above our target, primarily through TikTok content that resonated with Gen Z audiences"
**Instead of**: "Engagement rate was 4.2%"
**Write**: "Our 4.2% engagement rate outperformed the industry average of 3.1%, indicating content strongly resonated with our target audience"
### Narrative Arc
1. **Setup**: What we set out to do
2. **Execution**: What we did
3. **Results**: What happened
4. **Analysis**: What it means
5. **Recommendations**: What to do next
User: "Create an executive report for our holiday campaign: $50K spend, $165K revenue, 3.5M reach across 15 influencers"
Output:
# Holiday Campaign 2024: Executive Summary
## Bottom Line: Campaign Exceeded All Targets ✅
**ROI: 230%** | **ROAS: 3.3:1** | **Revenue: $165,000**
### Investment & Return
| | |
|---|---|
| Investment | $50,000 |
| Revenue | $165,000 |
| **Net Return** | **$115,000** |
### Key Results
| Metric | Target | Actual | Status |
|--------|--------|--------|--------|
| Revenue | $100K | $165K | ✅ +65% |
| ROAS | 2:1 | 3.3:1 | ✅ +65% |
| Reach | 2M | 3.5M | ✅ +75% |
### Strategic Takeaways
1. **TikTok drove 60% of conversions** - Platform investment should increase
2. **Micro-influencers outperformed macro** - Better ROI at lower individual cost
3. **Product demo content converted 2x vs. lifestyle** - Inform future briefs
### Recommendation
Increase Q1 influencer budget by 25% with focus on TikTok micro-influencers and product-demo content strategy.
---
*Full analysis available upon request*
Reviews influencer content submissions for brand safety, messaging accuracy, creative quality, and compliance before publication. Provides structured feedback to ensure content meets standards while respecting creative vision.
Helps draft and review influencer agreements covering compensation, deliverables, usage rights, exclusivity, and compliance requirements. Ensures both parties are protected with clear terms.
Manages influencer outreach including personalized pitch creation, follow-up sequences, negotiation strategies, and relationship tracking. Helps secure partnerships efficiently while building genuine connections.
Develops strategies to amplify influencer content through paid media, including whitelisting, boosting, and repurposing for ads. Maximizes reach and impact of best-performing organic content.
Optimizes landing pages for influencer-driven traffic to maximize conversions. Ensures consistency between influencer content and landing experience for better performance.
Transforms influencer content into multiple formats for use across channels including ads, website, email, and social. Maximizes the value of every piece of content created.