hook-bank-generator

name	hook-bank-generator
description	Use this skill when the user asks Claude to generate or refresh a TikTok slideshow hook bank for a brand. Produces 20-25 hooks across pattern interrupt / listicle / curiosity / pain-first / identity / POV / before-after categories, scored on hook strength and brand fit.

Hook Bank Generator (TikTok Slideshow)

Purpose: Generate a reusable hook bank that fuels weeks of slideshow content. A bank is 20-25 hooks; each hook becomes one slideshow.

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THE 7 HOOK CATEGORIES (slideshow-specific)

Category	Pattern	Example structure
Pattern Interrupt	Says something the viewer doesn't expect	"Stop using [common thing] for [common pain]."
Listicle	Numbered list teases multi-slide content	"3 things [avatar] never tell you about [topic]"
Curiosity	Gap between question and reveal	"Why I stopped [common behavior]"
Pain-First	Calls the pain explicitly in slide 1	"If your [body part] [pain symptom] every morning..."
Identity	Speaks to a tribe with insider language	"Things only [specific avatar] understand about [topic]"
POV	First-person experiential	"POV: you finally found [thing they were looking for]"
Before/After (compliant)	Frames a transformation without medical claims	"Day 1 vs Day 30 of [habit]" — avoid medical claims

A balanced bank has 3-4 hooks from each category.

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GENERATION PROCESS

Step 1 — Read brand + avatar
Confirm: who is this hook bank FOR? what tone? what avatars?

Step 2 — Generate 4 raw hooks per category (28 total)
Don't filter yet — generate to volume.

Step 3 — Score each hook on two axes
- Hook strength (1-5): does it make you want to swipe? Does slide 1 stop a scroll?
- Brand fit (1-5): does the voice match? Is the avatar resonance authentic?

Step 4 — Cut to 20-25
Drop anything scoring <3 on either axis.

Step 5 — Categorize the kept hooks
Tag each with: category, target avatar, body-slide direction (what 4-6 body slides would say).

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SCORING CRITERIA

Hook strength (1-5)

• 1 = generic, easily ignored
• 2 = could work but feels familiar
• 3 = solid, has a clear hook mechanism
• 4 = stops a scroll for the target audience
• 5 = stops everyone — pattern interrupt that even non-target viewers pause on

Brand fit (1-5)

• 1 = wrong tone or violates brand voice
• 2 = neutral, doesn't damage but doesn't reinforce brand
• 3 = on-brand but generic
• 4 = sounds like only this brand could say it
• 5 = signature voice — defines the brand if it goes viral

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ANTI-PATTERNS

Anti-pattern	Why it's wrong
Hook names the product directly in slide 1	Product-aware framing for cold audience — fails on TikTok
Hook uses overused TikTok formats ("POV: you're the only person who...") without specificity	Generic = invisible
Hook makes medical/cure claim	TikTok + Meta both flag; brand integrity hit
8 listicle hooks, 0 pattern interrupts	No category diversity → bank produces samey slideshows
Hooks copied verbatim from a winning competitor	Algorithm catches duplicates + brand integrity hit

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OUTPUT FORMAT

outputs/hook-bank-<brand>.md:

# TikTok Slideshow Hook Bank — <Brand>
**Generated:** <YYYY-MM-DD>
**Total hooks:** <count>
**Avatar coverage:** [list avatars represented]

## Hook 1
- Category: Pattern Interrupt
- Target avatar: <avatar>
- Hook strength: 4/5
- Brand fit: 4/5
- Hook text: "[The actual hook]"
- Body slide direction: "[What slides 2-6 would convey, 1-line each]"
- Soft CTA hint: "[What the final slide nudges toward]"

## Hook 2
...

(continue for all 20-25)

## Refresh Schedule
- Run /refresh-hook-bank when bank drops below 10 unused hooks
- Aim to add 10 new hooks every 4-6 weeks
- Track which hooks performed best in outputs/slideshow-performance-<brand>.md

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REFRESH CYCLE

When a hook bank is partially depleted:

1. Read the existing bank
2. Identify under-represented categories (count hooks per category)
3. Generate 10 new hooks weighted toward the under-represented categories
4. Append (don't overwrite) — track which hooks have been used

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INTEGRATION

• Hooks → slideshow-builder skill (converts hook to full slideshow)
• Performance data → dtc-second-brain/raw/ads/ (which hooks drove the most views)
• Winning hooks → may translate to static-ad-generator/ad-concept-generator for paid amplification